Has the internet changed advertising
•
1 like•688 views
Using the principles of advertising to answer the question as to whether the internet has changed advertising.
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to Has the internet changed advertising
Similar to Has the internet changed advertising (20)
More from Digital Spark Marketing
More from Digital Spark Marketing (12)
Recently uploaded
Recently uploaded (20)
Has the internet changed advertising
- 1. Has the Internet Changed Advertising? Digital Spark Marketing
- 2. “ advertising is the fee for being unremarkable” - Robert Stephens Digital Spark Marketing
- 4. 9 Principles of Advertisement Success Digital Spark Marketing
- 5. Grab and hold the viewers attention … make the ad interesting Digital Spark Marketing
- 6. Stop interrupting what people are interested in, and be what people are interested in. Digital Spark Marketing
- 7. People don’t read ads. They read what interests them, and sometimes that happens to be an ad. Digital Spark Marketing
- 8. Define a value proposition (VP) distinctive from your competition Digital Spark Marketing
- 9. Does the VP give customer reason to buy product, service ? Digital Spark Marketing
- 11. Create a clear, simple message that the reader quickly understands Digital Spark Marketing
- 12. Pictures / visuals much better than words ! Digital Spark Marketing
- 13. Image Counts Digital Spark Marketing
- 15. “ YOU JUST CAN’T SAY IT. YOU HAVE TO GET PEOPLE TO SAY IT TO EACH OTHER” - James Farley, CMO ford Digital Spark Marketing
- 16. Be sure your message is relevant to your target customer set Digital Spark Marketing
- 17. One message does not fit all Digital Spark Marketing
- 18. It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. Digital Spark Marketing
- 19. Define your positioning … your frame of reference Digital Spark Marketing
- 21. Clearly link the advertisement to your brand Digital Spark Marketing
- 22. Does it clearly illustrate what brand it represents? Will customers remember? Digital Spark Marketing
- 24. Amplification - does audience respond in the manner you desire? Digital Spark Marketing
- 26. Does the advertisement build on the current value of the brand? Digital Spark Marketing
- 28. Is the advertisement a component of an integrated marketing campaign? Digital Spark Marketing
- 30. Conclusion to question … has the internet changed advertising? Digital Spark Marketing
- 31. No … same principles still applied in basically same fashion Digital Spark Marketing
- 32. FINAL THOUGHTS Digital Spark Marketing
- 33. Information is cheap. Attention is expensive. Time is priceless. Digital Spark Marketing
- 34. It’s not what advertising does with the consumer. It’s what the consumer does with advertising. Digital Spark Marketing
- 35. Thank You ! • www.digitalsparkmarketing.com • Mike@digitalsparkmarketing.com • Digitalspark.tumblr.com • Twitter: @mikeschoultz Digital Spark Marketing