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Talking Human: Creating a Digital Avatar with Heart
WCEC Business Growth Meet-up
6/10/14, Summit NJ
Presents
Speaking Social: An Introduction to
Social Media in the iEra
By Penina Rybak
CEO, Socially Speaking LLC
Director: The NICE Initiative for Female Entrepreneurship
Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur: How to
Balance Your Cravings for Humanity & Technology in Today’s Startup Culture
©2014, Socially Speaking LLC, All Rights Reserved
My Digital Footprint:
LinkedIn Page: Penina Rybak
Email: penina@niceinitiative.com
Website: niceinitiative.com, sociallyspeakingLLC.com
About.Me: http://about.me/NICE.Initiative/#
Twitter: @PopGoesPenina
Tumblr: The NICE Initiative http://niceinitiative.tumblr.com
WordPress Blog for Book: http://niceinitiativeblog.wordpress.com
Huffington Post Column: http://huff.to/1blTu8J
Pinterest: Peninaslp
Slideshare:
http://www.slideshare.net/PeninaRybakMACCCSLPT
Facebook: The NICE Initiative https://www.facebook.com/TheNiceInitiativeForFemaleEntrepreneurship
Google +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurship
YouTube: storytellergal
Vimeo: https://vimeo.com/user19684006
©2014, Socially Speaking LLC, All Rights Reserved
Talking Human - Creating a Digital Avatar with Heart: An Intro
Whom Do We Thank for Digital Avatars?
Millenials!!!
Your Life Online & Offline MUST Be Balanced!
Your Digital Avatar Must Consistently and Creatively
Balance & Mirror “Me” & “We”!
The NICE 3 E’s of Engagement:
• Educate
• Entertain
• Encourage Change
Talking Human = Emotional Resonance
Emotional Resonance is the #1 Goal in
Social Media & Entrepreneurship!
It’s Achieved Through Laying Train Tracks for
Better Storytelling
• Visuals
• Humor
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human > Better Emotional Resonance
Visual Content Marketing is the driving force
behind new trends in social media. But at the
end of the day, it's finding the absurd in the
human condition, and "sharing a moment" by
collectively laughing about it, that counts. It
spurs collective change, promotes branding,
and gives the competitive, solitary, sometimes
grueling nature of entrepreneurship in the iEra
its wings to be free, and be
more in touch with humanity.
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human > Emotional Resonance
To Learn More, Check Out:
• The NICE Reboot Book Chapter 2
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
• Penina Rybak’s Slideshare Page
• Penina on Twitter: @PopGoesPenina
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human = Problem Solving
Questions to Ask:
• What Pain Points Are You Addressing?
• How Do You Know? (Social Listening and
Content Curation)
• How Will They Know? (Content Creation,
Blogging, and Social Media Channels)
• How to Problem Solve Methodically for
Long Term Effects?
Text ©2014, Socially Speaking LLC, All Rights Reserved
To Learn More, Check Out:
• The NICE Reboot p. 25, 187
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human = Problem Solving
Finding Your Niche = Understanding the
“Politics of the Playground”Questions to Ask:
• What’s Your Learning Style?
• Who’s Your Target Audience? Buyer
Personae?
• When’s Your Timer Up? Creative
Constraints?
• What’s Your Mobile Tech IQ? Your Stand
on Automation?
• What’s Your Millennial Game Plan?
• What’s Your Digital Reputation
Management Plan?
Text ©2014, Socially Speaking LLC, All Rights Reserved
To Learn More, Check Out:
• The NICE Reboot p. 120-132, 162-164, 171-172
• The NICE Reboot Amazon Reading List:
http://amzn.to/1iQEch1
• Profiles & Archetypes:
http://dianebertolin.com
http://moz.com/blog/personas-understanding-the-person-behind-the-visit
http://www.pamorama.net/2014/02/08/buyer-personas-content-marketing/?
utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=pamora
ma
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
Text ©2014, Socially Speaking LLC, All Rights Reserved
Finding Your Niche = Understanding
the “Politics of the Playground”
Final Words
Thanks to Millenials, social media is now a powerful
business tool that can and should be leveraged for emotional
resonance with others, greater global problem solving, and
more refined and defined digital marketing campaigns.
