What to Measure Socially. Key Metrics
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Most companies measure basic social media metrics like number of followers, traffic, and mentions. However, there is a push to measure more meaningful metrics that track engagement, referrals, conversions, and customized goals for each business. The document discusses measuring six key social media metrics: 1) gross views, 2) connections, 3) audience engagements, 4) social media referrals, 5) social media conversions, and 6) personal engagements. It also promotes measuring customized metrics specific to each company's business and goals.
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What to Measure Socially. Key Metrics
- 1. Social Media What to Measure Catherine Heeg
- 2. Measure & Monitor 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.)
- 3. Plan Repurpose Customize Measure
- 4. Source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smarter- more-original-more-effective/ Measurement tactics Emphasis on pure financial metrics is waning
- 5. http://searchenginewatch.com/article/2067457/6-Key-Metrics-for-a-Social-Media-Measurement-Dashboard-Best-of-SEW-2010-4 6 Key Metrics to Measure #1 Gross Views
- 6. Facebook Page Views Paid Reach Pinterest Blog Instagram You- Tube Followers Followers Twitter Channel views
- 7. 6 Key Metrics to Measure #2 Connections
- 8. Facebook Fans Post likes Pinterest Subscribers Blog LinkedIn You- Tube Group comments Re-Pins Retweets Twitter Subscribers
- 9. 6 Key Metrics to Measure #3 Audience Engagements
- 10. Facebook Comments Shares Pinterest Comments Blog LinkedIn You- Tube Post comments and shares Comments @ mentions Twitter Comments
- 11. 6 Key Metrics to Measure #4 Social Media Referrals
- 12. Website Web analytics Referrals
- 13. 6 Key Metrics to Measure #5 Social Media Conversions
- 14. Value Measure Social Conversions Total Conversions
- 15. 6 Key Metrics to Measure #6 My Engagements
- 16. Pinterest Facebook Blog LinkedIn You- Tube Twitter Google+ Instagram YOUR own activity
- 17. YOUR Metrics to Measure Custom metrics for your business
- 18. Your Goals Your custom measurements Growth
- 19. Click here for more info www.cmsspeaking.com
- 20. Build your Biz Travel, Tourism and Hospitality pros, join the conversation and grow your business. Click below for more social media knowledge for our industry.
- 21. Knowledge without Action is like no Knowledge at all. Unknown Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg