Gfwc communications and public relations june 2014 mc
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GFWC Communication and Public Relations Presentation. GFWC Convention 2014
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Gfwc communications and public relations june 2014 mc
- 1. COMMUNICATIONS AND PUBLIC RELATIONS: CPR FOR THE FEDERATION General Federation of Women’s Clubs GFWC CPR PRESENTATION JUNE 2014, WENDY CARRIKER, 2014-2016 CHAIRMAN 1
- 2. COMMUNICATIONS, PUBLIC RELATIONS AND SOCIAL MEDIA FOR YOU AND YOUR CLUBS How does your club Communicate? Newsletter – sent through the U.S. Postal Service Newsletter – sent via Email Web site Newspaper Ads Your State Clubwoman Magazine Social Media: Facebook Twitter Pinterest YouTube LinkedIn
- 3. GFWC TOOLS GFWC Style Book GFWC Web Site GFWC Manual GFWC News and Notes – Email Newsletter GFWC Clubwoman Magazine Whatever you use, remember your current members and future members depend on them. We have to make sure we Communicate, and share our story. C.P.R. is the Heartbeat of our Federation.
- 4. SOCIAL MEDIA What “IS” Social Media?
- 7. Social media IS about using technology to keep members engaged and using it as a membership tool
- 8. Why bother with Social Media? Socialnomics 2014 https://www.youtube.com/watch?v=zxpa4dNVd3c
- 9. How and where to start……
- 10. How and where to start…… For more information on getting started: Facebook: http://www.facebook.com/help?guide Twitter: https://support.twitter.com/articles/100990-how-to-sign- up-on-twitter Google: http://www.google.com/+learnmore/ YouTube: https://support.google.com/youtube/answer/3309389 Flicker: https://www.flickr.com/help/faq/ LinkedIn: http://help.linkedin.com/app/home Pinterest: http://www.realsimple.com/work-life/technology/how-to- use-pinterest-00100000087471/
- 11. GETTING STARTED USING SOCIAL MEDIA FOR SOCIAL GOOD Your homework? Here are a few articles to look over and enjoy. Social Media for good: http://www.netsquared.org/blog/getting-started-using- social-media-social-good-interview-ryan-crowe#.U4- j5fnxqmc Social Media and Membership? Sure: http://www.webbrightservices.com/the-association- blog/bid/205747/How-to-Increase-Your-Association- Membership-with-Social-Media
- 12. The Good, the Bad, and the Time Commitment What can we do to use Social Media for good? Don’t get overwhelmed. Talk to others and get their advice. “Follow” other clubs, other Federations and do what Clubwomen do best, SHARE! There is no social action that is too small. Don’t take on too much at once. Don’t pick up a hammer for the first time and attempt to build a house. Learn how to drive a nail first. Relax and enjoy it all.
- 13. SOME IDEAS FOR GETTING STARTED Facebook: Find out what is acceptable by your members. Make sure they are supportive and engaged. GFWC has a great Facebook Page: https://www.facebook.com/GFWCMembers Look at other states: GFWC of North Carolina: https://www.facebook.com/GFWCofNorthCarolina As an Administrator, you can see the number of times someone looks at your page. As posts are “shared” and “liked” the more people see your information. Remember this is “Social” Media. “Sharing” And “Liking” (copying) are good things. Post meetings, projects and PICTURES! “Tag” people and places whenever possible The average lifespan of a post is 3-4 hours
- 15. SOME IDEAS FOR GETTING STARTED Twitter: Twitter is a quick fast paced 140 character information blitz! Easy explanation of Twitter: http://www.momthisishowtwitterworks.com/ GFWC has a Twitter Feed: https://twitter.com/GFWCHQ “Follow” them Follow me: https://twitter.com/WendyJaneO Follow organizations that your Federation or club partners with:
- 16. The “selfie” that almost broke Twitter 3,422,589 RETWEETS 2,030,117 FAVORITES P.S. It was an Ad for Samsung
- 17. SOME IDEAS FOR GETTING STARTED Pinterest: Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. http://seniorplanet.org/how-to-use-pinterest-5-tips-for-getting- started/ Using Pinterest for Non-profits: http://www.nptechforgood.com/2012/04/02/five-pinterest-best- practices-for-nonprofits/ Using it for your Club: Share the recipes used at a meeting, get ideas for projects, share photos and information. Pinterest now posts your “pins” on Facebook You can also Tweet your “pins”
- 18. GFWC-NC has a GFWC Pinterest board http://www.pinterest.com/gfwcnc/gener al-federation-of-womans-clubs/ These “pins” were made by using the button on the Tool bar
- 19. SOME IDEAS FOR GETTING STARTED YouTube: YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos. https://www.youtube.com/yt/playbook/getting-started.html GFWC and many State Federations and Club have videos on YouTube. Just do a search to find them. I Am GFWC: https://www.youtube.com/watch?v=bEXg59irYkY GFWC-NC: https://www.youtube.com/watch?v=CKcpjz45a20 See all of the GFWC Videos: https://www.youtube.com/channel/UCppBpiSRzBiTsMMI3Jw85S g/videos
- 20. SOME IDEAS FOR GETTING STARTED Web Sites: Web sites are still great, but do cost money to build, and sometimes maintain. Some web sites are DIY models, check out Wordpress.com Blogs: Blogs can be free, or can cost. Consider creating a blog (on line diary) for your clubs homepage as a way to share news that might need more words than a “tweet” or a Facebook Post. Blogs are a form of Social media, because unlike a web site, people can leave comments on them. LinkedIn: Connect with GFWC on LinkedIn and Connect with each other. Mostly known as a business-oriented social networking service. www.LinkedIn.com
- 21. SOME IDEAS FOR GETTING STARTED Hootsuite: is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Hootsuite allows you to preschedule Tweets and Facebook Posts for days in advance, for up to 4 accounts FREE. If you handle more than 4 accounts the costs begin at $9.99 month. (30 day free trial) This program also provides stats and analytical reports telling you which posts were viewed and shared the most To learn more: https://help.hootsuite.com/categories/20067721-Getting- Started
- 22. This “tweet” was actually scheduled on June 4, 2014 Adding a “#” gives Twitter followers another way to follow an event. #gfwc2014 is the hashtag for this convention.
