#1NWebinar: Leveraging LinkedIn to Bolster Recruiting Efforts
LinkedIn has fast become one of the most popular social channels for business professionals. Every second, two new members join, and more than 259 million users in over 200 countries form the world’s largest professional network on the internet. Your firm and its attorneys are probably among the millions of users who’ve created profiles and made connections, but are you taking advantage of all that the channel has to offer? It’s sometimes hard to know for sure, as LinkedIn’s set of new features also seems to grow at an exponential rate. It’s a good thing we’ve got Terry Stewart, Senior Relationship Manager at LinkedIn, to help us out! Join Terry for a session on maximizing the benefit and results you get from using LinkedIn to power your recruiting efforts. He shares best practices for creating Company and Careers pages, tips for improving individual profiles and other tools you can utilize to help the stream of quality candidates flow stronger, and your search for and engagement with these individuals more successful.
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#1NWebinar: Leveraging LinkedIn to Bolster Recruiting Efforts
- 1. 20 February 2014 Leveraging LinkedIn to Bolster Recruiting Efforts Webinar
- 2. Meet Terry! Senior Relationship Manager, LinkedIn
- 3. LinkedIn: A Global Pool of Talent +2 New Members Worldwide 187 M+ Members Per Second 277M+ Monthly Unique Visitors 13M+ BELGIUM 5M+ 2M+ FRANCE SPAIN TURKEY 6M+ 1M+ 1M+ ITALY CANADA 1M+ NETHERLANDS 7M+ 9M+ 4M+ UNITED KINGDOM SWEDEN DENMARK 93M+ UNITED STATES OF AMERICA 1M+ SAUDI ARABIA 16M+ 24M+ UNITED ARAB EMIRATES 2M+ INDONESIA PHILIPPINES 1M+ MALAYSIA 1M+ 2M+ 1M+ INDIA SINGAPORE BRAZIL 5M+ AUSTRALIA 3M+ SOUTH AFRICA 1M+ NEW ZEALAND 3
- 4. Our Mission To Connect the World’s Professionals to Make Them More Productive and Successful
- 5. Our Vision Create economic opportunity for every professional
- 6. LinkedIn Rockstars Georgetta Nicol Stephen Hastings Earliest Adopter Most Connected Courtney Casey Tom Schierholz Most Popular Most Endorsed
- 7. Why Members Come to LinkedIn
- 8. Your Professional Identity of Record
- 9. I Have my Profile, Now What? • • • • • • Grow your network Share status updates Complete Company Page Join groups Follow University Pages Influencer Posts
- 10. What Are University Pages?
- 11. LinkedIn Pulse
- 12. Your Company Page and Why Followers Matter • Over 2 billion updates are seen weekly across LinkedIn. • Content gets 6x more engagement than jobs. • 33% of LinkedIn traffic comes from mobile devices. Followers can be marketed to wherever they are. • 71% of members will follow a company for jobs. • 78% of company followers are more likely to respond to an InMail. • Followers are 2.5x more likely to recommend your business. • THEY ARE FREE!!!!!
- 13. The Art of the Status Update • Think like a journalist • Always include a clear call to action, like a link • Ask thoughtful questions to involve your audience • Always include an image or other rich media • Post Youtube videos to encourage sharing • Develop content that is “snackable” and valuable • Avoid hypertargeting • Engage with members through comments • Don’t be tied to just the work week
- 17. Reach the BEST Candidates, Not Just the Active Ones <20% 277M+ members >80 %
- 18. Who is on LinkedIn? • • • • • • • Attorneys Paralegal Legal Administrator Law Clerk Legal Secretary Accountant Law Student/JD Candidate • • • • • • • 4,806,454 435,159 11,014 180,645 118,743 7,565,907 79,369
- 19. There Are Fundamental Differences Between Active and Passive Candidates Passive Candidates - Do not have a current resume - May listen to opportunities - Do not respond to “apply now” - Interested in networking - May be a fit for future openings Active Candidates - Will apply to ATS - Listen to opportunities - Respond quickly - Seek information - May have interviewed
- 20. LinkedIn Recruiter Fills the Gap The LinkedIn Network The old way: Traditional Boards • • • Post and pray Active candidates only REACTIVE Low quality Time intensive • • • Passive & active candidates Build talent pipelines PROACTIVE High quality Time savings
- 21. Turning Your Employees into Brand Ambassadors
- 22. More Than Just a Page, Your Employer Value Proposition
- 23. The Impact of Branding Campaigns Since implementing the branding solution on LinkedIn, One North has seen a 65% increase in followers over a 2 month span.
- 24. Key Takeaways • Complete your profile – • • • • Include rich media, “what do you do?”, volunteer work, and education Join groups and participate Complete your company page and share updates Follow your alma mater and other relevant universities Nail the basics then think about taking your LinkedIn presence to the next level
- 25. Thank You!