La Liga & Premier League Spending Analysis

Barcelona/Manchester
September 8th 2014

SOCCEREX TRANSFER REVIEW 2015
2
1. Technical sheet
2. Summer transfers window 2014/15
3. Squads review La Liga
4. FC Barcelona & Real Madrid face to face
5. Conclusions
6. Annexes

ABOUT SOCCEREX TRANSFER REVIEW
MISSION
CONTENT
Soccerex Transfer Review by Prime Time Sport provides
since 2009 (originally established as Football Transfer
Review) relevant data and insightful and independent
analysis on the variables that influence squad designs and
player transfers at main European Clubs
• 2 releases published every year, related to Summer and Winter
transfer windows
• The objective is to combine the available data in a way that helps to
come-up with insightful analysis, rather than the publication of the
information itself
• Addressed to both football industry professionals and those that
follow it with special interest
3

TECHNICAL SHEET
SPECIFICATIONS
TEAM
• Data included refer to main division of English Premier League, Spanish La Liga,
Italian Serie A, German Bundesliga and French Ligue 1
• Transfer figures include guaranteed amounts only
• It includes player transfers that took place until September 1nd 2014
• Player loans with purchase obligation are accounted as a transfer at the time of
effective player exit
• Transfer figures are gross of agent fees or revenue share with other stakeholders
• It is considered that teams where players are landing have paid for transfer fees,
regardless of the participation of other investors
• Loan fees not included unless really relevant (ie Falcao to Manchester United)
• Neymar transfer has been updated to 65 mio€ (added 8mio€ described as first
option on other Santos players)
• Squads review includes only players registered as first team members
• Sign-up means new player arrivals (not total number of registered players) and
Exit means players leaving a team (either on loan or on contract expiration)
• Director: Esteve Calzada
• Head of content: Bruno Batlle
• Coordinator: Aleix Piqué
• Analyst: Jordi Ratera
4

5
1. Technical sheet
5. Conclusions
6. Annexes

1. Background
2. European football
3. La Liga
6

BACKGROUND
 UEFA’s Financial Fair Play completed first 3 year analysis cycle and resulted in sanctions to a
number of teams. PSG and Manchester City reached an agreement with UEFA and accepted a
series of penalties
 Some leagues have implemented additional and even more strict financial control on the teams. At
Spanish La Liga, for example, all sides have to submit and get approved their expenses budget and
all player deals
 This summer transfer window has been significantly influenced by the squad renovation of 2
European giants: Manchester United and FC Barcelona
 In addition to sporting needs, FC Barcelona had to anticipate new player signings as a result of
FIFA ban for the next 3 transfer windows
 Second year of lucrative TV contracts at English Premier League which increased purchasing
capacity of its sides by more than 50% vs previous 3 year cycle
 Debate in place on role and regulation of investment funds and 3rd party player rights ownership
(forbidden in certain high profile leagues such as English Premier League)
 Great Britain pound increased its value vs Euro in 8% compared to last year’s summer transfer
window
7

1. Background
3. La Liga
8

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES
Mio€
+3,5%
Combined investment of top 5 European Leagues at summer transfer
window reached 2,2bio€, in line with record high levels of last
year and as a result of diverse trends in different countries
9
1,838
1,321
1,723
1,544
2,162 2,238
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES
Mio€
2010/11 2011/12 2012/13 2013/14 2014/15
10
435
262
327
157 140
553
360
465
151
194
617
128
335
238 226
731
396 402
258
375
1028
500
302 274
134
Premier League has become the driving force of European football by surpassing 1bio€ in players
spending, +41% vs last year and record high ever. La Liga is back to top 2 with 500mio€ spent.
Also Bundesliga reached record high figures. Financial Fair Play and difficulty to generate income
severely hits Serie A and Ligue 1
+41%
+26%
-25% +6%
-64%

% OF TOTAL INVESTMENT BY TOP 4 IN EACH LEAGUE
11
88.5%
76.2%
58.0%
53.3%
45.0%
Mio€
FC Barcelona
Real Madrid
At.Madrid
Valencia
AS Roma
Juventus
Torino
Udinese
B. Dormund
B. Munich
B.Leverkusen
Hamburgo
Investment was led by teams with high revenue generation potential and significant income from selling
the best players. 7 European teams invested more than 100mio€ and accounted for 42% of total
investment in Europe. La Liga stays as most monopolized European league with 4 teams accounting for
88,5% of total investment
PSG
AS Mónaco
O.Marsella
Stade Rennais
M.United
Liverpool
Chelsea
Arsenal

PLAYER SALES-TOP 5 EUROPEAN LEAGUES
12
187
+215%
287
269
-34%
176
-3% -4%
141
336
290
438
152
128
299
183
365
164
135
261
+7%
480
410
228
200
563
512
272
221
192
2010/11 2010/12 2012/Mio€ 13 2013/14 2014/15
Premier League lead the sales ranking for the first time cashing-in more than half
bio€ (563), its highest level ever and doubling last year’s. La Liga confirms its selling
profile and also reaches record amount (512mio€)

NET SPENDING-TOP 5 EUROPEAN LEAGUES
2010/11 2011/12 2012/13 2013/14 2014/15
13
248
16
58
-24 -36
217
23 27
70
42
318
103
-30
-55
62
470
58
-8
-84
147
465
82
30
-12
-87
Mio€
Premier League dominance becomes even stronger when deducting income from player sales,
with a net investment of still 462mio€, more than 6 times than runners-up Bundesliga (82mio€). La
Liga had negative investment for 3rd consecutive season and Ligue1 became again a selling league

# OF PLAYER SIGNINGS-TOP 5 EUROPEAN LEAGUES
Nº. of players
245
120
143
120
92
79
68 29
15
29
Loans
Signings
324
188
172
121
135
940 players were signed at summer transfer window, with Italian Serie A
showing again the highest number. Loan format continued to gain popularity
14

# OF PLAYER EXITS-TOP 5 EUROPEAN LEAGUES
Nº. of players
258
207
136 139 123
385
117
70 40 49
Loans
Signings
643
324
206
179 172
# of exits confirms Serie A as the league with highest players circulation.
Premier League reaches highest number ever of players on loan
15

NET # SIGNINGS VS EXITS-TOP 5 EUROPEAN LEAGUES
16
Nº.of players
-285
-75
-94
-54
-38
-250
-115
-54 -56 -59
-247
-113
-56 -54 -55
-242
-115
-66
-50 -48
-319
-152
-58
-18
-37
2010/11 2011/12 2012/13 2013/14 2014/15
For the 5th consecutive season all leagues experimented a net players reduction
as teams continue to optimize squad wages costs

Mio€
196
TOP 10 SPENDING RANKING
157 149
120
105 104 102
73 66 60
M.United FC Barcelona Liverpool R.Madrid At.Madrid Chelsea Arsenal Southampton M.City Valencia
Manchester United spent more than ever (196mio€) to top European ranking on determination to
improve pitch performance. FC Barcelona, Liverpool, Atlético, Chelsea and Arsenal also reached a
spending record high in their history. 7 of top 10 spending sides sold players for 60mio€ or more
17

TOP 10 SPENDING RANKING 2013/14
18
183
166
122
111 107
87 78
67 67 66
Mio€
R.Madrid AS Monaco Tottenham PSG M.City Napoli Chelsea D.Moscow Shakhtar D. AS Roma

TOP EUROPEAN TEAMS SPENDING RANKING
19
65
33 30
100
43
64 70
147
52
2012/13 2013/14 2014/15
24
43
34
65
183
78
45
107
62
111
32 26 29
196
157
120
104 102
66
50 50
34
12 10
Mio€
ManU led the spending ranking after 2 years of quiet activity.
FC Barcelona gets back to the top after major squad renovation.
PSG not in the top positions for the first time since sold to Qatari Royal family

