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Campus Recruiting With Social Media
Source: Jobvite 2013
employerssaytheyare
likelytolookata
candidate’ssocialprofile
93%
socialscreening
StudentswhomakeFacebook
confessionsaboutboozing
andbed-hoppinghave
beenwarneditcould
leavethem
unemployable.
~Schoolofficialsquotedin
LondonTelegraph
“
meanwhil! o" cam#u$...
Source: According to CareerBuilder survey of 2K HR
pros from across industries & company sizes
✕ illegalactivities
✕discriminatorycomments
✕obscenities,nudity
✕badmouthingemployer
digitaldirty
laundry
th! mo%& seriou$
NOMORERESUMES
“sendusevidenceof
yourwebpresence”
circa2012
ofrecruitershaveHIRED
anapplicantbasedontheir
socialpresence
Source: Cross-Tab survey of 1,000 HR professionals
"Online Reputation in a Connected World"
70%
socialhiring
Campus Recruiting With Social Media
puttheirhandsup
ha!" al#ea$y
" "
“Shegotherselfnoticed.Iwantedtotalktoher.”
~HRManager,EnergyBBDO
selectedfromamong1000applicationssubmittedfor16internships
“Itwaspickeduponsocial
mediabecauseshedid
somethingcreative”
~HRManager,EnergyBBDO
Campus Recruiting With Social Media
circa2011
leaderboards+crowdsourcing
encouragingcreativeapplications
gamification
recognitionleaderboards
levels& rewards&
know i% whe& w" se" i'...
core
competencies
alignedwith
challenges
setting u# intern
takeavirtualhotairballoon
aroundtheworldin80days
&completebusinesschallenges circa2013
aninternshipcontest/game:
Campus Recruiting With Social Media
businesschallenges
toencourage,inspire,andmotivate
applyinggamemechanics
engagement
thegoal:
sampleinterncontest
inno!ation
thegoal:
sampleinterncontest
mutual() beneficial
employer
candidate
i$eal():
theemployer
benefit$ for
◘innovativeideapitches
◘peer-endorsedcandidates
◘employerbrandrefresh
thecandidate
◘socialvisibility
◘peeraffirmation
◘creativeexpression
benefit$ for
+ intern*hi+ #ewa#d
enablecandidatestoshowyou,
(nottellyou)whytheyaddvalue.
intendedto
inter" conte$t$
#internswanted
“Themorelikesand
retweetsyouget,the
betteryourchances!”
appsreceived
for5positions
cam+aig& st#engt,: hig- socia. vi*i/ilit)
500+
achancetobea
WIIFY?
big deal
high-engagement
bydesign.
challenges
configuring intern
✓highlycustomizable
✓feedbackloop
✓socialvisibility
gamification
checklist:
to 0ngag" & moti!at" stu$ent*
cam+aig& st#engt,: highl) cu*tom1za/le
socialCVapp
moreapplications
receivedYOY317%plusa279%trafficincreasetoHRsites
“Themorelikes
andretweetsyou
get,thebetteryour
chances!”
circa 2013
cam+aig& st#engt,: fee$back i& #ealtime
in$pi'e( by:
socialproofingtheCV
● self-expression ● affirmation ● publicity
views
shares
hi#e$.
crowdsourcedand
Inthesocialeconomy,
friends are cultural capital.
~NicoleEllison
JournalofComputer-MediatedCommunication
”th" sec#e% to gamificatio2...
Campus Recruiting With Social Media
© All Rights Reserved Sidneyeve Matrix 2014
Thankyou.

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Campus Recruiting With Social Media