Demonstrating Value to the Choosiest of Members

Editor's Notes

1. 9-9:01 a.m. Attendee welcome
2. 9:01-9:03 a.m. FIRST – Introduce ourselves NEXT – Tell “our story” meeting one another at ISAE
3. 9:03-9:07 a.m. Allow 2.5 minutes (150 seconds) for this activity. At the end of this activity: Ask two participants to introduce themselves and share why they decided to come to this session. Ask participants to return to their seats.
4. 9:07-9:08 a.m. Review participant handouts
5. 9:08-9:10 a.m.
6. 9:10-9:14 a.m. Elevate the quality and sophistication of our education programs Increase engagement before, during and after our training sessions and conferences Earn consumer loyalty by building the reputation of our signature events Create experiences that support both repeat and first-time attendance Improve our bottom lines, including the purchase of other products/services
7. 9:14-9:16 a.m.
8. 9:16-9:18 a.m.
9. 9:18-9:20 a.m.
10. 9:20-9:22 a.m.
11. 9:22-9:24 a.m. Online Reputation Management Surveys – comments review TRACK ACTIONS: VISITS, ceus, Track interactions: connections, games, notes, downloads
12. 9:24-9:27 a.m. Mission Ohio ACEP Board Review Materials and Events Goals Ask Measure Change Physicians – preparing for this exam, every 10 yrs…Education is top goal. OHIO. In US and outside. Canada / Middle East…Good educational resource. Study materials. Acquired the book from Carol Rivers in 2010. cont. it as need…young specialty late 1970s….more resources from emergency physicians…update the content… Attending phys. Getting 50 hrs ceu …test booklet…take the test and evaluation…required …collect responses Last edition wanted more images….-- Image gallery, color images vs. black and white… Evaluation…to get CME 1500 to 2000 books resident or CME. Extend engagement – notes, highlights, tests, color images, Measure engagement – Respond to user feedback – more images & color images in the book Unique value-proposition for OHACEP….Docs from around the world use the study aid Compare book to tablet
13. 9:27-9:29 a.m. Screenshots / Measurements examples HTML5 – enduring mobile technology OHACEP Goal: Extends Engagement beyond events, training, book etc. How do you measure goals today: Cross marketing of events Meets mission Book sales Revenue Faculty Leadership – authorship and enhance academia Frequency & number of devices…. Quick resource. Or study…
14. 9:29-9:30 a.m. COMPLETELY CHANGED THE MEASUREMENT / FEEDBACK LOOK Measures based on actions not survey participation
15. 9:30-9:31 a.m. Pew Smartphone owners in 2014 Comscore – subscribers
16. 9:31-9:32 a.m.
17. 9:32-9:33 a.m. http://www.statista.com/statistics/263794/number-of-downloads-from-the-apple-app-store/ http://www.statisticbrain.com/mobile-phone-app-store-statistics/ Productivity Apps market to double by 2016 to reach $58bil
18. 9:33-9:37 a.m. From our survey, pick questions… Many associations already have an app or plans for an app this year based on our survey of association executives. Midwest survey of 80+ associations
19. 9:37-9:44 a.m. USE Reflector to share app experience OSAE BLE – engagement / resources Resource Center -- ask questions in chat Personal Goals Pub Crawl Goal Tracking with Points & Badges CEU ENGAGE B4, during and after Polls, evaluate, fav., etc.
20. 9:37-9:44 a.m. USE Reflector to share app experience OSAE BLE – engagement / resources Resource Center -- ask questions in chat Personal Goals Pub Crawl Goal Tracking with Points & Badges CEU ENGAGE B4, during and after Polls, evaluate, fav., etc.
21. 9:44-9:46 a.m. The purpose of the Return on Learning mobile application (#ROLapp) is to quantify the value of organization meetings and events, and to then convert these outcomes into year-round membership lifecycle benefits. More specifically, macro-level goals include: Put an end to the “Firefighter Syndrome,” a destructive cycle that impedes strategic, innovative and collaborative thinking and erodes morale, productivity and business outcomes. Develop enduring mobile technology and best practices association staff can rely on to more deliberately launch and sunset products, services and programs. Promote member engagement and success via a strategy of mass customization and supported goal setting. Leverage real-time data to aid industry partners in creating and effectively marketing valued product lines. For associations, micro-level objectives include: Crowdsource high-demand industry subjects worthy of resource deployment. Illuminate professional goals and objectives critical to association members. Connect association members with personalized resources to support goal attainment. Establish a robust resource forum curated by an engaged community of members. Evaluate the continued effectiveness of the association’s resource pool. Increase efficiencies baked into the organization’s process and procedure. Generate measurable “Return on Learning” (ROL) data for signature programs.
22. 9:46-9:48 a.m. Short-term value may include: contacts, ideas, goals and objectives. Long-term value may include: strategy, tactics, products, services and profit.
23. 9:48-9:49 a.m.
24. 9:49-9:51 a.m.
25. 9:51-9:53 a.m.
26. 9:53-9:56 a.m. Allow participants a few minutes to begin filling in the table quietly by themselves. Debrief the strategic planning activity; ask for two volunteers to share just one of their action items.
27. 9:56-9:57 a.m. I will attach all resources / ppt as well as resource links to the app
28. 9:57-9:58 a.m. [Session ends at 10 a.m.] Thank you!