5 Ways Brands Can Profit From The Super Senses Of Women
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Women experience the world quite differently than men do. Their sense of sight, hearing, smell, taste and touch are markedly dissimilar from men, and so it's no wonder that they experience brands differently as well. As it turns out, women possess unique senses that affect the way they perceive and interpret the world around them. This first installment of our new Womintuition Series on SlideShare explores the “super senses” of women and how marketers can profit from them.
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5 Ways Brands Can Profit From The Super Senses Of Women
- 1. 5 Ways Brands can Profit from THE Super Senses of Women WomIntuitionSM Slideshare Series Vol. 1 1441 Broadway Suite 3101 New York NY 10018 212 660 0400 womenkind.net
- 2. www.womenkind.net Women experience the world more vividly.
- 3. www.womenkind.net Their brains, hormones, and nervous system allow women to experience sight, sound, smell, taste and touch differently than men. Many would argue it’s for the better. ve Women have Super Senses.
- 4. Why should that matter to marketers? The pronounced sensory systems of women offer unique marketing opportunities for brands. Brands can tailor their products, communications and experiences specifically to female senses as a way of broadening their physical and emotional connection with women. www.womenkind.net
- 5. 5 facts about women’s unique sensory perception and 5 ways to enhance your marketing to better engage them. www.womenkind.net
- 6. Women’s view of the world is wider than men’s Fact: Women have more receptor rods and cones in their retinas that give them a wider field of peripheral vision.
- 7. 1 Visual cues help consumers connect a message to a brand– think about the consistent " use of white in " the Apple brand. Women’s view of the world is wider than men’s Brands that market to women should establish ownable visual cues that consistently live across multiple marketing messages. She’s wired to spot these cues more effectively. www.womenkind.net
- 8. Women’s hearing is keener Fact: Women hear a broader range of sounds, are better able to identify changes in volume, and use both ears more equally while listening. www.womenkind.net
- 9. Marketers and agencies should consider this fact when casting voice-over for commercials. Subtle inflections, nuances and shifts in tone of voice are more perceptible to women, and can be used to enhance storytelling. Women’s hearing is keener 2 www.womenkind.net
- 10. Fact: The chemical makeup of women’s saliva is different which causes women to perceive foods as both spicier and sweeter than men. Women’s sense of taste is different from men’s www.womenkind.net
- 11. 3 Food brands that target women should pursue innovation strategies that consider the unique taste palates of women. Branding and packaging is important, but what’s happening inside their mouths keeps them coming back for more. Women’s sense of taste is different from men’s www.womenkind.net
- 12. Women have a stronger sense of smell Fact: Women are able to pick up odors at lower threshold levels than men, and also have a more accurate odor memory.
- 13. 4 Companies can trademark names, symbols and even colors. But did you know it’s also possible to own a scent? Brands such as Victoria’s Secret have famously enhanced experience by integrating smell into their brick and mortar locations, today’s new online-only retailers have largely missed out. Why not wrap up every purchase with not only tissue, but with a unique, memory-inducing smell too? Women have a stronger sense of smell www.womenkind.net
- 14. Women are much more touch-sensitive than men Fact: Women’s skin is thinner and more estrogen-rich so they respond " to softer touches. They also show far greater sensitivity to pressure on the skin on every part of the body.
- 15. 5 Appealing to women means embracing the new “try-conomy” " that we live in today. While some categories, such as cosmetics, have been appealing to women’s touch-sensitivity through sampling for decades, other categories have underleveraged this powerful medium. Imagine the surprise and delight of receiving a sample from a fabric softener brand that included a " pre-treated piece of fabric that you can feel instantly. Women are much more touch-sensitive than men www.womenkind.net
- 16. www.womenkind.net For more WomIntuitionSM insights, " call us at 212-660-0400 " Or stay tuned for the next SlideShare in our WomIntuition series. Thank you.