Streamlining Your Efforts While Building Strategic Customer Relationships - AIPMM Webcast

Description In today's faced-paced environment, no relationship can be taken for granted. Vendor consolidation is a growing trend. Purchasing departments have become Strategic Procurement and are led by powerful individuals who go unchallenged. The organizations that will succeed are those that carefully select the customers they do business with. They will invest in building deep and meaningful relationships with these "right-fit" customers. These successful organizations move beyond demand capture to demand creation by uncovering unique opportunities to help their customers succeed. They move from being vendors to being strategic partners and they make the Purchasing department irrelevant. This level of engagement doesn't happen accidentally. It is planned. About the Speaker: Adrian Davis, the author of Human-to-Human Selling: How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World, is a Certified Speaking Professional (CSP) and an expert in strategic selling and account management. He is frequently called upon to advise senior management teams and sales groups on the optimization of sales performance and the development of strategic client relationships. Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com. Upcoming Events Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/. About AIPMM With members in over 60 countries, the Association of International Product Marketing and Management (AIPMM) is the authority in product management knowledge. It is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession. AIPMM is the world's largest professional organization of product managers, brand managers, product marketing managers and other product leaders who are responsible for guiding their companies, or clients, through a constantly changing business landscape. An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio. Visit: www.aipmm.com. Read less