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© AIPMM 2014 www.aipmm.com
www.aipmm.com
© AIPMM 2014 www.aipmm.com
© AIPMM 2014 www.aipmm.com
Follow: @AIPMM @ProdMgmtTalk
Use: #AIPMM #ProdBOK
Tweet!
© AIPMM 2014 www.aipmm.com
Participate and Win!
Must be present to win!
One lucky winner will get a free copy of
the Guide to the Product Management and
Marketing Body of Knowledge (ProdBOK®)
© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM
Host, Global Product Management Talk
cindy@startupproduct.com
Today’s Speakers
Presenter:
Jim Semick
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
@jimsemick
© AIPMM 2014 www.aipmm.com
Creating a
Compelling Vision
for Your Product
Roadmap
How well are you
communicating
your company’s
product strategy?
Signs of Roadmap Chaos
• Strategic objectives not clear
• Confusion about current
roadmap
• Lack of transparency into
decisions
• Roadmaps disjointed across org
• Execs not on board or lost in
weeds
Poll: How often do you meet with the
executive / management team to
review the product roadmap?
Consider Your Audience
Executives?
Engineers?
Sales?
Customers?
Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story
Group features into
themes that deliver
value
Prioritizing Your Roadmap
Costs: Implementation effort,
support costs, risk
Benefits:
revenue,
growth,
customer
satisfaction,
strategic
value
Kano Model
Product Effort versus Customer Delight
The conversation matters as much as
the score
Ways to Organize Your Roadmap
• Product Line
• Product Category (e.g. Web, Mobile, Platform)
• Markets Served
• Strategic Initiative (e.g. monetization, growth)
• Team
• Outcomes, Goals
• Sales Channel
• Status
Poll: What are the primary elements
you use to organize your product
roadmap? (Choose more than one)
Roadmap Samples
Typical Executive Facing Roadmap
Product Lines
or Categories
Long-term
Timeframe
Strategic Goals
Details: Value,
Features, Risk
Poll: What tool are you using to
share your strategic roadmap
document today?
Engaging Executives
• Tell the story – be visual
• Be transparent about
your process - involve
them
• Align decisions with
Goals and KPIs
• Give them access to the
roadmap
Sign up for a free trial at
www.productplan.com
Thank You!
© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Q & A
Presenter:
Jim Semick,
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
805-618-2975
© AIPMM 2014 www.aipmm.com
Join AIPMM!
For a limited time, get a
one-year AIPMM
membership when you
purchase a copy of the
Guide to the Product
Management and Marketing
Body of Knowledge
(ProdBOK®). Learn more
here: http://bit.ly/1iUknEx.
© AIPMM 2014 www.aipmm.com
Upcoming Courses
June 16-17 - McLean, VA
AIPMM is offering several scholarships to these courses to reach
those who are serious about learning these skills but have
budget constraints. For more information visit:
http://bit.ly/CILCourse.
© AIPMM 2014 www.aipmm.com
Upcoming Courses
Course & Location Dates Days Time
CPM® Certification Prep Course & Exam
McLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
McLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm
ACPM® Certification Prep Course & Exam
McLean, VA June 13, 2014 F 8:30 am – 5 pm
For more information, visit:
Transform Your Career.
© AIPMM 2014 www.aipmm.com
Upcoming Courses
Athens, Greece
Belgrade, Serbia
Athens, Greece
Follow the links above for more information, or contact:
certification@aipmm.com.
© AIPMM 2014 www.aipmm.com
Please Join Us Again!
Mastering Product Positioning May 30th
AIPMM Webinar Series:
http://aipmm.com/aipmm_webinars
Global Product Management Talk
http://www.blogtalkradio.com/prodmgmttalk
Call For Speakers: http://www.boldpm.com/call_for_speakers
Topic Suggestions: support@aipmm.com
Announcements: http://www.aipmm.com/subscribe
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Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification/

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Creating a Compelling Vision for Your Product Roadmap

  • 1. © AIPMM 2014 www.aipmm.com www.aipmm.com
  • 2. © AIPMM 2014 www.aipmm.com
  • 3. © AIPMM 2014 www.aipmm.com Follow: @AIPMM @ProdMgmtTalk Use: #AIPMM #ProdBOK Tweet!
  • 4. © AIPMM 2014 www.aipmm.com Participate and Win! Must be present to win! One lucky winner will get a free copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)
  • 5. © AIPMM 2014 www.aipmm.com Moderator: Cindy F. Solomon, CPM, CPMM Host, Global Product Management Talk cindy@startupproduct.com Today’s Speakers Presenter: Jim Semick Co-Founder, ProductPlan www.productplan.com jim@productplan.com @jimsemick
  • 6. © AIPMM 2014 www.aipmm.com Creating a Compelling Vision for Your Product Roadmap
  • 7. How well are you communicating your company’s product strategy?
  • 8. Signs of Roadmap Chaos • Strategic objectives not clear • Confusion about current roadmap • Lack of transparency into decisions • Roadmaps disjointed across org • Execs not on board or lost in weeds
  • 9. Poll: How often do you meet with the executive / management team to review the product roadmap?
  • 11. Align your roadmap with goals Keep your initiatives high level Tell a compelling story
  • 12. Group features into themes that deliver value
  • 13.
  • 14. Prioritizing Your Roadmap Costs: Implementation effort, support costs, risk Benefits: revenue, growth, customer satisfaction, strategic value Kano Model Product Effort versus Customer Delight
  • 15. The conversation matters as much as the score
  • 16. Ways to Organize Your Roadmap • Product Line • Product Category (e.g. Web, Mobile, Platform) • Markets Served • Strategic Initiative (e.g. monetization, growth) • Team • Outcomes, Goals • Sales Channel • Status
  • 17. Poll: What are the primary elements you use to organize your product roadmap? (Choose more than one)
  • 19. Typical Executive Facing Roadmap Product Lines or Categories Long-term Timeframe Strategic Goals Details: Value, Features, Risk
  • 20.
  • 21.
  • 22. Poll: What tool are you using to share your strategic roadmap document today?
  • 23. Engaging Executives • Tell the story – be visual • Be transparent about your process - involve them • Align decisions with Goals and KPIs • Give them access to the roadmap
  • 24. Sign up for a free trial at www.productplan.com Thank You!
  • 25. © AIPMM 2014 www.aipmm.com Moderator: Cindy F. Solomon, CPM, CPMM @cindyfsolomon Q & A Presenter: Jim Semick, Co-Founder, ProductPlan www.productplan.com jim@productplan.com 805-618-2975
  • 26. © AIPMM 2014 www.aipmm.com Join AIPMM! For a limited time, get a one-year AIPMM membership when you purchase a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Learn more here: http://bit.ly/1iUknEx.
  • 27. © AIPMM 2014 www.aipmm.com Upcoming Courses June 16-17 - McLean, VA AIPMM is offering several scholarships to these courses to reach those who are serious about learning these skills but have budget constraints. For more information visit: http://bit.ly/CILCourse.
  • 28. © AIPMM 2014 www.aipmm.com Upcoming Courses Course & Location Dates Days Time CPM® Certification Prep Course & Exam McLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm ACPM® Certification Prep Course & Exam McLean, VA June 13, 2014 F 8:30 am – 5 pm For more information, visit: Transform Your Career.
  • 29. © AIPMM 2014 www.aipmm.com Upcoming Courses Athens, Greece Belgrade, Serbia Athens, Greece Follow the links above for more information, or contact: certification@aipmm.com.
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