265
196
183 177
158 157 150 147 146 145
09/10 14/15 13/14 01/02 03/04 14/15 04/05 12/13 01/02 10/11
Mio€
EUROPEAN ELITE HISTORICAL SPENDING RANKING
ManU investment becomes second largest in football history.
2 of top 10 highest investments ever took place this summer
20
*Winter window transfers not included

TOP 5 SPENDING CLUBS IN EACH LEAGUE
21
Manchester United 196,0
Liverpool 149,4
Chelsea 103,7
Arsenal 101,7
Southampton 73,2
FC Barcelona 157,3
Real Madrid 120,0
At.Madrid 105,1
Valencia CF 60,0
Sevilla FC 21,0
AS Roma 49,8
Juventus 34,3
Torino 26,0
Udinese 25,7
Hellas Verona 22,4
Borussia Dormund 54,1
Bayern Munich 50,1
Bayern Leverkusen 28,1
Hamburgo 26,5
Hoffenheim 19,2
PSG 49,5
AS Mónaco 24,0
O.Marsella 20,5
Stade Rennais 8,2
Lorient 5,0
Mio€

ACCUMULATED 6 YEAR SPENDING OF TOP TEAMS
22
731
615
500
435 420 406
308 288 277
207
153
Mio€
Real Madrid continues to be the team with highest accumulated investment during
last 6 years. FC Barcelona (500mio€) joins top 3 after major squad renovation

TOP 10 TEAMS IN PLAYER SALES INCOME
23
Mio€
Southampton was the shocking European leader in player sales income with 120mio€, 3rd highest in
football history. Financial Fair Play forces top teams to sell high profile players and thus teams like Real
Madrid (113mio€), Chelsea (94), Liverpool (92), FC Barcelona (79) & Atlético (77) and Manchester City
(62) all achieved historical record high income from player sales
120 113
97 94 92
80 79 77 73
62
Southampton R.Madrid AS Monaco Chelsea Liverpool Porto FC Barcelona At. Madrid Benfica M.City

TOP 10 TEAMS IN PLAYER SALES INCOME 2013/14
24
Mio€
140
128
105 104
82 78 74 71 68
45
Anzhi Tottenham Roma R.Madrid Sevilla At.Madrid Porto Napoli Shakhtar D. Lille

TOP EUROPEAN TEAMS PLAYER SALES RANKING
2012/13 2013/14 2014/15
25
39
10
0
24
0
11
69
17
56
35
3
104
3
28
9
41
0
16
37
12
7
29
113
94
79
62
49
39
29
22
16
6 2
Mio€
Real Madrid repeated as the team with highest income from player sales
among the top ones. Chelsea and FC Barcelona complete the top 3

136
113
104 103 100
94 89 84 84 79
01/02 14/15 13/14 09/10 02/03 14/15 09/10 09/10 06/07 14/15
Mio€
EUROPEAN ELITE HISTORICAL SALES RANKING
For second year R.Madrid leads the players sales ranking reaching the 2nd position.
Chelsea and FC Barcelona sales this summer allow them a position in the Top-10 ever
26

TOP EUROPEAN TEAMS PLAYER SALES RANKING
27
Southampton 119,5
Chelsea 94,1
Liverpool 91,7
Manchester City 62,2
Manchester United 39,2
Real Madrid 112,5
FC Barcelona 79,4
Atlético Madrid 77,0
Sevilla FC 50,6
Valencia CF 47,3
Torino 35,6
AS Roma 28,9
Milan 28,5
Hellas Verona 26,7
Juventus 22,3
Bayern Munich 49,4
Hamburgo 24,2
Freiburg 18,6
Bayern Leverkusen 18,1
Herta Berlin 18,0
AS Mónaco 89,5
Stade Rennais 20,5
O.Marsella 16,5
Montpellier 15,9
Lille 14,4
Mio€

ACCUMULATED 6 YEAR PLAYER SALES OF TOP TEAMS
28
373
229 222 218
209
181 176
152
138
130
39
Mio€
Real Madrid gets reconfirmed as the most active team in the market,
toping 6 year both accumulated investment and player sales

TOP EUROPEAN TEAMS NET INVESTMENT RANKING
29
54
-13
33
144
36
90
-9
8
40
70
-45
34 33 37
82
-5
75 79
22
98
21 10
157
86 78
48
12 10 7 4 4 1
-17
2012/13 2013/14 2014/15
Mio€
Manchester United also tops European ranking of net investment (157mio€ after
deducting income from sales), followed by Arsenal (86) and FC Barcelona (78).
Italian teams continue to lose investment power

ACCUMULATED 6 YEAR NET INVESTMENT OF TOP TEAMS
30
439
381 358
283 278
225
170 170 147
-11
-76
Mio€

Players
EUROPEAN CLUBS RANKING IN # OF SIGNINGS
35
25 25 24
20 19 18 18 17 17
Parma Hellas
Verona
Chievo
Verona
Cesena Rayo Juventus Udinese Torino Genoa Empoli
Italian clubs remain most active sides in terms of players circulation (number
31
of player arrivals and exits)

Players
115
42 41 40 38 34 33 33 32 30
Parma Inter Juventus Chievo
Verona
Atalanta AC Milan Udinese Sampdoria Hellas
Verona
Napoli
EUROPEAN CLUB RANKING IN # OF EXITS
32

81 80
75
50
43
40 38 38 36 35
L.Suárez James Di María D.Luiz A.Sánchez Mangala D.Costa Shaw A.Herrera Lukaku
Mio€
TOP 10 MOST EXPENSIVE PLAYERS 2014/15
Luis Suárez signing by FC Barcelona for 81mio€ was the most expensive of the summer, followed by
James (80) and Di Maria (75). Di Maria signing for ManU established a new Premier League record.
All most expensive moves involved La Liga or Premier League clubs either selling or buying
33

34
101
65 65
60
45 45
40 39 38 37
Bale Neymar Cavani Falcao Özil James Fernandinho Illarramendi Willian Higuaín
Götze
Mio€

TOP 5 MOST EXPENSIVE PLAYERS IN EACH LEAGUE
35
Di María 75
Alexis Sánchez 43
Mangala 40
Diego Costa 38
Shaw 38
Luis Suárez 81
James 80
Kroos 30
Griezmann 30
Negredo 29
Iturbe 22
Morata 20
Iturbe 15
Manolas 13
Stefan de Vrij 9
Benatia 26
Immobile 19
Calhanoglu 15
X.Alonso/Ginter/Bernat 10
Adrián Ramos 9
David Luiz 50
Abdennour 13
Bakayoko 8
Batshuayi 6
Alessandrini/Dória 5
Mio€

RANKING MOST EXPENSIVE TRANSFERS EVER
36
Mio€
101
94
81 80 75 72 66 65 65 65
Bale C.Ronaldo L.Suárez James Di María Zidane Ibrahimovic Kaka Cavani Neymar
Half of the top 10 most expensive transfers ever have been made by Real Madrid
and 3 by FC Barcelona.
3 of the top 10 transfers took place this summer (L.Suárez, James and Di Maria)

1. Background
3. La Liga
37

TOTAL PLAYER ACQUISITION SPENDING- LA LIGA
+26%
38
270
470
262
360
128
396
500
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Mio€
La Liga BBVA spent 500mio€, up 26% vs previous summer. Reinvestment after
highest sales ever and major squad changes at FC Barcelona, Real Madrid,
Atlético (that joins the elite), among key reasons

PLAYER ACQUISITION SPENDING- LA LIGA
39
470
94
262
111
360
245
128
65
396
148
500
223
Total Liga Liga excl. FCB & RM
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
Mio€
Signings by FC Barcelona and Real Madrid account for 55% of La Liga total,
down from 62% in 2013/14. Atlético irruption (21% of total), the main reason

