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Infographic Optimization Hacks
Infographic Optimization Hacks
After weeks of work… 
your infographic is DONE!
FINALLY it’s time 
for marketing.
Infographic Optimization Hacks
Infographic Optimization Hacks
STEP 1: 
Keyword Research
Infographic Optimization Hacks
Use keywords in 
the intro paragraphs 
above your infographic.
KeywordTool.io 
It uses Google Autocomplete to generate 
hundreds of relevant long-tail keywords.
Infographic Optimization Hacks
STEP 2: 
On-page Optimization
Infographic Optimization Hacks
WARNING 
Do not stuff keyword rich 
links into your embed code!
Or this guy…
Infographic Optimization Hacks
Infographic Optimization Hacks
STEP 3: 
Social Media Optimization
Infographic Optimization Hacks
With Open Graph Image Without Open Graph Image
STEP 4: 
UI Optimization
Infographic Optimization Hacks
Infographic Optimization Hacks
The problem is the infographic 
Is NOT the star of the page.
Infographic Optimization Hacks
You are already asking people to 
share or embed your graphic.
Don’t push it!
Infographic Optimization Hacks
Infographic Optimization Hacks
Infographic Optimization Hacks
Infographic Optimization Hacks
Results 
• Direct Social Shares increased from 80 to 8,000+ 
• Content was featured on sites like Upworthy and Moveon.org 
• Upworthy alone brought in 16,000+ secondary social shares 
• 4,000 people signed the petition
Infographic Optimization Hacks
Link Building
Buzzsumo.com 
Incredibly easy to find popular content 
and the influencers that shared it.
Infographic Optimization Hacks
Presentation is pinned @SEO. Feel 
free to ask me any and all content 
marketing and SEO questions.
Infographic Optimization Hacks

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Infographic Optimization Hacks