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5 
things we’ve learned about 
self-directed support 
plus some thoughts about the RAS 
Simon Duffy
• Internationally the shift towards self-directed support in 
public services (in some form or other) has been going 
on since at least the 1960s. 
• The process has been slow, and largely driven by a 
mixture of pressure from people and families, with 
occasional bursts of leadership from within system. 
• It has been consistently associated with outcome 
improvements, but it challenges vested interests and 
the inertia of bureaucratic systems. 
• The latest wave of reform in the UK, named 
personalisation, is a mixed bag of positive intentions 
and confused thinking but it is, and is likely to continue 
to be, an important theme for the decades ahead.
• I began experimenting with self-directed support in 
London in the early 1990s working with people with 
learning disabilities 
• In 1996, as part helping people leave institutions and 
establishing Inclusion Glasgow, I invented the 
concept of an Individual Service Fund. 
• As head of In Control from 2003-2009 I constructed a 
model of self-directed support for social care in 
England. I also worked with Pippa Murray in Sheffield 
to develop a model of personalised support and 
education for children and young adults. 
• In 2009 I established The Centre for Welfare Reform to 
support more radical change in the design of the 
welfare state.
“Design is a funny word. Some people think 
design means how it looks. But of course, if you 
dig deeper, it's really how it works. The design 
of the Mac wasn't what it looked like, although 
that was part of it. Primarily, it was how it 
worked. To design something really well, you 
have to get it. You have to really get what it's all 
about. It takes a passionate commitment to 
really thoroughly understand something, chew it 
up, not just quickly swallow it. Most people 
don't take the time to do that.” 
Steve Jobs
“That's been one of my mantras — focus and 
simplicity. Simple can be harder than complex: 
You have to work hard to get your thinking clean 
to make it simple. But it's worth it in the end 
because once you get there, you can move 
mountains.” 
Steve Jobs
“For every complicated problem, there is a 
solution that is simple, direct, understandable 
and wrong.” 
H L Mencken
5 
Negative Things We 
Learned
1. It’s NOT about markets 
• There is no evidence that the benefits of self-directed 
support are about markets - except for the 
fact that the basic right to take your budget 
elsewhere might help ‘wake people up’ 
• It’s not markets - it’s people, community and 
creativity that make the difference in people’s lives
2. It’s NOT about consultants 
• Government funded enthusiasm tends to 
manufacture phoney expertise - we seek comfort in 
going to consultants - the fatter the better - to hold 
our hands. 
• But real expertise comes from people with lived 
experience of the innovation. 
• Champions of innovation need to create their own 
peer support.
3. It’s NOT about brokerage 
• There is no evidence that the benefits of self-directed 
support rely on complex system of 
independent advocacy or service brokerage. 
• Sometimes a fresh face and pair of hands can 
help, but mostly its about giving the people who 
are already there the chance to do something 
better.
4. It’s NOT about planning 
• People do not change their lives by planning to change 
their lives. But planning (and training to plan, or training 
to train to plan) becomes one of the biggest ways the 
system wastes people’s time and money 
• People learn to change their lives by having control 
and using that control to make positive changes, plus 
• By learning from other people who’ve made positive 
changes 
• Change is simple and social - keep it that way
5. It’s NOT government 
• If a positive new way of working develops, and people 
feel free to experiment, then many people (not 
necessarily all) will change what they do as they come 
to believe in the better way of working. 
• But if this new way of working is seen as a formula 
designed and promoted by government then it 
becomes easy to kill people’s sense of their own 
freedom and the real meaning of the change vanishes. 
• Government and bureaucracies don’t innovate.
It’s about YOU
5 
Positive Things We 
Learned
1. It demands LEADERSHIP 
• The most important person for making real change 
happen is the person themselves - and their immediate 
friends, family or those who support them. Self-directed 
support simply is a form of citizen leadership. 
• For people in the system leadership is exercised by 
creating environments which make it easier for people 
and professionals to exercise such leadership. 
• The middle-manager is critical to this process of 
liberation.
2. It demands TRUST 
• There will be no change unless there is a 
substantial shift in the amount of real and 
meaningful power that people can exercise. 
• This demands trust in people’s capacities and a 
system is that happy to let people learn through the 
natural process of trying things out, making 
mistakes and changing their minds. 
• This requires us to recognise the negative impact 
of institutional solutions that freeze people into bad 
decision-making.
It demands CLARITY 
• People cannot be empowered unless they know 
where they stand - their rights - their entitlements - 
and their responsibilities. 
• Ambiguity, complexity and obscurity always tend to 
serve the long-term interests of the powerful.
It demands CONNECTION 
• Above all people seek a decent human relationship 
with professionals in public services. 
• Above all people learn about what’s possible from 
their peers. 
• This means the social aspect of any new system is 
critical.
It demands CITIZENSHIP 
• We need to rethink the goal of public services. 
• We need to move away from treating people as 
passive subjects, and start to see people as active 
citizens. 
• Community and positive social change are 
achieved by citizens. 
• Public servants must, above all else, see 
themselves as servants of active citizenship.
Some thoughts on the RAS
• The RAS - Resource Allocation System - was jargon 
I created to encourage local authorities to let people 
know what they were entitled to as early in the 
process as feasible 
• It was not intended to rationalised rationing or make 
cuts - although in practice this is what it has often 
become 
• The first models were simple offered a simple rule of 
thumb to creative and indicative budget upon which 
further planning and a final budget could be agreed. 