NEW PLAYERS SPENDING BY TEAM
40
33 30
1
23
13
4 6 3 3 1 6
65
183
33
14
34
16
3 6 5 1
15
3 1
157
120
105
60
21
12 12
4 3 2 1 1 1 1
2012/13
2013/14
2014/15
Mio€
FC Barcelona, Real Madrid, Atlético and also Valencia account for 88%
of La Liga investment. 5 teams did not spend any money and 12 spent 3mio€ or less
*Data not included for seasons in which team not at Liga BBVA

TOP 10 ON 6 YEAR ACCUMULATED INVESTMENT
117 80 69 31 31 23
Real Madrid FC Barcelona Atletico Valencia Sevilla Malaga Villarreal Athletic Getafe Granada
41
Mio€
731
500
241
163
Real Madrid tops the ranking of total La Liga players investment of the last 6
years. Real Madrid and FC Barcelona account for 58% of total investment

Mio€
L.Suárez and James signings joined top 10 of most expensive signings ever. 9 of top 10
signings in Spain were made by Real Madrid, FC Barcelona or Atlético de Madrid
42
81 80
30 30 29
20 18 18 16 16
L.Suárez James Kroos Griezmann Negredo Mathieu Mandzukic Rakitic Cerci Oblak

43
101
65
39
30
10 8 8 8 7 7
Bale Neymar Illarramendi Isco Guilavogui Beñat Pabón Gameiro Bacca Alderweireld
Baptistao
Mio€

TOTAL VALUE OF PLAYER SALES- LA LIGA
Mio€ +7%
44
245
286 290
183
480
512
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
La Liga reaches a record high income from players sales,
surpassing half bio€ and growing 7% to 512mio€

PLAYER SALES BY TEAM
Top teams forced to sell some of their best players to spend on new top players.
As a result, FC Barcelona, Real Madrid and Atlético hit record players income numbers.
Sevilla, Valencia and Real Sociedad sold again their marquee players.
45
39
18
30
1
40
2 4
29
1
104
28
78
82
42
39
4
6 6
37
12 13
1
8 7
113
79 77
51
47 45
36
21
10 8 7 6 5 3 3 2
2012/13
2013/14
2014/15
Mio€

TOP 10 ON 6 YEAR ACCUMULATED PLAYER SALES
Real Madrid also tops combined player sales ranking of the last 6 summers.
Mio€
FC Barcelona still out of player sales top 3 despite their record amount this summer.
46
Atlético and Valencia become usual suspects
375
300
262
225
173
101 84 76 74 69
Real Madrid At.Madrid Valencia FC Barcelona Sevilla Villarreal R.Sociedad At.Bilbao Málaga Getafe

PLAYERS TRADING ATLÉTICO 2004-2015
0.0 3.3 7.0
51.5
3.5 9.9
21.5
81.9
19.0
78.0
84.5
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Atlético de Madrid has sold players for 300mio€ during last 6 years, well ahead the
majority of top teams. Considering investment in new players (241mio€), it has participated
in transfer for more than half bio€ in the last 6 years
11.3
26.5
54.1
81.5
25.0
8.3
22.8
75.0
1.0
33.0
105.1
SIGNINGS
SALES
47
Mio€

PLAYERS TRADING ATLÉTICO SUMMER 2014
2.6
3
15 6
Velázquez
Moyà
Siqueira
Jiménez
Cerci
Oblak
Manduzkic
Asenjo
Adrián
Filipe Luis
Atlético pays 7,5mio€ for
50%. Rest shared with
investors
Atlético is pioneer and proactive in of players trading with support of 3rd party investors.
Mandzukic and Cerci where both bought 50/50 with other investors and net Diego Costa
income was 17mio€, as rest (21mio€) was recuperated on significant profit by investors
48
30
38
18
17
16
11
10.5
5
10
Signings Sales
Griezmann
Diego Costa
Loan fees for 6mio€:
Guilavogui 4
Toby 2
Manquillo 1
Shared at 50%
17mio€ net for club.
Rest (55%) to investors
Atlético pays 9mio€ for
50%. Rest shared with
investors
Roberto
105
Mio€
77

SALES ABROAD OF NATIONAL PLAYERS
49
57
47
17
74 79
115
139
166
2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Spanish players exports grew for 5th consecutive season (19% to 166mio€),
Mio€
the highest amount ever. La Liga sides have become “producers” of players for other leagues
*It includes sales from la Liga BBVA and Liga Adelante

TOTAL NET SPENDING- LA LIGA
50
€Mio
225
-24
70
-55
-84
-12
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
The highest ever sales at La Liga resulted in a negative net investment of 12mio€,
La Liga is confirmed as a “selling” type of league

NET PLAYERS SPENDING BY TEAM
51
€Mio
77.9
25.1
12.7
7.5
4.5
1.0 0.5 0.2 0.0 0.0
-3.0 -3.1 -3.3 -6.0 -6.0
-9.2
-16.7
-29.6
-33.2 -35.0
FC Barcelona clearly lead net investment ranking after its squad renovation.
12 of 20 teams could not reinvest their income from players sales

NET PLAYERS SPENDING BY TEAM 2013/14
52
€Mio
79.0
37.0
15.3
10.0
2.8 0.2 0.0
-0.9 -1.0 -3.0 -4.0 -6.1 -7.0
-11.7 -12.8
-27.3
-33.5 -36.0
-45.0
-48.0

# OF SIGNINGS- LA LIGA
155
53
Nº of players
95
53
34
188
58 48
31
28 36
37
58 68
37
58
63
39
72
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Loans
Signings
126
122
57
147
Signings 0€ 134
The number of new players was the highest of last 6 years.The percentage of
loans and signings at 0 cost increased vs last season (74% vs 63%)

# OF EXITS- LA LIGA
206 206
54
Nº of players
133 126
146 133
155
136
46 50
58
55
51
70
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Loans
Signings
176
204
179
188
The number of exits stays the same, the highest in recent years.
In average, every team released 10 players

NET # OF SIGNINGS VS EXITS- LA LIGA
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
55
Nº of players
-53 -54 -57 -54 -51
-18
Reduction of players in squad was down 65% to just 18, which confirms stabilization and
good results of La Liga’s and Spanish Government finances control regulations

# OF SIGNINGS BY TEAM- TOP 10
Rayo has conducted the biggest squad turnaround of la Liga by bringing 20 new players.
FC Barcelona, traditionally amongst the less active teams, signed 7 new players
On the other side, Athletic only signed one new player
56
Nº of players
12 12
6
4
2012/13
2013/14
2014/15
7
13 13
14
8 8
6
8
20
16
15 15
13
11 11
10 10
8
Rayo Eibar Granada Córdoba Sevilla Deportivo At. Madrid Almeria Valencia Villarreal

# OF SIGNINGS BY TEAM- BOTTOM 10
57
Nº of players
4
6
7
2
12
6
4
2012/13
2013/14
2014/15
2
3
8
5
13
7
1
9
5
3
5 5
8 8
7 7 7
6 6
5
4
1
Málaga Getafe Elche Espanyol FC Barcelona Levante Celta R. Sociedad Real Madrid Athletic

# OF SIGNINGS BY TEAM AND CATEGORY
58
1
2 2
8 8
4
3
1
2
7
Signings 0€
Loans
Signings
2 2 2
3
1
9
5
4
9
3
7
1
4
6
3
3 5
4
2
1
10
9
9
6 2
4
2
6 2
3
3
4 2
4 2
Nº of players

# OF EXITS BY TEAM- TOP 10
2012/13
2013/14
2014/15
Granada released the highest number of players (20) for 3rd consecutive year.
FC Barcelona , traditionally not that active, saw 14 players leaving the squad this summer
59
Nº of players
22
12
10
11
10
3
5
8
22
7
14
19
11
6
4
10
20
18
17
15
14 14
13
10 10
9
Granada Valencia Atletico Sevilla Rayo FC Barcelona Eibar R. Sociedad Córdoba Levante
Málaga released the lowest number (3)

