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Looking for solutions in climate change communications
Michelle Kovacevic
Editor, ForestsClimateChange.org
Twitter: @kovamic
Doomsday images = climate change
Looking for solutions in climate change communications
From Center for Research on Environmental Decisions
People think climate
change is “tomorrow’s
problem”
Outline
• The Messages
• The Models
• The Media
“Indonesia Still at High Risk of
Catastrophic Fires”
Why doesn’t the
forestry sector use
more positive
images to inspire
action?
Lots of information and ideas…but it is scattered
all over
Looking for solutions in climate change communications
ed to invest
r energies in
thways
wards
utions
Illustration by Frits Ahlefeldt (Hiking Artist)
Solutions = interesting
(and sometimes weird) ideas
Consider the
needs and
preferences of
your audience
Policy-orientated
research:
breaking down
problems and
suggesting
tailored
solutions
Don’t mention “climate change”
but conservation, energy
efficiency…
ForestsClimateChange.org
Synthesizing information on forests & climate issues
Follow us!
@forestsCC
People who feel
isolated do not t
action on climat
change
-BBC Media Action’s
Asia study
Build communities through
events and conferences
Root
communication
campaigns in
peoples’ values
pacity
ilding and
ining goes a
ng way
Need to focus
on how to fix
what is broken
News headline 6 months after fires : “Indonesia
Risk of Catastrophic Fires”
We shouldn’t ignore the problem, but should we
continue framing the debate?
Looking for solutions in climate change communications

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Looking for solutions in climate change communications

Editor's Notes

  1.  It may seem obvious but we need to keep demanding constructive debate in our public space and be brave enough to call out inaccuracies when we see them. When you are designing your communication campaigns, always keep your audiences in mind, break down the problems and help frame the debate in a way that allows each audience to feel like there are concrete ways they can make a change.