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Building A Solid Foundation For Organic
Visibility Through Semantic Core Research
Original Air Date: Wed, April 23, 2014
DAVID BLACK	

CUSTOMER SUCCESS DIRECTOR
SEMRUSH, USA
DAVID_BLACK@SEMRUSH.COM
TWITTER: @THEGUYATSEMRUSH
TODAYS PRESENTER
Semantic Core Research Will Help Your Site Get Found
SEMANTIC CORE RESEARCH
✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE.
✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS REALLY ABOUT.
SEMANTIC CORE RESEARCH
✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE.
✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS REALLY ABOUT.
✦ LESS KEYWORD MATCHING, MORE TOPIC MODELING.
✦ SEMANTIC UNDERSTAND + ADDITIONAL SIGNALS HELPS STRENGTHEN USER INTENT.
✦ WE THINK OF THE KEYWORDS SO THAT YOU DON’T HAVE TO.
✦ DATABASE OF THE 106 MILLION MOST POPULAR KEYWORDS WORLDWIDE.
✦ RESEARCH A DOMAIN OR URL TO SEE WHAT KEYWORDS GOOGLE ASSOCIATES
WITH IT.
✦ SEE GROUPS OF SEMANTICALLY RELATED, LONG TAIL KEYWORDS THAT
COMPETING PAGES ALREADY RANK FOR.
NUMBEROFKEYWORDS
0
10,000,000
20,000,000
30,000,000
40,000,000
SEARCH VOLUME
>100 100-1K 1K-5K 5K-10K10K-20K +20K
SEMrush Google US Keywords
THE RESEARCH PROCESS
✦ VERY SIMILAR TO THE PROCESS OF SINGULAR KEYWORD RESEARCH
✦ BUILD RICH KEYWORD LISTS THAT INFLUENCE CATEGORIES, TAGS,
STRUCTURE AND CONTENT OF YOUR WEBSITE.
✦ STEP 1: COMPILING A KEYWORD LIST
✦ STEP 2: PULLING IN RELATED KEYWORDS
✦ WATCH OUT FOR THE “-NYMS”
✦ STEP 3: SCRUTINIZING YOUR KEYWORD LIST, REMOVING ERRONEOUS
KEYWORDS.
✦ SEMRUSH HELPS YOU BYPASS MOST OF THIS PROCESS.
FINAL THOUGHTS
✦ TRUSTWORTHY WAY OF BUILDING SEMANTIC KEYWORD LISTS.
✦ REDUCES TIME & GUESSWORK INVOLVED IN RESEARCH.
✦ NO NEED TO WORRY ABOUT SEARCH VOLUMES AND QUANTIFYING
ORGANIC COMPETITION.
✦ PROVIDE THE SEARCH ENGINE WITH FRESH, VALUABLE, ENGAGING
CONTENT WITH AN EASY-TO-INTERPRET SEMANTIC FOUNDATION
✦ YOU WILL BE REWARDED WITH RANKINGS FOR MULTIPLE RELATED
KEYWORDS.

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Semantic Core Research Will Help Your Site Get Found

  • 1. Building A Solid Foundation For Organic Visibility Through Semantic Core Research Original Air Date: Wed, April 23, 2014
  • 2. DAVID BLACK CUSTOMER SUCCESS DIRECTOR SEMRUSH, USA DAVID_BLACK@SEMRUSH.COM TWITTER: @THEGUYATSEMRUSH TODAYS PRESENTER
  • 4. SEMANTIC CORE RESEARCH ✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE. ✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS REALLY ABOUT.
  • 5. SEMANTIC CORE RESEARCH ✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE. ✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS REALLY ABOUT. ✦ LESS KEYWORD MATCHING, MORE TOPIC MODELING. ✦ SEMANTIC UNDERSTAND + ADDITIONAL SIGNALS HELPS STRENGTHEN USER INTENT.
  • 6. ✦ WE THINK OF THE KEYWORDS SO THAT YOU DON’T HAVE TO. ✦ DATABASE OF THE 106 MILLION MOST POPULAR KEYWORDS WORLDWIDE. ✦ RESEARCH A DOMAIN OR URL TO SEE WHAT KEYWORDS GOOGLE ASSOCIATES WITH IT. ✦ SEE GROUPS OF SEMANTICALLY RELATED, LONG TAIL KEYWORDS THAT COMPETING PAGES ALREADY RANK FOR.
  • 8. THE RESEARCH PROCESS ✦ VERY SIMILAR TO THE PROCESS OF SINGULAR KEYWORD RESEARCH ✦ BUILD RICH KEYWORD LISTS THAT INFLUENCE CATEGORIES, TAGS, STRUCTURE AND CONTENT OF YOUR WEBSITE. ✦ STEP 1: COMPILING A KEYWORD LIST ✦ STEP 2: PULLING IN RELATED KEYWORDS ✦ WATCH OUT FOR THE “-NYMS” ✦ STEP 3: SCRUTINIZING YOUR KEYWORD LIST, REMOVING ERRONEOUS KEYWORDS. ✦ SEMRUSH HELPS YOU BYPASS MOST OF THIS PROCESS.
  • 9. FINAL THOUGHTS ✦ TRUSTWORTHY WAY OF BUILDING SEMANTIC KEYWORD LISTS. ✦ REDUCES TIME & GUESSWORK INVOLVED IN RESEARCH. ✦ NO NEED TO WORRY ABOUT SEARCH VOLUMES AND QUANTIFYING ORGANIC COMPETITION. ✦ PROVIDE THE SEARCH ENGINE WITH FRESH, VALUABLE, ENGAGING CONTENT WITH AN EASY-TO-INTERPRET SEMANTIC FOUNDATION ✦ YOU WILL BE REWARDED WITH RANKINGS FOR MULTIPLE RELATED KEYWORDS.