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Socialize14 keynote (Tel Aviv, June 2014)

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Kevin Werbach
Kevin Werbach

Presentation on gamification to the Socialize14 social business conference in Tel Aviv, Israel.

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Kevin  Werbach   The  Wharton  School,  University  of  Pennsylvania   Twi9er:  @kwerb     Socialize  2014,  Tel  Aviv   June  2014      
GamificaHon  /  Prof.  Kevin  Werbach   When  I  say  the  word   GAMES   what  do  you  think  of?  
GamificaHon  /  Prof.  Kevin  Werbach  CREDIT:  h9p://www.flickr.com/photos/mikaelmieUnen/4237381930/  
GamificaHon  /  Prof.  Kevin  Werbach  h9p://commons.wikimedia.org/wiki/File:Jigsaw_puzzle_01_by_Scouten.jpg  
GamificaHon  /  Prof.  Kevin  Werbach  
GamificaHon  /  Prof.  Kevin  Werbach  
GamificaHon  /  Prof.  Kevin  Werbach   Games?  
GamificaHon  /  Prof.  Kevin  Werbach   Games?!  
GamificaHon  /  Prof.  Kevin  Werbach   Games!?!  
GamificaHon  /  Prof.  Kevin  Werbach   100  million   …in  41  days  
GamificaHon  /  Prof.  Kevin  Werbach   2  billion  
GamificaHon  /  Prof.  Kevin  Werbach   9  billion  
GamificaHon  /  Prof.  Kevin  Werbach   what  can  we     learn  from     games     to  help  with  
The process of making activities more game-like.
GamificaHon  /  Prof.  Kevin  Werbach   17  
GamificaHon  /  Prof.  Kevin  Werbach   18   Levels   Points   Resource     Collec4on   Progression   Quests   Avatars   Social  Graph  
GamificaHon  /  Prof.  Kevin  Werbach   19   Levels   Points   Progression   Badges   Social  Graph   Quests   Avatars   Rewards  
Not  So  New,  Actually  
Not  So  New,  Actually  
Not  So  New,  Actually   Points   Badges   Leaderboards  
Psychology   Design   Analy4cs  
Psychology   Design   Analy4cs  
F   U  N  
GamificaHon  /  Prof.  Kevin  Werbach   Boring  Tasks  
GamificaHon  /  Prof.  Kevin  Werbach   Boring  Tasks  
Learning  and  Training  
GamificaHon  /  Prof.  Kevin  Werbach   Human  Resources  
GamificaHon  /  Prof.  Kevin  Werbach   Work  OpHmizaHon  
GamificaHon  /  Prof.  Kevin  Werbach   Traffic  CongesHon  
Even  the  IDF!  
GamificaHon  /  Prof.  Kevin  Werbach   …and  the  NSA!  
GamificaHon  /  Prof.  Kevin  Werbach   …  and  Al  Qaeda!  
GamificaHon  /  Prof.  Kevin  Werbach   ?  games   HOW  DO   MOTIVATE?  
Self  DeterminaHon  Theory   GamificaHon  /  Prof.  Kevin  Werbach   36   Competence   Autonomy   Relatedness  
GamificaHon  /  Prof.  Kevin  Werbach   10  Things  Game  Designers  Know   1.  Frequent,  acHonable  feedback   2.  Safe  spaces  to  fail   3.  Onboarding  and  scaffolding   4.  Level  design   5.  Frequent  small  wins  à  periodic  epic   wins   6.  Tuning  based  on  user  data   7.  MulHple  reward  categories   8.  Curiosity,  puzzles,  and  surprise     9.  Coherence  through  narraHve   10. It’s  the  experience,  stupid   (and  businesspeople  should!)  
Think  Like  a     Game  Designer  
Think  Like  a     Game  Designer  
Onboarding   Climbing   Rest   Rest   Boss     Fight   Climbing   Scaffolding   Level   Up   Think  Like  a     Game  Designer  
Onboarding   Climbing   Rest   Rest   Boss     Fight   Climbing   Scaffolding   Level   Up   Think  Like  a     Game  Designer  
Be  Careful  
Prof.  Kevin  Werbach   werbach@wharton.upenn.edu   Twi9er:  @kwerb   Available  in  paperback  &  ebook   h9p://wdp.wharton.upenn.edu/books/     thank  you!  

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