# OF EXITS BY TEAM- BOTTOM 10
2012/13
2013/14
2014/15
60
Nº of players
9
10
9
10
5
12
9
11
10
8
7
11 11
7
11
9
8 8 8
7
6 6 6
5
3
Getafe At. Bilbao Elche R. Madrid Almeria Deportivo Espanyol Villarreal Celta Malaga

NETS # OF SIGNINGS VS EXITS
61
Nº. of players
6
5 5 5
3 3
2
1 1
-1 -1
-2
-3
-4
-5 -5
-6
-7 -7
-8
Valencia is the team with highest reduction of players in the squad.
11 out of 20 teams have now less players in the pay roll

62
1. Technical sheet
5. Conclusions
6. Annexes

% OF NON NATIONAL PLAYERS BY LEAGUE
63
63%
45%
50%
40%
38%
63%
47% 49%
39% 39%
64%
52%
49%
41%
37%
70%
54%
46% 45%
2010/11
2011/12
2012/13
2013/14
2014/15
40%
67%
53%
47% 45%
39%
Non-national players
La Liga is still the league that has the highest % of national players (61%), while
English Premier League sides continue to struggle to grab more national players

AVERAGE AGE OF PLAYERS IN SQUAD
64
Age
27,6 27,5
*Average age as of September 2014
27,2
26,7 26,5 26,5 26,4 26,4 26,3 26,3 26,3 26,2 26,0 25,8 25,7 25,7 25,5
25,1
24,7
23,7

HOME GROWN PLAYERS BY SQUAD
Athletic Bilbao clearly leads the ranking increasing the number of home grown players (17 last season),
FC Barcelona has decreased by 5 its home grown players in the squad
65
20
13
12
9 9
8
7
6 6
5
4 4 4 4 4
2 2
1 1
Players
* Players having participated in any youth teams of the club, including reserves (B teams)

AVERAGE STABILITY OF SQUAD- TOP 10
2011/12 2012/13 2013/14 2014/15
66
3.1
3.8
2.4
3.2
2.0
1.2 1.2 1.1
3.5
3.7
3.0
3.3
2.4
1.1
1.7
1.3
1.6
4.2 4.3
2.7 2.8
1.4 1.4
1.7
2.3
1.7
4.2
3.4
3.3 3.2
1.9 1.8
1.7 1.6 1.5 1.5
R.Sociedad FC Barcelona Real Madrid At.Bilbao Deportivo Villarreal At.Madrid Celta Espanyol Málaga
Real Sociedad is now the team with most consolidated squad. For the first time
in 4 years, FC Barcelona is not at the top as a result of squad renovation
Years*
* Average time of stay in the club

AVARAGE STABILITY OF SQUAD- BOTTOM 10
2011/12 2012/13 2013/14 2014/15
1.7
1.2
1.4
1.1
1.2
1.1 1.0
Cordoba and Rayo Vallecano -with 15 and 20 signings respectively-are
67
Years*
1.0
1.3
1.6
2.0
0.8
1.6
1.8
2.0
1.3
0.9
0.9 0.8
0.8
1.4
1.3
1.2
1.0
1.0 1.0 0.9 0.9 0.8
0.7
Levante Getafe Eibar Almería Valencia Elche Sevilla Granada Rayo Córdoba
* Average time of stay in the club
the teams with the newest squad

68
1. Technical sheet
5. Conclusions
6. Annexes

NEW PLAYERS INVESTMENT R. MADRID VS FC BARCELONA
69
265
112
183
78 73
55 60
30 33
65
120
157
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
Mio€
FC Barcelona spent more than ever (157mio€) to renovate squad on determination to
improve pitch results and ahead of FIFA ban for next 3 transfer windows.
Real Madrid invested heavily after winning Champions League and traded high profile players in & out

PLAYERS MOVEMENT
2013/14 2014/15 2013/14 2014/15
Revenues* (mio€) 530 N/A 604 N/A
Profit/Loss* (mio€) 41 N/A 39 N/A
Signings investment (mio€) 65 157 183 120
Player sales (mio€) 28 79 104 113
70
Net signings investment
(mio€)
37 78 79 7
# of signings 1 7 5 3
# of exits 7 14 8 8
Average cost per new player 65 22 37 40
Continuity players signed
last season
2/2 1/1 2/2 4/5
Most expensive signing
(mio€)
Neymar (65) L.Suárez (81) Bale (101) James (80)

PLAYERS MOVEMENT- ACCUMULATED 6 YEARS
2009/15 2009/15
Signings investment (mio€) 500 731
Player sales (mio€) 222 373
Net signings investment (mio€) 278 358
Most expensive signing (mio€) Luis Suárez (81) Bale (101)
Most important sale (mio€) A. Sánchez (43) Di María (75)
71
* Seasons 2009/10, 2010/11, 2011/12, 2012/13 , 2013/14 & 2014/15

SQUAD REVIEW
2014/15 2014/15
72
Nº players in First team 23 22
Average age 26,5 25,7
Average stability of squad
(Average time of stay in the
club)
3,4 3,3
% Foreign players 56% 59%
Nº Nationalities 9 10
Home grown players by squad 12 6
New home grown players by
squad 2 1
U21 Players 1 2

# OF SIGNINGS- FC BARCELONA
Eto’o
Deco
Giuly
Edmilson
Belletti
Larsson
Ezquerro
Zambrotta
Gudjohnsen
Henry
Milito
Abidal
D.Alves
Hleb
Cáceres
Keita
Henrique
Piqué
Ibrahimovic
Chygrynskiy
Keirrison
Villa
Mascherano
Cesc
Song
Douglas
Vermaelen
Bravo
Ter Stegen
Rakitic
Mathieu
2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 20010/11 2011/12 2012/13 2013/14 2014/15
73
Van
Bronckhorst
Van
Bommel
Thuram
Y.Touré
Pinto
Maxwell
Adriano
A.Sánchez
J.Alba
Neymar
Sylvinho
L.Suárez

HOMEGROWN PLAYER SALES FC BARCELONA 2004-2015
74
8,8
1,5
7,0
2,2
9,5
0,0 0,0
20,8
0,0
26,0
36,9
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Luis García
(8,75)
Sergio Garcia
(1,5)
Gabri (0) Motta (2)
G. dos Santos
(6)
Jorquera (0) V.Sánchez (0) Thiago (25) Cesc (33)
Santamaría
(0)
Ros (0) Damià (1)
ToniCalvo
(0,2)
Oleguer (3) O.Romeu(5) Fontàs (1)
J. dos Santos
(1,5)
Tortolero (0)
Fernando
Navarro (6)
Crosas (0,5) Jeffren (3.75) Bojan (1,8)
Bojan (12) Rodri (0,6)
V.Valdés (0)
Oier (0)
Cuenca (0)
Mio€

FC BARCELONA ACTIVITY AT A GLANCE
El FC Barcelona ha tenido el mercado más movido de su historia
 2º equipo con mayor inversión de Europa (157mio€). También es la
75
mayor inversion de su historia
 Mayor cifra de ventas de su historia (79mio€)
 Fichaje más caro: Luis Suárez (81mio€)
Venta más cara: Alexis (42,5mio€). A excepción del abono de la cláusula
por Luis Figo
 Mayor cifra por traspaso de canterano: Cesc (33mio€)
Mayor inversión por un portero: Ter Stegen (12mio€) y Bravo (12mio€)
Tras la remodelación de plantilla
Reduce el número de canteranos de 17 a 12
 Por primera vez en 4 años no tiene la plantilla más estable (pasa de 4,3
a 3,4 años de media)

