Advanced Pinterest Marketing Webinar
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This document outlines an advanced Pinterest marketing webinar hosted by Andi Teggart and Sam Osborn of Piqora. The webinar covers optimizing websites and using rich pins to improve discoverability on Pinterest. It also discusses visual content strategy, using Pinterest data to determine top performing content, and how brands can leverage Pinterest beyond just content. The webinar concludes with takeaways about fully optimizing sites, using Pinterest insights, adding value to other business areas, and how promotions can drive metrics if implemented correctly.
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Advanced Pinterest Marketing Webinar
- 1. Advanced Pinterest Marketing Webinar: Grow Followers, Build Relationships, and Improve Discoverability
- 2. Hi! Here’s Us! Andi Teggart Andi is Piqora's Social Media & PR Manager. Before joining Piqora she created & executed social & PR strategy for some of the world's leading brands at Edelman Digital. You can reach her at andi@piqora.com, or on TwiFer @luckyandi Sam Osborn Sam is the Senior MarkeHng Content Manager at Piqora, and has produced content for JASH, Havoc Television, the BBC and others. Sam holds a M.A. from USC's Annenberg School for CommunicaHon and Journalism, and is a two-‐ Hme College Television Award winner. Connect with him via email at sam@piqora.com and on TwiFer @samosborn1
- 3. Webinar Housekeeping Please ask quesHons in the quesHon box or tweet @Piqora on TwiFer A survey will be sent following the webinar, please let us know how we did!
- 4. What’s Being Covered Today: 1. Website Optimization & Rich Pins 2. Visual Content Strategy 3. Beyond Content 4. Strategically Designing Pinterest Promotions
- 7. Search
- 8. Product Descriptions (where keywords come from)
- 9. Rich Pins (useful pins) • 5 types of Rich Pins: movie, recipe, article, product and place. • Pinterest crawlers pull this structured data in real-time from open schema tags on your web page. • Learn more about how to get price and inventory on your pins at: http://business.pinterest.com/rich-pins/ • Once you have added the meta-tags, make sure that correct price and in-stock status is appearing on the pins by testing on the validator: https://developers.pinterest.com/ rich_pins/validator/ • The Gifts Feed: Pinners get email notifications when Product Pins they’ve saved drop in price.
- 12. Learn What Images Perform Best
- 13. Let Pinterest Tell You The Content That Resonates Pinterest directly influences three important ROI metrics for your website: 1. Referral traffic 2. Time on site 3. Page views
- 16. Top Website Pins Dashboard
- 20. Brand Examples
- 27. Takeaways! 1. Get Your Site Fully Optimized + Rich Pins, before anything else. 2. Let Pinterest provide intelligence about content that works 3. Add value to other business functions 4. Promotions & contests can help drive any metric, if done right.
- 28. andi@piqora.com sam@piqora.com Time for questions! Time For Questions! andi@piqora.com & sam@piqora.com