Here is a proposed topic for ProductCamp Boston. If you are attending this event, I’d like to request your vote and participation in this highly engaging session. Vote for this session here: http://bit.ly/PffVsI. Learn more about ProductCamp Boston here: http://productcampboston.org/. Connect with me and tell me what you want to get out of this session: http://linkd.in/hdelcastillo. I help executives, senior managers and entrepreneurs transform ideas into a great business. I'm a contributor to the ProdBOK® Guide, which sets a global standard for product management and marketing. As a consultant, trainer and coach, I build capacity and capability by guiding and training high performing product teams, improving planning processes and deploying best in class tools to make smarter decisions and get better results from product investments. The Association of International Product Marketing and Management (AIPMM) is the trusted authority for product management. It is where product professionals go for answers. With members in over 75 countries, the AIPMM is the worldwide certifying body for product management product marketing and brand management. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact me for information about AIPMM membership benefits, certification courses near you, or for help creating a product management or innovation process to drive your company's growth. Feel free to download this description for your reference. I look forward to seeing you at ProductCamp Boston. Regards, Hector Del Castillo