REAL MADRID ACTIVITY AT A GLANCE
Mayor cifra de ventas de la historia de la Liga BBVA (113mio€).
76
También son las mayores ventas de su historia
Venta más cara de su historia: Di Maria (75mio€)
Mayor cifra por traspaso de canterano: Morata (20mio€)
Mayor inversión por un portero: Keylor Navas (10mio€)
 2º fichaje más caro de la temporada en Europa: James (80)

77
1. Technical sheet
4. Barça vs Real Madrid
5. Conclusions
6. Annexes

CONCLUSIONS STR 2015 (1 OF 5)
 El total de la inversión en fichajes de las 5 grandes ligas europeas alcanzó los 2,2bio€, en
línea con el récord de la temporada pasada, y como consecuencia de tendencias desiguales
en los distintos países
 La Premier League ha liderado la inversión superando el billón de Euros por primera vez, tras
crecer un 41% vs la temporada pasada y establecer un nuevo récord histórico. La Liga BBVA
vuelve a la 2ª posición tras alcanzar un gasto de 500mio€. Además, la Bundesliga supero su
anterior récord. El Financial Fair Play de la UEFA y la dificultad de generar nuevos ingresos
han golpeado a la inversión de la Serie A y la Ligue1
 La inversión fue liderada por equipos con gran potencial de generación de ingresos y que
consiguieron importantes ingresos vendiendo a sus mejores jugadores. 7 equipos europeos
han invertido más de 100mio€ y representan un 42% de la inversión en Europa. La Liga se
mantiene como la liga con mayor polarización, 4 equipos acumulan el 88% de la inversión
 La Premier League lidera el ranking de ventas por primera vez tras alcanzar una cifra
superior al medio billón de Euros (563mio€) doblando el importe del pasado año y
estableciendo un nuevo récord a nivel europeo. La Liga BBVA se confirma como una liga
vendedora y alcanza un nuevo récord de ingresos por ventas de jugadores (512mio€)
78

 La Premier League lidera también el ranking de inversión neta, una vez deducido el ingreso
por ventas, alcanzando la cifra de 465mio€. Esta cifra es 6 veces superior a la del segundo
en el ranking, la Bundesliga (82mio€). La Liga obtiene una inversión neta negativa (-12mio€)
por tercer año consecutivo y la Ligue 1 recupera su tradición vendedora
 Un total de 914 jugadores fueron adquiridos y 1524 traspasados por las 5 grandes ligas
europeas, resultando en un balance negativo por 5ª temporada consecutiva. El formato de
cesión sigue gozando de gran popularidad, especialmente en la Premier League, donde los
equipos cedieron 117 jugadores, la cifra más alta hasta el momento
 El Manchester United realizó la mayor inversión de su historia (196mio€, 2ª mayor de la
historia del fútbol), liderando el ranking europeo por el objetivo de mejorar sus resultados en
el terreno de juego. FC Barcelona, Liverpool, Atlético, Chelsea y Arsenal también han
establecido su propio récord de inversión. 7 de los 10 equipos con mayor inversión vendieron
jugadores por 60mio€ o más. Por primera vez desde la adquisición por parte de la familia real
Qatarí el PSG no se encuentra en las primeras posiciones del ranking de inversión.
 El Southampton es el sorprendente líder europeo en ingresos, al obtener 120mio€, la 3ª cifra
más alta en la historia del fútbol. El Financial Fair Play obliga a los principales equipos a
vender jugadores importantes, por lo que grandes equipos como el Real Madrid (113mio€),
Chelsea (94), Liverpool (92), FC Barcelona (79), Atlético (77) and Manchester City (62,2)
alcanzan su propio record histórico de ventas.
79

 El Real Madrid se mantiene como el protagonista indiscutible del mercado Europeo de
fichajes de los últimos 6 años, siendo el club con una mayor inversión acumulada (731mio€) y
un mayor ingreso agregado por venta de jugadores (373mio€). El Manchester City es el club
con mayor inversión neta (439mio€).
 Manchester United (157mio€), Arsenal (86) y FC Barcelona (78) son los equipos con una
mayor inversión neta (tras deducir las ventas de la inversión) en este mercado de verano. El
Real Madrid también tienen una inversión neta positiva de 7mio€.
 El fichaje de Luis Suárez (81mio€) es el más caro del verano y el 3º de la historia del fútbol.
Le siguen el fichaje de James por parte del Real Madrid (80), y el de Di Maria por el
Manchester United (75). El fichaje de Di Maria es también el más caro de la historia de la
Premier League. Los 3 fichajes se sitúan en el top 5 del ranking de los 10 fichajes más caros
de la historia del fútbol
 La Liga BBVA gasta 500mio€ en fichajes, un 26% más que la pasada temporada. Además de
los habituales FC Barcelona y Real Madrid, Atlético y Valencia (por proyecto nuevo
propietario) se unen a los grandes y entre los 4 monopolizaron el 88% de la inversión. La
mayor parte de la inversión se ha financiado con ventas de jugadores
80

 Hasta 5 equipos de la liga no realizaron ningún gasto en fichajes y 12 ficharon por valor igual
81
o inferior a 3mio€.
 La Liga BBVA ha vendido jugadores por valor de 512mio€ en esta ventana de verano, lo que
supone también la cantidad más alta de su historia. Todos los equipos, incluidos Real Madrid
y FC Barcelona, se ven obligados a vender a algunos de sus mejores jugadores para afrontar
nuevos fichajes y cumplir así con el control financiero de la LFP, aún más estricto que el
Financial Fair Play de la UEFA
 Real Madrid (113mio€), FC Barcelona (79mio€) y Atletico de Madrid (77mio€) también copan
el top 3 de la Liga de ventas de jugadores. Otros 4 equipos más también venden por encima
de 30mio€: Sevilla (51), Valencia (47), Real Sociedad (45), Athletic (36)
 La venta de jugadores españoles a ligas extranjeras ha crecido por 5º año consecutivo, hasta
166mio€, la cifra más alta de la historia, lo que confirma la fuga de talento español a otras
ligas. Asimismo, la inversión de la Liga en jugadores españoles se ha visto reducida a 22mio€
(vs 124mio€ la temporada pasada)

 La cifra más alta de ventas de la historia de la Liga (512mio€) se ha traducido en una
inversión neta negativa de 12mio€. Por tercer año consecutivo la liga es una liga “vendedora”,
ingresando más por ventas de lo que invierte en fichajes, por la necesidad de los equipos de
apretarse el cinturón y reducir su abultada deuda. 12 de los 20 equipos de La Liga han
vendido más de lo que han invertido en fichajes
 La Liga BBVA sigue siendo la que tiene el mayor % de jugadores nacionales en las plantillas
(61%). En el otro extremo se sitúa la Premier League, con tan solo un 33% de jugadores
nacidos en Inglaterra
 El Rayo es el club con mayor número de incorporaciones a su plantilla (20) . En el otro
extremo se encuentra el Athletic con una sola incorporación. El FC Barcelona, que llevaba 2
siendo el equipo con menos movimiento, incorpora 7 nuevos jugadores (por uno el verano
anteror)
 El Athletic es nuevamente el equipo con mayor número de canteranos en su plantilla (20),
seguido por la Real Sociedad (13). El equipo donostiarra es también el equipo con mayor
estabilidad de plantilla (4,2 años de media), desbancando al FC Barcelona
82

83
1. Technical sheet
5. Conclusions
6. Annexes

REVENUE TREND TOP EUROPEAN LEAGUES
Mio€
Big five leagues have experimented revenue growth for the 4th consecutive year, except Ligue1 in
2010/11. Revenue ranking remains unchanged and clearly led by Premier League, followed by
84
Bundesliga and La Liga.
2,326
1,575
1,501 1,494
1,048
2,479
1,664 1,622
1,532
1,072
2,500
1,746 1,718
1,553
1,040
2,917
1,872
1,765
1,570
1,136
2,946
2,800
1,859
1,682
1,297
2008/09 2009/10 2010/11 2011/12 2012/13
Source Deloitte Annual Review of Football Finance, June 2014

