15. Apple iPad
• Hide complexity
from user
• User interface … pick
it up and use it
16. “ I wouldn’t give a fig for
simplicity on this side of
complexity, but I would give my
life for simplicity on other side
of complexity”
- Oliver Wendell Holmes, Jr
17. “Perfection is achieved
NOT when there is
nothing left to add, but
when there is nothing
left to take away”
- Antoine de Saint Exupery
18. Balance between
being of nature
Shizen
(naturalness) yet distinct
from it
19. Before taking
action, look for
naturally
occurring
patterns and
rhythms, and
construct your
ideas to fit them
20. • The busier a street,
the safer it becomes
• Mixed use means
must slow down, use
intelligence
36. Re-energize your
creativity by
taking regular
‘timeouts’ every
90 minutes
37. • Tony Schwartz use of
‘pulse’ method in his
writing
• First book took 12
months, 10 hours
day
• Second book, using 3
90 minute segments
per day, took less
than 6 months
38. “Best new
year’s
resolution? A
stop doing
list”
-Jim Collins
39. • Ingenuity in craft
• Pursuit of
perfection
• Rhythm of fit
40. • Companies don’t
innovate, people do
• Simple question … is
there a better way?
• No challenge, no
creativity
• Whatever your work,
make it your art
41. • Ingenuity is starting
point, perfection the
vector
• Focus on chasing, not
achieving perfection
• No best, only better
• Discipline of big leap
through small steps
42. • System thinking …
understand context,
cause and effect
• Find and fit rhythm
of change
happening around
us, in larger context
45. About Dr. Schoultz
Dr. Schoultz has thirty five years of business development,
marketing, technology, and business operations
experience.
He served as VP / President of Distribution Technologies, a
company he helped to found and grow to a 700 M + / year
market leader.
Dr. Schoultz Ph. D. is from the University of Virginia.