SlideShare a Scribd company logo
1 of 26
Download to read offline
HOW TO GET A JOB 
IN CONTENT MARKETING.	
  
IS RIPE WITH HIRING POTENTIAL. 
The future of content marketing
IS RIPE WITH HIRING POTENTIAL. 
The future of content marketing
As in:
a lot of people are
going to get hired.
45% of companies
plan to hire
content marketers
in the next year.
100%
0%
of those
companies
are looking to
hire at least
1-3 people
for content
positions. 
78%	
  
That’s more hiring
for content than
for social media and
design Combined.
And how do you do it?
But who’s getting hired?
And how do you do it?
But who’s getting hired?
We’re about 
To tell you.
Most people hired for content
Have a similar background.
More than 75% fall into one of these categories:
Journalism	
  
Englishdegree	
  
3-5yEArsmarketing	
  
Experience	
  
And if you really want to a job, 
Follow these 5 things:
TO WRITE.
thing 1:
of marketers say writing/editing
skills are the most important when hiring
94% 	
  
You must “wean Yourself off vanity metrics.”
- Joe chernov, hubspot
thing 2:
Keep track of 
Those stats Instead!
THINg 3:
Jason miller:
You must have
standards.
Ann Handley:
Know your
audience. 
thing 4.
Audienceis the life
force of your content.
It informs your tone.
It Shapes the context of your content.
Audienceis the life
force of your content.
It informs your tone.
It Shapes the context of your content.
Audienceis the life
force of your content.
And ultimately
your audience = your customer
Thing 5.
Thing 5.
Be Creative.
Content marketing
What’s the future of 
You ask??
Content marketing is big.
in short:
And getting bigger.
Download now.
Download the 
Content marketing hiring guide 
to learn more

More Related Content

More from Kapost

People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]Kapost
 
Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Kapost
 
5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing AlignmentKapost
 
[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales AlignmentKapost
 
[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel ExplosionKapost
 
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost
 
[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing[Webinar] The State of Agile Marketing
[Webinar] The State of Agile MarketingKapost
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]Kapost
 
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
 
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
 
Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Kapost
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketersKapost
 
5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer ExperienceKapost
 
B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016Kapost
 
Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Kapost
 
5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer ExperienceKapost
 
30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer Experience30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer ExperienceKapost
 
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful MessageRockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful MessageKapost
 

More from Kapost (20)

People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]
 
Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]
 
5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment
 
[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment
 
[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion
 
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
 
[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]
 
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
 
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
 
Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Hacking your content maturity [webinar]
Hacking your content maturity [webinar]
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketers
 
5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience
 
B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016
 
Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue
 
5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience
 
30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer Experience30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer Experience
 
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful MessageRockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
 

Recently uploaded

Presentation on HR for Weekly Review Meeting
Presentation on HR for Weekly Review MeetingPresentation on HR for Weekly Review Meeting
Presentation on HR for Weekly Review MeetingAlokChatterjee16
 
The Engagement Engine: Strategies for Building a High-Performance Culture
The Engagement Engine: Strategies for Building a High-Performance CultureThe Engagement Engine: Strategies for Building a High-Performance Culture
The Engagement Engine: Strategies for Building a High-Performance CultureAggregage
 
Salary Survey 2024 For Employers to Hire Remotely From India
Salary Survey 2024 For Employers to Hire Remotely From IndiaSalary Survey 2024 For Employers to Hire Remotely From India
Salary Survey 2024 For Employers to Hire Remotely From IndiaNayantikaSrivastava1
 
Market Signals – Global Job Market Trends – March 2024 summarized!
Market Signals – Global Job Market Trends – March 2024 summarized!Market Signals – Global Job Market Trends – March 2024 summarized!
Market Signals – Global Job Market Trends – March 2024 summarized!Career Angels
 
Webinar - Q2 2024: What’s New in MarketPay
Webinar - Q2 2024: What’s New in MarketPayWebinar - Q2 2024: What’s New in MarketPay
Webinar - Q2 2024: What’s New in MarketPayPayScale, Inc.
 
The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...
The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...
The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...HRMantra Software Pvt. Ltd
 

Recently uploaded (6)

Presentation on HR for Weekly Review Meeting
Presentation on HR for Weekly Review MeetingPresentation on HR for Weekly Review Meeting
Presentation on HR for Weekly Review Meeting
 
The Engagement Engine: Strategies for Building a High-Performance Culture
The Engagement Engine: Strategies for Building a High-Performance CultureThe Engagement Engine: Strategies for Building a High-Performance Culture
The Engagement Engine: Strategies for Building a High-Performance Culture
 
Salary Survey 2024 For Employers to Hire Remotely From India
Salary Survey 2024 For Employers to Hire Remotely From IndiaSalary Survey 2024 For Employers to Hire Remotely From India
Salary Survey 2024 For Employers to Hire Remotely From India
 
Market Signals – Global Job Market Trends – March 2024 summarized!
Market Signals – Global Job Market Trends – March 2024 summarized!Market Signals – Global Job Market Trends – March 2024 summarized!
Market Signals – Global Job Market Trends – March 2024 summarized!
 
Webinar - Q2 2024: What’s New in MarketPay
Webinar - Q2 2024: What’s New in MarketPayWebinar - Q2 2024: What’s New in MarketPay
Webinar - Q2 2024: What’s New in MarketPay
 
The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...
The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...
The No-Nonsense Guide to Choosing the Right Human Resources Management Softwa...
 

How to Get a Job in Content Marketing