CLUB EUROPEAN RANKING BY REVENUES
366
290
327
102
245
263
203
2008/09
2009/10
2010/11
2011/12
2012/13
While we wait for all teams publishing their 2012/13 results, season 2011/12 saw the same teams in
top 6 positions in a ranking lead once again by Real Madrid followed by FC Barcelona
Mio€
401
Source: Deloitte Football Money League 2014 85
197
197
439
398
323
350
153
259
274
205
244 225
480
451
321
367
170
253 251
154
235
211
513
483
368
396
286
323
290
195
257
186
519
483
431 424
316
303
284
272
264
169
Real Madrid FCBarcelona B.Munich Man.United Man.City Chelsea Arsenal Juventus AC Milan Inter

6 YEAR ACCUMULATED INVESTMENT TOP 5 LEAGUES
3.850
2.231 2.092
1.314 1.308
Mio€
* Winter window transfers not included 86

AVERAGE VALUE TOP 10 EUROPEAN SIGNINGS LAST 6 YEARS
87
44
26
32
38
52 52
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Mio€
Average value of top 10 signings in 2014/15 is 52mio€, same
figure as last year record

77% 76%
70% 67%
63% 60% 59%
51% 49%
41% 41%
James Fernandinho Higuaín Cavani Özil Bale Gotze Neymar Willian Illarramendi Falcao
%Minutes
USAGE TOP 10 EUROPEAN SIGNINGS 2013/14
James was the most profitable signing last season (number of minutes)
88
followed by Fernandinho
*Winter window transfers not included. Calculated on domestic league minutes

SIGNINGS* OF NATIONAL PLAYERS AVERAGE COST
Mio€
Premier league La Liga
89
2.7
2.9
4.0
1.0
2.2
0.4
2012/13 2013/14 2014/15
EPL sides hunt of English talent resulted in average cost of home
born players climbing to 4mio€ (compared with La Liga’s 0,4)
*Loans not included

ARRIVALS & EXITS LA LIGA 2014/2015
90
Team Arrivals €Mio Exits €Mio
Ter Stegen
Rakitic
Bravo
Luis Suárez
Mathieu
Vermaelen
Douglas
Total
12
18
12
81
20
10
4
-157
Victor Valdés
Cesc
J.Dos Santos
Cuenca
Alexis Sánchez
Oier
Tello
Keirrison
Krkic
Pinto
Afellay
Deulofeu
Song
Rodri
Total
0
33
1,5
0
42,5
0
Loan
0
1,8
0
Loan
Loan
Loan
0,6
79,4
James
Kroos
Keylor Navas
Chicharito
Total
80
30
10
Loan
-120
Sahin
Cheryshev
Morata
Casemiro
J.Fernández
Diego López
Di María
Xabi Alonso
Total
7
Loan
20
Loan
0,5
0
75
10
112,5
Moyà
Siqueira
Mandzukic
Oblak
Griezman
Jiménez
Ansaldi
Gámez
Moreira
Velázquez
Cerci
Total
3
10
18
16
30
10,5
Loan
0
0
2,6
15
-105,1
Insúa
Villa
Roberto
Asenjo
Óliver Torres
Diego Costa
R.Pérez
Aranzubia
Diego
Adrián
Filipe Luis
Thomas
Baptistao
Manquillo
Guilavogui
Velázquez
Alderweireld
Total
Loan
0
6
5
Loan
38
Loan
0
0
11
17
Loan
Loan
Loan
Loan
Loan
Loan
77
Borja Viguera
Total
1
-1
Ander Herrera
R. Fernández
Iñigo Pérez
Ramalho
Unai
Ekiza
Iker
Iñigo
Total
36
0
0
Loan
Loan
0
Loan
Loan
36

91
Arribas
Denis Suárez
Aleix Vidal
Cariço
Nico Pareja
Barbosa
Iago Aspas
Krychowiak
Mbia
Deulofeu
Éver Banega
Trémoulians
Kolodziejczak
Total
0
Loan
3
1,8
2,5
0,2
Loan
5,5
0
Loan
2,5
2,5
3
-21
Guarente
Julián
Rakitic
Perotti
Hervás
Botía
Alberto Moreno
Manu del Moral
Varas
Fazio
Stevanovic
Jairo
Rabello
Rusescu
Babá
Total
0
0
18
0,4
Loan
2
18
Loan
0
10
0
2,2
Loan
Loan
Loan
50,6
Espinosa
Asenjo
Cheryshev
Rukavina
J. Dos Santos
Vietto
Víctor Ruíz
Alexis Pérez
Total
0
5
Loan
0
1,5
5,5
Loan
Loan
-12
Perbet
Iñiguez
De Guzmán
Pantic
J.Pereira
Aquino
Total
1,5
Loan
6
Loan
Loan
Loan
7,5
Finnbogason
Raúl Navas
Urkizu
Rulli
Granero
Total
8
0
0
Loan
4
-12
Bravo
Abaroa
Raúl Navas
Javi Ros
Urkizu
Griezman
Óscar Vega
Ifrán
Seferovic
Cadamuro
Total
12
0
Loan
0
Loan
30
0
Loan
3,2
Loan
45,2
De Paul
André Gomes
Rodrigo
Yoel
Mustafi
Orbán
Joao Cancelo
Zuculini
Filipe Augusto
Negredo
Total
4,8
15
Loan
Loan
8
3,5
Loan
Loan
Loan
28,7
-60
Keita
Senderos
Bernat
Fede
Rami
Pabón
Ricardo Costa
Mathieu
Míchel
Guaita
Cissokho
Víctor Ruíz
Éver Banega
Vinícius
Guardado
J. Viera
Hélder Postiga
Jonas
Total
0
0
10
Loan
4,3
6
0
20
Loan
0
2,5
Loan
2,5
Loan
Loan
2
0
0
47,3

92
Mauro
Quique
Dangda
Rubén
Julián
Ximo
Hemed
Wellington
Thomas
Thievy
Total
0
0
Loan
0
0
0
0
Loan
Loan
Loan
0
Rafita
Esteban
Tébar
Aleix Vidal
Oscar Díaz
Raúl García
Marcelo Silva
Total
0
0
0
3
0
0
0
3
Planas
Cabral
P. Hernández
Sergi Gómez
Larrivey
Radoja
Total
0
0
1,6
0
0
0,9
-2,5
Bustos
Jonathan Vila
Samuel
Yoel
Jota
Total
0
0
Loan
Loan
1,5
1,5
Arbilla
Salva Sevilla
Caicedo
Montañés
Álvaro
Lucas
Cañas
Total
0
0
0
1,1
1,1
Loan
0
-2,2
Tejera
Capdevila
C.Gómez
Thievy
D. López
C.Alfonso
Total
Loan
0
Loan
Loan
5,3
Loan
5,3
Canella
Cuenca
Lucas
José
Fariña
Cavaleiro
Mendujanin
Hélder Postiga
Juanfran
Sidnei
Diakité
Total
Loan
0
Loan
Loan
Loan
Loan
0
0
Loan
Loan
0
0
Arizmendi
Núñez
Marchena
L. Fernández
Rudy
Bastón
Total
0
0
0
Loan
0
Loan
0
Hinestroza
Yoda
Jonathan López
Míchel
Guaita
Velázquez
Naldo
Babá
Total
Loan
0
Loan
Loan
0
Loan
Loan
Loan
0
Marica
Moyà
Gavilán
Mosquera
Borja
Julio César
Míchel
Adrián
Rafa
Total
0
3
0
0
0
0
0
0
0
3