Four Successful Digital Avatar Traits:
• Fosters relationships & interactions across platforms
• Uses technology playfully AND meaningfully
• Connects behavior with products/brands
• Visibly networks & combines ideas & outcomes in new,
positive, creative, & unexpected ways
 
Text ©2014, Socially Speaking LLC, All Rights Reserved
Suggested Links1. http://zite.com
2. http://alltopstartups.com
3. http://www.socialmediaexaminer.com
4. http://www.steamfeed.com
5. http://blog.bufferapp.com
6. http://rebekahradice.com
7. http://weighyourmind.com
8. https://www.americanexpress.com/us/small-business/openforum/explore/
9. http://blog.startupprofessionals.com/2014/05/customer-engagement-is-key-to-branding.html
10. http://www.makeuseof.com/tag/6-free-social-media-guides-business-owners-read/
11. http://www.businessesgrow.com/2014/05/27/social-media-mistakes/
12. http://blog.bufferapp.com/free-image-sources-list?utm_content=buffer95c32&utm_medi
um=social&utm_source=facebook.com&utm_campaign=buffer
Text ©2014, Socially Speaking LLC, All Rights Reserved
By Penina Rybak MA/CCC-SLP, TSHH
Speech-Language Pathologist, Educational Technology Consultant
Founder/CEO Socially Speaking LLC
Author: The NICE Reboot-How to Become a Better Female Entrepreneur
Creator: The Socially Speaking™ iPad App
Websites: sociallyspeakingLLC.com & niceinitiative.com
Twitter: @PopGoesPenina
Try the Socially Speaking™ Experience!
Join the NICE Initiative for
Female Entrepreneurship!

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Talking Human, Speaking Social By Penina Rybak

  • 1. Talking Human: Creating a Digital Avatar with Heart WCEC Business Growth Meet-up 6/10/14, Summit NJ Presents Speaking Social: An Introduction to Social Media in the iEra By Penina Rybak CEO, Socially Speaking LLC Director: The NICE Initiative for Female Entrepreneurship Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur: How to Balance Your Cravings for Humanity & Technology in Today’s Startup Culture ©2014, Socially Speaking LLC, All Rights Reserved
  • 2. My Digital Footprint: LinkedIn Page: Penina Rybak Email: penina@niceinitiative.com Website: niceinitiative.com, sociallyspeakingLLC.com About.Me: http://about.me/NICE.Initiative/# Twitter: @PopGoesPenina Tumblr: The NICE Initiative http://niceinitiative.tumblr.com WordPress Blog for Book: http://niceinitiativeblog.wordpress.com Huffington Post Column: http://huff.to/1blTu8J Pinterest: Peninaslp Slideshare: http://www.slideshare.net/PeninaRybakMACCCSLPT Facebook: The NICE Initiative https://www.facebook.com/TheNiceInitiativeForFemaleEntrepreneurship Google +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurship YouTube: storytellergal Vimeo: https://vimeo.com/user19684006 ©2014, Socially Speaking LLC, All Rights Reserved Talking Human - Creating a Digital Avatar with Heart: An Intro
  • 3. Whom Do We Thank for Digital Avatars? Millenials!!!
  • 4. Your Life Online & Offline MUST Be Balanced!
