2. What is an Exchange?
To see the full video visit http://bit.ly/1kF8fg2
ADVERTISER/
AGENCY
AD
EXCHANGE
ATD DSP SSP
PUBLISHER
AD NETWORK
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3. hbx is a managed service that allows our clients to buy online
ad inventory in real time!
Using some of the most powerful real time buying systems available
hbx gives you access to a world of inventory and you can buy by the
millions or one user at a time. RTB (Real Time Bidding) based
buying means you only pay for the audience you want to speak to.
It’s the most scalable and efficient way to buy media ever created
and when you add in the power of data we are talking about
unprecedented advertising effectiveness. Whether you want reach
and video, leads and mobile, display and clicks, we do it all.
5. TARGETING AVAILABLE
Browser
Video, Paid Social, Mobile, Display
OS
Day parting/
Time targetingGeo targeting
Frequency
targeting
Site/App/
Channel Language
1st Party
Data/Cookie
Context/
Vertical
Connections
type
Age Gender
9. TRANSPARENCY
From site lists to audience
delivery, always know
everything there is to know
about your video ad
campaigns
PERFORMANCE
Open-book optimisation
makes us accountable to
delivering only the
inventory that impact your
brand goals
TRUST
Media Solutions built on
real and visible technology
platform – discard the
black box ad networks
10. Ad networks
Buy in bulk in advanceInventory
Can’t show site-level
delivery or performance
Transparency
Optimisation
Within the confines of
what they own and must
sell
THE ACCOUNTABLE
VIDEO ADVERTISING SOLUTION
Choose impressions in
real-time
Show site-level delivery
and performance
Sites can be turned on/off
dynamically in real time
Real Time vs Legacy Ad
Network approach
12. 15s/30s Pre-Roll
South Africa: 800 000 impressions per day
Nigeria: 100 000 impressions per day
Kenya: 30 000 impressions per day
Click to/Rollover to/Auto:Play
South Africa: 5 million impressions per day
Nigeria: 500 000 impressions per day
Kenya: 180 000 impressions per day
See how much inventory is actually available
Transparency into where ads really ran & video
player sizes
PREMIUM MADE CREDIBLE
13. Always know your Brand Equity is safe
PREVENT YOUR ADS FROM RUNNING ALONGSIDE OBJECTIONABLE CONTENT WITH
MULTIPLE LAYERS OF PROTECTION
Sites are manually
screened and
categorised according
to quality
SITE
LEVEL
SAFETY
1
Page-level scanning
prevents ads running
alongside
objectionable content
SITE
LEVEL
SAFETY
2
Detects small, in-
banner players and
prevents fake pre-roll
from running
SITE
LEVEL
SAFETY
3
15. The ‘Fast 4’ Facts
REAL TECHNOLOGY
Highly sophisticated video advertising software built for branding
1
FULL CONTROL
Every campaign parameter, optimisation tactic, metric and rand spent is in your control
2
TRUE TRANSPARENCY
You know everything about your campaign at all times. Period.
3
MULTI-SCREEN VIDEO
Desktop, Mobile, Tablet and Connect TV Inventory for Cross-Screen Engagement
4
16. For more info on rates contact:
HAJIRAH DAWRAY
+27 72 662 9300 +27 21 001 2400
hajirah.dawray@habarimedia.com
