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From Content Management
to Engagement:

SharePoint’s Move Toward Social Collaboration
CHRISTIAN BUCKLEY
CHIEF EVANGELIST @METALOGIX
Christian Buckley
Chief Evangelist & SharePoint MVP
Metalogix

cbuck@metalogix.com
www.buckleyplanet.com
@buckleyplanet
Our Continuing Mission:
Improve the use and performance of
Enterprise Content to
power knowledge sharing and
collaboration.

14,000+ customer license shipped
Fastest Growing and Largest ISV.
Complete & Best-of-Breed SharePoint
Infrastructure Management Suite

We are committed to your
Success with SharePoint
Best of Breed
Content Infrastructure Management Suite
Single Source to Deploy, Operate, and Protect SharePoint
•

Provide single source delivery of complete suite of
best-in-class SharePoint technology

•

Now offering the industry’s premier SharePoint
governance, backup and monitoring.

•

Deliver world-class live 24x7 support to our customers

•

Over 14,000 customers in 86 countries on 7 continents

•

The fastest growing SharePoint-focused Independent
Software Vendor (ISV) in the world
From Content Management
to Engagement


What I’ll cover today:

•

Where we are today with SP2013

•

The evolution of collaboration

•

Things to consider as you transition
to systems of engagement
SharePoint 2013
was a pivotal
release
WCM
Social
Office
Search
Online

st
1
Do you recognize these
business problems?
• Adoption issues
• Weak usage of taxonomy
and templates
• Poor collaboration
• Slow to realize
benefits of
SharePoint
investments
We’re moving from these
“systems of record” to a more
social, collaborative “systems of
engagement” model

~ John Mancini, CEO of AIIM.org
Case Study
AOL took a conjoint approach to understand the DNA of
comments within their sites. They looked at:


fact based comments



clarity of thought



original article criticism



name (full name, nicknames, anonymous)



icon (author picture, avatar)



adherence to party lines



Grammar

AOL’s analysis showed what people cared about:


style -- 7% (not very important)



individual substance - 14% mildly important



community involvement -- 19% somewhat important



personal identity --- 19% somewhat important



relationship to content - 42% very important
Interesting stat:
70% of users
are replying
to each other
The nature of how we
collaborate has evolved,
and continues to evolve
+
As organizations move from
systems of record to systems
of engagement, they are:
Focusing on the end user experience
Consolidating and optimizing
Trying to understand what can and
should be moved to the cloud
Seriously thinking about how to
integrate social into everything they do
Things to consider as you
focus more on engagement:
Things to consider:



Be clear on your system constraints



Understand and prioritize your key use cases



Determine what should be local, what can
be in the cloud, what should be available
via mobile devices



Constantly review and take action on what
can be automated and optimized
Thank you!

cbuck@metalogix.com
www.buckleyplanet.com
@buckleyplanet
From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration

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From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration

  • 1. From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration CHRISTIAN BUCKLEY CHIEF EVANGELIST @METALOGIX
  • 2. Christian Buckley Chief Evangelist & SharePoint MVP Metalogix cbuck@metalogix.com www.buckleyplanet.com @buckleyplanet
  • 3. Our Continuing Mission: Improve the use and performance of Enterprise Content to power knowledge sharing and collaboration. 14,000+ customer license shipped Fastest Growing and Largest ISV. Complete & Best-of-Breed SharePoint Infrastructure Management Suite We are committed to your Success with SharePoint
  • 4. Best of Breed Content Infrastructure Management Suite Single Source to Deploy, Operate, and Protect SharePoint • Provide single source delivery of complete suite of best-in-class SharePoint technology • Now offering the industry’s premier SharePoint governance, backup and monitoring. • Deliver world-class live 24x7 support to our customers • Over 14,000 customers in 86 countries on 7 continents • The fastest growing SharePoint-focused Independent Software Vendor (ISV) in the world
  • 5. From Content Management to Engagement  What I’ll cover today: • Where we are today with SP2013 • The evolution of collaboration • Things to consider as you transition to systems of engagement
  • 6. SharePoint 2013 was a pivotal release
  • 7. WCM
  • 12. Do you recognize these business problems? • Adoption issues • Weak usage of taxonomy and templates • Poor collaboration • Slow to realize benefits of SharePoint investments
  • 13. We’re moving from these “systems of record” to a more social, collaborative “systems of engagement” model ~ John Mancini, CEO of AIIM.org
  • 14. Case Study AOL took a conjoint approach to understand the DNA of comments within their sites. They looked at:  fact based comments  clarity of thought  original article criticism  name (full name, nicknames, anonymous)  icon (author picture, avatar)  adherence to party lines  Grammar AOL’s analysis showed what people cared about:  style -- 7% (not very important)  individual substance - 14% mildly important  community involvement -- 19% somewhat important  personal identity --- 19% somewhat important  relationship to content - 42% very important
  • 15. Interesting stat: 70% of users are replying to each other
  • 16. The nature of how we collaborate has evolved, and continues to evolve
  • 17. +
  • 18. As organizations move from systems of record to systems of engagement, they are:
  • 19. Focusing on the end user experience
  • 21. Trying to understand what can and should be moved to the cloud
  • 22. Seriously thinking about how to integrate social into everything they do
  • 23. Things to consider as you focus more on engagement:
  • 24. Things to consider:  Be clear on your system constraints  Understand and prioritize your key use cases  Determine what should be local, what can be in the cloud, what should be available via mobile devices  Constantly review and take action on what can be automated and optimized

Editor's Notes

  1. As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
  2. As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
  3. As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
  4. As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
  5. As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.