  • 5. Your Digital Avatar Must Consistently and Creatively Balance & Mirror “Me” & “We”! The NICE 3 E’s of Engagement: • Educate • Entertain • Encourage Change
  • 6. Talking Human = Emotional Resonance Emotional Resonance is the #1 Goal in Social Media & Entrepreneurship! It’s Achieved Through Laying Train Tracks for Better Storytelling • Visuals • Humor Text ©2014, Socially Speaking LLC, All Rights Reserved
  • 7. Talking Human > Better Emotional Resonance Visual Content Marketing is the driving force behind new trends in social media. But at the end of the day, it's finding the absurd in the human condition, and "sharing a moment" by collectively laughing about it, that counts. It spurs collective change, promotes branding, and gives the competitive, solitary, sometimes grueling nature of entrepreneurship in the iEra its wings to be free, and be more in touch with humanity. Text ©2014, Socially Speaking LLC, All Rights Reserved
  • 8. Talking Human > Emotional Resonance To Learn More, Check Out: • The NICE Reboot Book Chapter 2 • The NICE Initiative Tumblr Blog • The NICE Reboot Wordpress Blog • Penina Rybak’s Slideshare Page • Penina on Twitter: @PopGoesPenina Text ©2014, Socially Speaking LLC, All Rights Reserved
  • 9. Talking Human = Problem Solving Questions to Ask: • What Pain Points Are You Addressing? • How Do You Know? (Social Listening and Content Curation) • How Will They Know? (Content Creation, Blogging, and Social Media Channels) • How to Problem Solve Methodically for Long Term Effects? Text ©2014, Socially Speaking LLC, All Rights Reserved
  • 10. To Learn More, Check Out: • The NICE Reboot p. 25, 187 • The NICE Initiative Tumblr Blog • The NICE Reboot Wordpress Blog Text ©2014, Socially Speaking LLC, All Rights Reserved Talking Human = Problem Solving
  • 11. Finding Your Niche = Understanding the “Politics of the Playground”Questions to Ask: • What’s Your Learning Style? • Who’s Your Target Audience? Buyer Personae? • When’s Your Timer Up? Creative Constraints? • What’s Your Mobile Tech IQ? Your Stand on Automation? • What’s Your Millennial Game Plan? • What’s Your Digital Reputation Management Plan? Text ©2014, Socially Speaking LLC, All Rights Reserved
  • 12. To Learn More, Check Out: • The NICE Reboot p. 120-132, 162-164, 171-172 • The NICE Reboot Amazon Reading List: http://amzn.to/1iQEch1 • Profiles & Archetypes: http://dianebertolin.com http://moz.com/blog/personas-understanding-the-person-behind-the-visit http://www.pamorama.net/2014/02/08/buyer-personas-content-marketing/? utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=pamora ma • The NICE Initiative Tumblr Blog • The NICE Reboot Wordpress Blog Text ©2014, Socially Speaking LLC, All Rights Reserved Finding Your Niche = Understanding the “Politics of the Playground”
  • 13. Final Words Thanks to Millenials, social media is now a powerful business tool that can and should be leveraged for emotional resonance with others, greater global problem solving, and more refined and defined digital marketing campaigns. Four Successful Digital Avatar Traits: • Fosters relationships & interactions across platforms • Uses technology playfully AND meaningfully • Connects behavior with products/brands • Visibly networks & combines ideas & outcomes in new, positive, creative, & unexpected ways   Text ©2014, Socially Speaking LLC, All Rights Reserved
  • 14. Suggested Links1. http://zite.com 2. http://alltopstartups.com 3. http://www.socialmediaexaminer.com 4. http://www.steamfeed.com 5. http://blog.bufferapp.com 6. http://rebekahradice.com 7. http://weighyourmind.com 8. https://www.americanexpress.com/us/small-business/openforum/explore/ 9. http://blog.startupprofessionals.com/2014/05/customer-engagement-is-key-to-branding.html 10. http://www.makeuseof.com/tag/6-free-social-media-guides-business-owners-read/ 11. http://www.businessesgrow.com/2014/05/27/social-media-mistakes/ 12. http://blog.bufferapp.com/free-image-sources-list?utm_content=buffer95c32&utm_medi um=social&utm_source=facebook.com&utm_campaign=buffer Text ©2014, Socially Speaking LLC, All Rights Reserved
  • 15. By Penina Rybak MA/CCC-SLP, TSHH Speech-Language Pathologist, Educational Technology Consultant Founder/CEO Socially Speaking LLC Author: The NICE Reboot-How to Become a Better Female Entrepreneur Creator: The Socially Speaking™ iPad App Websites: sociallyspeakingLLC.com & niceinitiative.com Twitter: @PopGoesPenina Try the Socially Speaking™ Experience! Join the NICE Initiative for Female Entrepreneurship!