93
Álex Moreno
Insúa
Amaya
Boateng
Quini
Aguirre
Manucho
Jozabed
Morcillo
Pozuelo
Mojica
Ba
Licá
Kakuta
Baptistao
Pereira
Aquino
C.Álvarez
Toño
Fatau
Total
0
Loan
0
0
0
0
0
0
0
0
0,5
Loan
Loan
Loan
Loan
Loan
Loan
Loan
0
Loan
-0,5
Perera
Gálvez
Arbilla
Rubén
Rat
Adrián
Larrivey
José Carlos
Nery Castillo
Mojica
Sebas
Boateng
Aguirre
Galeano
Total
0
0
0
0
0
0
0
0
0
Loan
0
0
0
Loan
0
Víctor Pérez
Gavilán
Martins
Jesús
Mariño
Toño
Total
Loan
0
0
0,5
Loan
0,3
-0,8
Roger
Pallardó
Sergio
Pedro Rios
Nagore
Keylor Navas
Ángel
Javi
Nong
Total
Loan
0
0
0
0
10
0
Loan
0
10
Jaime
Javi Lara
Dani García
Raúl Navas
Ángel
Dani Nieto
Ekiza
Ozkoidi
Dídac Vilà
Abraham
Manu del Moral
Pivoccari
Boateng
Tejerina
Saúl Berjón
Lekic
Total
0
0
0
Loan
0
0,2
0
0
Loan
Loan
Loan
Loan
0
0
0
0
-0,2
D. Jiménez
Diego Rivas
Raúl Navas
Ibañez
Mainz
Urko Vera
Aitor Arregi
Asenjo
Ozkoidi
Kijera
Tejerina
Iriarte
Total
0
0
0
0
0
0
Loan
Loan
Loan
0
Loan
Loan
0
Boka
Luis Alberto
Ochoa
Rosales
Horta
Cousillas
Miguel Torres
Amrabat
Total
0
Loan
0
0
0,8
Loan
0
Loan
-0,8
Willy Caballero
Eliseu
Jesús Gámez
Anderson
Total
5,8
1
0
Loan
6,8

94
Sissoko
Babin
Foulquier
Larsson
J. Marqués
Wague
Carlos Pérez
Oier
Paredes
Josan
Rochina
Córdoba
Nounkeu
Martins
Eddy
Total
Loan
0
2,5
0
0
0
Loan
0
0
0
0
1,83
Loan
0
Loan
-4,33
Siqueira
Kitoko
Angulo
Allan
Zapata
Ferreiro
Toti
Jona
Paredes
Brahimi
Garrido
Wague
Josan
D. Benítez
Belkalem
Assulin
B. Gómez
Yebda
Buonanotte
Ortiz
Total
10
Loan
1,5
3
0
0
0
Loan
0
6,5
0
Loan
Loan
0
0
0
Loan
0
Loan
0
21
V. Rodríguez
A. González
Mosquera
Tyton
Jonathas
Pasalic
Roco
Total
0
0
0
Loan
Loan
Loan
Loan
0
Rivas
Fidel
Mantecón
Pelayo
I’Anson
C. Sánchez
Sapunaru
Flores
Toño
Total
0
Loan
0
Loan
Loan
6
0
0
0
6
Deivid
Havenaar
Fidel
F. Cartabia
L. Garai
J. Carlos
Ekeng
Matos
Rossi
Pantic
I.López
B. García
Crespo
Ghilas
F. Vico
Total
0
0
Loan
Loan
0
0
0
Loan
Loan
Loan
0
Loan
Loan
Loan
Loan
0
A. Rodríguez
Astrain
Bernardo
Cruz
Cabezas
Obiora
Pedro
Samu
R. Bravo
Nieto
Joselu
Juanlu
Total
Loan
0
Loan
Loan
Loan
0
0
Loan
0
0
0
0
0

HOMEGROWN PLAYERS BY TEAM
95
Club Canteranos
Masip, Piqué, Bartra, Alba, Montoya, Busquets, Iniesta, S.Roberto, Xavi, Rafinha, Pedro,
Messi
Casillas, Fernando, Nacho, Carvajal, Arbeloa, Jesé,
Saúl Ñíguez, Koke, Mario Suárez, Gabi
Gayà, Robert Ibañez, Carles Gil, Alcácer
Reyes
Zubikarai, I.Martínez, M.González, Ansotegi, C.Martínez, Zaldua, Estrada, Bergara,
Elustondo, R.Pardo, Zurutuza, Xabi Prieto, Aguirretxe
Iraizoz, Herrerin, Kepa, Laporte, San José, Gurpegi, Etxeita, Aurtenetxe, Iraola, Bustinaza,
Iturraspe, Morán, Beñat, Unai López, Aketxe, Ibai, Susaeta, Muniain, Aduritz, Guillermo
Fabri, Insúa, Laure, Seoane, Bergantiños, Juan Domínguez, Juan Carlos, Remeseiro
-
Kiko Casilla, G.Parreño, Pau López, R.Rodríguez, V.Álvarez, Clerc, J.López,

HOMEGROWN PLAYERS BY TEAM
96
Club Canteranos
Juan Carlos, Aitor Fernández, Jaume Costa, Gaspar, Bruno Soriano, Trigueros, Moisés,
Nahuel, Gerard Moreno
Recio, Portillo, Juanmi, Samu
Álex Pérez, Arroyo
S.Álvarez, Rubén Blanco, David Costas, Hugo Mallo, J.Castro, B.Oubiña, Álex López,
Madinda, Santi Mina
X.Irureta, Ander Capa
José Ángel, Anaba, Álvaro Giménez,Cristian Herrera
Hector Rodas, Juanfran, Camarasa, Iván López, Rubén, Morales
Amaya, Nacho Martínez, Lass Bangoura, Leo Baptistao
Fede Vico
Angel Trujillo, Fran Vélez, Zongo, Azeez, Edgar Méndez

PLAYERS SIGNINGS AT. MADRID 2004-2015
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
97
L. Franco (0) Kezman (9) Pernía (4)
D. Costa
(1,5)
Heitinga (10)
L. Cabrera
(1,5)
D. Costa (1) Miranda (0) Emre (0)
J. Giménez
(0,9)
Moyà (3)
P. Ibáñez (3)
M. Rodríguez
(5)
Zé Castro (0)
R. García
(13)
Ujfalusi (0) Juanito (0) F. Mérida (0) Sílvio (7)
C. Rodríguez
(0)
Demichelis (0) Siqueira (10)
P. Luccin (5) J. Valera (0) Seitaridis (6) Abbiati (loan)
Sinama-
Pongolle (10)
Asenjo (5,5)
M. Suárez
(1,8)
Gabi (3) Cata Díaz (1)
L. Baptistao
(7)
Mandzukic (18)
A. López (0) Galletti (2,5)
Kun Agüero
(21,7)
Forlán (21) Coupet (2)
Roberto
(1,25)
F. Luís (12) Adrián (0) D. Cisma (0) Villa (2,1) Oblak (16)
J. Velasco (0) Petrov (10) Costinha (6) L. García (4) Assunçao (3) Godín (8) R. Micael (5) Roberto (6) Griezmann (30)
Sosa (0) Mista (4)
C. Santana
(8)
Banega (loan)
Courtois
(loan)
Aranzubia (0)
R. Jiménez
(10,5)
Perea (3,3)
De las
Cuevas (0,4)
Simao (20) Falcao (47)
Alderweireld
(7)
Ansaldi (loan)
Colsa (0) Jurado (3) Reyes (12)
Pacheco
(loan)
Guilavogui
(10)
J. Gámez (0)
S. Ballesta
(loan)
Maniche (9) Motta (2) Pizzi (loan) Moreira (0)
Diego (loan)
E. Velázquez
(2,6)
A. Turan (13) Cerci (15)
11.3
26.5
54.1
81.5
25.0
8.3
22.8
75.0
1.0
33.0
105.1

