3. TrackMaven
Days Most Brands Tweet
Most brands tweet during the work week.
‣ Peak: Thursday (17.4% of Tweets posted)
‣ There is a significant drop over the weekends
4. Times Most Brands Tweet
The majority of tweets are posted during the work
week from 9AM to 6PM.
‣ Peak: 12PM-1PM
(8.01% of Tweets posted)
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5. Most Effective Day to Tweet
Tweets receive the most retweets on Sundays
‣ Tweets on Sundays received on average 0.168 retweets
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6. Most Effective Times To Tweet
Tweets get the most Retweets at night (EST)
‣ Tweets sent out from
10-11pm
receive
0.194 retweets
on average.
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8. TrackMaven
Days Most Brands Blog
1. Tuesday & Wednesday (tied): 18% of
all posts published
3. Thursday : 17.9%
4. Monday: 17.2%
5. Friday: 15.9%
6. Sunday: 6.8%
7. Saturday: 6.3%
Most brands publish blogs during the
work week (87%)
9. TrackMaven
Times Most Brands Blog
Most brands publish blogs while at work
from 9AM to 6PM EST
Peak: 11AM-Noon (6.53%)
10. Most Effective Day To Publish Blogs
Blog posts are more effective on Weekends
‣ The 13% of posts published on weekends rake in the most social shares
‣ Blogs posted on Saturdays have the greatest share of social interactions (18%)
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11. Most Effective Time To Publish Blogs
Posts are most effective at night from 9PM-midnight EST
‣Blogs posted between 10-11PM see the most interactions
‣Secondary Peaks: 4-6AM, 7-8PM, and 1-2AM
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13. Times Most Brands Post Videos
Most brands post videos on a normal distribution
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‣ Most Popular Time To Post: 2-3 PM EST
14. Times Most Brands Post Photos
Picture posting on Instagram also occurs on a normal
distribution, with most posts occurring during the day
‣ Peak: 2-3 PM EST (1800 pictures posted)
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15. Most Effective Time To Post Videos
Videos get the most interactions on Instagram during the off-hours
from 9pm-8am EST (It seems people will look at pictures
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while at work, but not videos)
16. Most Effective Time To Post Photos
You should post pics: Whenever you want!
‣ Overall photo effectiveness is consistent no matter the time of day!
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17. Most Effective Days To Post
Although most people post during the week (with a peak on
Thursdays), normalized effectiveness is fairly consistent no
matter what day you post, with a slight peak on Mondays
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19. Most brands send emails during the workweek
‣ Peak: Thursday (18.8% of emails sent)
‣ There is a huge drop in email during the weekend
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Days Most Brands Email
20. Times Most Brands Email
Most brands send email while they’re at work from 9AM to
6PM EST. There are significantly fewer emails sent at night.
‣ Peak: 11-12pm (10.78% of emails sent)
‣ Second Peak: 4-5pm (5.81% of emails sent)
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21. Most Effective Days To Email
Your email is most likely to be read during the workweek
‣ Highest Email Opens: Wednesdays and Thursdays
‣ Unsurprisingly, there is a large drop in emails opened during the weekend
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Source: MailChimp
22. Most Effective Times To Email
Your email is most likely to be read in the afternoon
‣ Most people check email after lunch
‣ Best time to send emails: 2-5pm
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Source: MailChimp
24. Most Effective Days To Post
Facebook interactions skyrocket on the weekends
‣ Although most people post during the week, interactions per post increase
steadily over the weekends
‣ Post published on Sundays have the greatest interactions per post (2.72)
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25. Most Effective Times To Post
Posts published at night get the most interactions
‣ Interactions per post increases steadily after 9 pm EST, but decreases sharply
after 1am. It remains fairly constant during the work day.
‣ Posts published between 12-1AM are most effective, with a normalized effect
of 2.76 average interactions per post.
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27. In General…
For almost every channel, most people post during
the workweek. The largest volume of posts typically
falls on Thursdays and during work hours, with a
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peak at around lunch time.
!
To maximize your reach, try posting in the evening
and on the weekends, when people interact most
with their social networks.
!
The exception is email, which most people check
during the workweek.
28. TrackMaven
Peaks In Interactions
Twitter Blogs Instagram Email Facebook
Peak
Day
Sunday Saturday Monday Wed.
and
Thurs.
Sunday
Peak
Time
10-11 PM 10-11 PM Photos:
anytime!
Videos:
9PM-8AM
2-5 PM 12-1 AM
29. TrackMaven
Like Our Data?
Download the full reports here:
‣ The Retweet Report
!
‣ The Colossal Content Marketing Report
!
‣ The Stagnant State of Email Data Report
!
‣ The Fortune 500 Instagram Report
!
‣ The Marketing Maven’s Guide to Facebook