- 23. AND…IT’S FREE!!!
- 24. REMEMBER: TRIED AND TRUE C.P.R. AS WELL
- 25. GOOD EXAMPLES TO BORROW FROM Articles to check out: http://mashable.com/2011/11/13/social-media-invisible-dog- campaign/ (tips on using social media to mobilize people to take action in the real world) http://www.netsquared.org/blog/getting-started-using-social- media-social-good-interview-ryan-crowe#.U5EGpfnxqmc (advice on beginning using social media for social good) http://www.coyotecommunications.com/outreach/osn.html (Nonprofit organizations, NGOs and online social networking: advise and commentary Amanda Hite: Social Media Rock Star http://www.huffingtonpost.com/amy-neumann/social-good- amanda-hite-twitter_b_1138767.html https://twitter.com/sexythinker
- 26. GOOD EXAMPLES TO BORROW FROM Web sites to follow: http://mashable.com http://readwrite.com/#awesm=~oGmpY9F3pTF0sE Volunteer Groups to follow & borrow ideas from: Peace Corps: https://www.facebook.com/peacecorps https://twitter.com/PeaceCorps Shot @ Life: https://www.facebook.com/shotatlifecampaign https://twitter.com/ShotAtLife Humane Society International: https://www.facebook.com/hsiglobal https://twitter.com/HSIGlobal Volunteer Match: https://www.facebook.com/VolunteerMatch https://twitter.com/VolunteerMatch
- 27. GOOD EXAMPLES TO BORROW FROM For profit Companies: http://www.ignitesocialmedia.com/facebook-marketing/top-50- branded-facebook-pages/ Non profit: GFWC http://www.gfwc.org https://www.facebook.com/GFWCMembers https://twitter.com/GFWCHQ March of Dimes: https://www.facebook.com/marchofdimes https://twitter.com/MarchofDimes Rotary International: https://www.facebook.com/rotary https://twitter.com/rotary
- 28. QUESTIONS ?
- 29. SLIDESHARE INFORMATION: Watch this presentation again at: http://slidesha.re/1mZh3Mf
- 30. CONTACT INFORMATION Wendy Carriker 2014-2016 GFWC Communications and Public Relations Chairman wcarriker@embarqmail.com wcarriker@gmail.com Facebook: https://www.facebook.com/wendy.o.carriker Twitter: https://twitter.com/WendyJaneO CPR Committee members: ¨Wendy Carriker * 336-786-5747, 336-325-7220c wcarriker@embarqmail.com Kathi McGraw 714-995-8850 Glenn.mcgraw@ca.rr.com Lyndsey Miller LVLMW@aol.com Karen Morris 315-457-2041 Kmorris363nysfwc@aol.com Sue Hass 712-295-6552 jshass@iowatelecom.net Tammie McCoy 662-489-5894, 662-790-4134 Mcco3938@bellsouth.net Sandi Jones 603-224-2684 sjonesvol@aol.com Lisa Hedrick JEC 740-497-2905 jrval@frontier.com
Editor's Notes
- Please remember not all of your members communicate the same way. Some like printed materials, some are tech savvy, some are not. Know your audience.
- The first Socialnomics video was I saw was from 2009, they update it each year, and if you are into stats, the way the numbers change each year is amazing.
- What I like about Hootsuite is that you can schedule for Twitter and Facebook through the site.
- Carrying the GFWC Tri fold, wearing your membership pin, or a sticker on your car are still great ways to share GFWC with those you come in contact with. Also the Style book can be downloaded at GFWC.org or purchased from the marketplace.