This slideshare is about Semantic Core Research. Semantic Core is defined as the textual foundation your website is built upon. It's how search engines, like Google, understand what your landing pages and entire website are truly about.
Semantic Core Research Will Help Your Site Get Found
1. Building A Solid Foundation For Organic
Visibility Through Semantic Core Research
Original Air Date: Wed, April 23, 2014
2. DAVID BLACK
CUSTOMER SUCCESS DIRECTOR
SEMRUSH, USA
DAVID_BLACK@SEMRUSH.COM
TWITTER: @THEGUYATSEMRUSH
TODAYS PRESENTER
4. SEMANTIC CORE RESEARCH
✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE.
✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS REALLY ABOUT.
5. SEMANTIC CORE RESEARCH
✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE.
✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS REALLY ABOUT.
✦ LESS KEYWORD MATCHING, MORE TOPIC MODELING.
✦ SEMANTIC UNDERSTAND + ADDITIONAL SIGNALS HELPS STRENGTHEN USER INTENT.
6. ✦ WE THINK OF THE KEYWORDS SO THAT YOU DON’T HAVE TO.
✦ DATABASE OF THE 106 MILLION MOST POPULAR KEYWORDS WORLDWIDE.
✦ RESEARCH A DOMAIN OR URL TO SEE WHAT KEYWORDS GOOGLE ASSOCIATES
WITH IT.
✦ SEE GROUPS OF SEMANTICALLY RELATED, LONG TAIL KEYWORDS THAT
COMPETING PAGES ALREADY RANK FOR.
8. THE RESEARCH PROCESS
✦ VERY SIMILAR TO THE PROCESS OF SINGULAR KEYWORD RESEARCH
✦ BUILD RICH KEYWORD LISTS THAT INFLUENCE CATEGORIES, TAGS,
STRUCTURE AND CONTENT OF YOUR WEBSITE.
✦ STEP 1: COMPILING A KEYWORD LIST
✦ STEP 2: PULLING IN RELATED KEYWORDS
✦ WATCH OUT FOR THE “-NYMS”
✦ STEP 3: SCRUTINIZING YOUR KEYWORD LIST, REMOVING ERRONEOUS
KEYWORDS.
✦ SEMRUSH HELPS YOU BYPASS MOST OF THIS PROCESS.
9. FINAL THOUGHTS
✦ TRUSTWORTHY WAY OF BUILDING SEMANTIC KEYWORD LISTS.
✦ REDUCES TIME & GUESSWORK INVOLVED IN RESEARCH.
✦ NO NEED TO WORRY ABOUT SEARCH VOLUMES AND QUANTIFYING
ORGANIC COMPETITION.
✦ PROVIDE THE SEARCH ENGINE WITH FRESH, VALUABLE, ENGAGING
CONTENT WITH AN EASY-TO-INTERPRET SEMANTIC FOUNDATION
✦ YOU WILL BE REWARDED WITH RANKINGS FOR MULTIPLE RELATED
KEYWORDS.