GFWC Communication and PR Workshop. Facebook for your clubs august 2014

Editor's Notes

1. To find the HELP section, go to the upper right hand corner of your Facebook Page, and Click on the little arrow. A drop down menu will appear. Help is near the bottom. The information on this page is always changing. Don’t hesitate to look here for information. Or if all else fails, Google your question.
2. To stop seeing someone’s posts in your “feed”, hover your cursor over their name. A drop down box will appear. You have the option to “Unfriend” (they will NOT get notification if you do this) OR just click the “Following” tab. It will then chsangge to just “Follow” this persons posts will no longer show up in your feed.
3. The average “lifespan” of a post is 2-3 hours. The more people comment, like and share, the longer it stays alive. That’s why a picture or post from days earlier may reappear in your feed. Someone new has liked it or commented on it and brought it back into the rotation.
4. Not all of your members are on Facebook. That’s really okay. The next slide shows the impact of Facebook with non users.
5. During the 2013 GFWC International Convention, GFWC Past International President Juanita Bryant celebrated her 85th Birthday. This picture was posted, and received over 800 views and over 20 comments. Juanita looked at them on an iPad and asked for a print out of the comments so she could send thank you notes (which we did). After the response of this post, North Carolina shamelessly posts pictures of our Juanita on Throw back Thursday’s as often as possible, and tags as many of our Past Presidents and family members as possible. That is the power of social media and the power of our organization.
6. Click on Company or Organization and a drop down will appear.
7. Scroll down to find Non-Profit Organization and Click
8. Put your clubs name in the slot and get started. Note: You do need to know YOUR personal Facebook Password to move forward.
9. Fill in the information. Web site, twitter page. It will also ask if you want to place ads. SKIP the ads section, unless you want to pay to have your group advertised. You can always edit or add information here.
10. You will be asked to add a profile picture and a cover picture. You do this the same way you add them to your personal page. Also note (arrows) It tells me that I am commenting on this pages as “GFWC Legacy Woman’s Club”. Next you will click on the SETTINGS (yellow Arrow)
11. Under settings are quite a few options that you can adjust. But first we will look at PAGE ROLES (Red arrow). Again, any of these can be edited at any time. It’s just remembering where they are. Each time Facebook updates they sometimes alter how you get to settings.
12. You can add “officers” or roles to your page. Each has different capabilities, and anyone you add must already be a Facebook User. I have added Melanie, and changed her role to “Administrator”. In doing this we will both have the same ability to edit, post or remove posts. Click SAVE and go back to your new page.
13. When you hit the “SHARE” button (red arrow), you will see this pop up with a few options. You can share it on your personal page Or on a Page you Manage.
14. Pictures usually get more response than just a post, but either can be effective.
15. Because you are the administrator of your groups Facebook Page, you can see all of the statistics of your page. You can see how many likes you have, how many people your post has been exposed to, and if you click on the “insights” tab, it will give you all kinds of information. It will tell you the number of times a post was viewed, as well as when your page has the most traffic. Are your members on Facebook in the morning? During the day or late at night. Knowing this helps you know what to post and when to post it.
16. There are graphs and charts which give you more information than you may ever want or need. But, by looking over this data you can learn when best to schedule posts on your page. It will also tell you when your post have the most interaction, helping you decide on what time of day or evening to post. Valuable information is under the insights tab.
17. For those wonder what can I post and what pictures are okay to use. Here is a sharable chart from Lifehacker. lifehacker.com/follow-this-chart-to-know-if-you-can-use-an-image-from-1615584870
18. The difference between a personal page and a club or group page, is that you can schedule posts in advance. Again notice the top says that this is being posted as “Woman’s League of Mount Airy”. Write your post then instead of pressing “POST”, you will press the clock symbol. Once you do that a calendar with appear for your date, and you may add a time. Notice that it is Eastern Daylight time on this computer. After you have entered the date and time. Press SCHEDULE. (There is a clock symbol on personal pages, but it is to post the year)
19. You will get notification telling you your post has been posted. You can also add pictures to scheduled post.