PLAYERS EXITS AT. MADRID 2004-2015
0.0 3.3 7.0
51.5
3.5 9.9
21.5
81.9
19.0
78.0
84.5
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Lequi (0)
Pinola
(Loan 0,3)
Del Moral (0) Pinola (1,2) Jurado (Loan) Zé Castro (2) P. Ibáñez (0) Baldé (1) Perea (0) Falcao (60) Insúa (Loan)
Juanma (0) R. Núñez (0) García Calvo (0) Gabi (0) Cuéllar (0) Maniche (0) Roberto (8,5) Ujfalusi (2) A. López (0) Silvio (Loan) Villa (0)
Movilla (0) Denia (0) Sosa (Loan) Galletti (2,1) Eller (0) Bernabé (0) Baldé (Loan) De Gea (20) Domínguez (8) Cisma (0) Roberto (6)
De las Cuevas
Ortiz (Loan) Nano (0) Sicilia (0) Torres (38) Falcón (0)
(0,3)
Pernía (0) Kun Agüero (45) Pizzi (Loan) Micael (3) Asenjo (5)
Gálvez (0) Larena (Loan) Toché Loan) Petrov (7) Mista (0) Leo Franco (0)
R. Pérez
(Loan)
Valera (0) Assunçao (0) Robles (4) O. Torres (Loan)
Toché (Loan) Grönkjaer (3) Musampa (0) Bravo (0) M. Suárez (0,8) Coupet (0,8) Cabrera (Loan) R. García (Loan) Pérez (Loan) Pérez (Loan) Costa (38)
D. Rivas (0) Sosa (Loan) Ibagaza (0) Toché (0) Zé Castro (Loan) D. Costa (0)
Salvio
(Loan 2)
Micael (Loan) Micael (Loan) Pulido (0) R. Pérez (Loan 0,5)
Gabi (Loan) Toché (Loan) Aragoneses (0) Roberto (Loan) Roberto (0) L. García (0) Jurado (11) Pacheco (Loan) Salvio (11) Díaz (0) Aranzubia (0)
Arizmendi (Loan) Novo (0) Colsa (0) Cuéllar (Loan) Motta (0) Seitaridis (0) Mérida (Loan) Cabrera (Loan) Asenjo (Loan) Diego (0)
Fabri (0) Contra (0) Larena (0) Costinha (0)
Reyes
(Loan 2,65)
Heitinga (6,8) Elias (8,85) Mérida (0) Pizzi (6) Adrián (11)
Contra (Loan) J. Moreno (0) Ortiz (0) M.Suárez (Loan) Costa (Loan) Forlán (5) Bastón (Loan) Roberto (Loan) F. Luís (17)
S. Sánchez (0) Medina (Loan) Kezman (7) D. Costa (Loan) Santana (Loan) Bastón (Loan) Saúl (Loan) Thomas (Loan)
Romero (Loan) Paunovic (0) M.Suárez (Loan) Braulio (0) Valera (Loan) Cabrera (Loan) Demichellis (5) Baptistao (Loan)
Munteanu (0) Romero (0) Medina (0) Luccin (2,8) Pérez (Loan) Manquillo (Loan 1)
Guilavogui (Loan 4)
Velázquez (Loan)
Toby (Loan 2)

PLAYERS EXITS R. MADRID 2004-2015
99
9,3
45,0
15,2 30,8
66,0
87,5
11,0 16,5
38,5
103,5 112,5
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Morientes
(9,3)
Figo (0) Zidane (-) Helguera (0) A. Gonález (-) Heinze (1,5) Metzelder (0) Garay (5) Altintop (3,5) Ozil (45) Sahin (7)
Owen (25) Portillo (0) Pavón (0) Cassano (0) Parejo (3) Guti (0)
Pedro León
(5)
Canales
(7,5)
Higuaín (37) Morata (20)
Celades (0) Cobeño (0) Mejía (0) Balboa (4) García (7) Raúl (0) Sarabia (3) Gago (3,5) Albiol (12) Jesús (0,5)
Solari (2) Sánchez (0) Bravo (2,3) García (0) Codina (0)
Van der Vaart
(11)
Juan Carlos
(2.5)
Granero (8) Callejón (9,5) D.López (0)
Samuel (18) Arbeloa (1,3) Diogo (4,5) Granero (3) Saviola (5) Fran Rico (1) Diarra (5) Carvalho (0) Di María (75)
César (0) Borja (-) Beckham (0) Soldado (6)
Cannavaro
(0)
Drenthe (-) Kaká (0) X.Alonso (10)
Juanfran (0,4) R. Carlos (0) Baptista (10)
Huntelaar
(15)
Carvajal (5) Adán (0)
Gravesen (3) D.López (7) Robinho (43) Negredo (15) Joselu (6)
Jurado (3) Cicinho (9) De la Red (-) Sneijder (15)
González (-) De la Red (3) Robben (24)
Ronaldo (7,5) Émerson (5) Torres (2)
Salgado (0)
Van
Nistelrooy (0)

PLAYERS EXITS FC BARCELONA 2004-2015
10
0
14,8 10,0 13,0 14,0
55,0
22,0
69,0
23,8
0,0
28,1
79,4
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Cocu (0)
Rochemback
(1,5)
Larsson (0)
Van
Bronckhorts
(0)
Edmílson (0) Eto’o (20) Touré (30)
V.Sánchez
(0)
Keita (0) Thiago (25) Cesc (33)
Santemaría
(0)
Ros (0) Gabri (0) Saviola (0) Oleguer (3)
Gudjohnsen
(2)
Chygrynskiy
(15)
Milito (0) Henrique (0) Fontàs (1)
A.Sánchez
(42,5)
Luis García
(8,75)
Albertini (-) Damià (1) Giuly (4,5)
Ronaldinho
(25)
Jorquera (0)
R. Márquez
(0)
Jeffren (3.75) Villa (2,1)
J. dos
Santos (1,5)
Overmars (0) Riquelme (7) Recber (0)
Máxi lópez
(2)
Ezquerro (0) Sylvinho (0) Henry (0) Bojan (12) Abidal (0) Bojan (1,8)
Kluivert (0) Gérard (0) López (0) Belletti (5,5) Deco (10)
Ibrahimovic
(24)
Cáceres (3) Rodri (0,6)
Quaresma (6) García (1,5) Navarro (6) Motta (2) Thuram (-) O.Romeu(5) Keirrison (0)
Dani (0) Rodri (0)
G. dos
Santos (6)
Luis Enrique
(0)
Mark van
Bommel (6)
Zambrotta
(10,5)
Reiziger (0) Crosas (0,54)
Tortolero (0)
Enke (-)

PLAYER IMAGE RIGHTS FOOTBALL
> Sponsors recruiting
> Media relationships
> Social networks
> Brand & positioning
development
> Player representation
> International player transfers
> Academies development
> Friendly games
STRATEGIC CONSULTANCY CONTENT & CONFERENCES
> Club revenue development
> Sponsorship activation for brands
> PR & Communications
> Sponsor recruitment for brands
> Sports business newspaper
reports and articles
> Book Show Me the Money!
> Football Transfer Review report
> Conferences Esteve Calzada
PRIME TIME SPORT BUSINESS AREAS
101

CONTACT DETAILS
Esteve Calzada
Group CEO
esteve.calzada@primetimesport.com
blog: www.estevecalzada.com twitter: @estevecalzada
+34 669 84 24 46
+44 20 3590 7593
Bruno Batlle
General Director
bruno.batlle@primetimesport.com
+34 672 29 61 33
Aleix Piqué
Content & player services manager
aleix.pique@primetimesport.com
+34 652 44 31 59
Luiz Rocha
Prime Time Sport Brazil
luiz.rocha@primetimesport.com
+55 31 3247 6272
Marc Valls
Prime Time Sport UK
marc.valls@primetimesport.com
+44 7450 253 050
102

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