• In my view the combination of thoughtless 
implementation and the ‘need’ to make cuts has led 
to progressively more dangerous approaches.
• Our responsibility to set a fair budget must remain 
in place. 
• We may be able to make a reasonable estimate 
using some empirical grounded guidance - but 
nobody has provided any evidence that there is a 
reliable formula for setting fair and reasonable 
budgets. 
• The most important two things in setting a fair 
budget are: 
• Do people think it will do the job 
• Does experience show it is actually working
a final thought
Do without doing. 
Act without action. 
Savour the flavourless. 
Treat the small as large, 
the few as many. 
! 
Meet injury 
with the power of goodness. 
! 
Study the hard while it's easy. 
Do big things while they're small. 
The hardest jobs in the world start out easy, 
the great affairs of the world start small. 
! 
So the wise soul, 
by never dealing with great things, 
gets great things done. 
! 
Now since taking things too lightly makes them worthless, 
and taking things too easy makes them hard, 
the wise soul, 
by treating the easy as hard, 
doesn't find anything hard. 
Lao Tzu - Tao Te Ching

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5 Things We've Learned about SDS

  • 1. 5 things we’ve learned about self-directed support plus some thoughts about the RAS Simon Duffy
  • 2. • Internationally the shift towards self-directed support in public services (in some form or other) has been going on since at least the 1960s. • The process has been slow, and largely driven by a mixture of pressure from people and families, with occasional bursts of leadership from within system. • It has been consistently associated with outcome improvements, but it challenges vested interests and the inertia of bureaucratic systems. • The latest wave of reform in the UK, named personalisation, is a mixed bag of positive intentions and confused thinking but it is, and is likely to continue to be, an important theme for the decades ahead.
  • 3. • I began experimenting with self-directed support in London in the early 1990s working with people with learning disabilities • In 1996, as part helping people leave institutions and establishing Inclusion Glasgow, I invented the concept of an Individual Service Fund. • As head of In Control from 2003-2009 I constructed a model of self-directed support for social care in England. I also worked with Pippa Murray in Sheffield to develop a model of personalised support and education for children and young adults. • In 2009 I established The Centre for Welfare Reform to support more radical change in the design of the welfare state.
  • 4. “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really get what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don't take the time to do that.” Steve Jobs
  • 5. “That's been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.” Steve Jobs
  • 6. “For every complicated problem, there is a solution that is simple, direct, understandable and wrong.” H L Mencken
  • 7. 5 Negative Things We Learned
  • 8. 1. It’s NOT about markets • There is no evidence that the benefits of self-directed support are about markets - except for the fact that the basic right to take your budget elsewhere might help ‘wake people up’ • It’s not markets - it’s people, community and creativity that make the difference in people’s lives
  • 9.
  • 10. 2. It’s NOT about consultants • Government funded enthusiasm tends to manufacture phoney expertise - we seek comfort in going to consultants - the fatter the better - to hold our hands. • But real expertise comes from people with lived experience of the innovation. • Champions of innovation need to create their own peer support.
  • 11.
  • 12. 3. It’s NOT about brokerage • There is no evidence that the benefits of self-directed support rely on complex system of independent advocacy or service brokerage. • Sometimes a fresh face and pair of hands can help, but mostly its about giving the people who are already there the chance to do something better.
  • 13.
  • 14. 4. It’s NOT about planning • People do not change their lives by planning to change their lives. But planning (and training to plan, or training to train to plan) becomes one of the biggest ways the system wastes people’s time and money • People learn to change their lives by having control and using that control to make positive changes, plus • By learning from other people who’ve made positive changes • Change is simple and social - keep it that way
  • 15.
  • 16. 5. It’s NOT government • If a positive new way of working develops, and people feel free to experiment, then many people (not necessarily all) will change what they do as they come to believe in the better way of working. • But if this new way of working is seen as a formula designed and promoted by government then it becomes easy to kill people’s sense of their own freedom and the real meaning of the change vanishes. • Government and bureaucracies don’t innovate.
  • 17.
  • 19. 5 Positive Things We Learned
  • 20. 1. It demands LEADERSHIP • The most important person for making real change happen is the person themselves - and their immediate friends, family or those who support them. Self-directed support simply is a form of citizen leadership. • For people in the system leadership is exercised by creating environments which make it easier for people and professionals to exercise such leadership. • The middle-manager is critical to this process of liberation.
  • 21.
  • 22. 2. It demands TRUST • There will be no change unless there is a substantial shift in the amount of real and meaningful power that people can exercise. • This demands trust in people’s capacities and a system is that happy to let people learn through the natural process of trying things out, making mistakes and changing their minds. • This requires us to recognise the negative impact of institutional solutions that freeze people into bad decision-making.
  • 23.
  • 24. It demands CLARITY • People cannot be empowered unless they know where they stand - their rights - their entitlements - and their responsibilities. • Ambiguity, complexity and obscurity always tend to serve the long-term interests of the powerful.
  • 25.
  • 26. It demands CONNECTION • Above all people seek a decent human relationship with professionals in public services. • Above all people learn about what’s possible from their peers. • This means the social aspect of any new system is critical.
  • 27.
  • 28. It demands CITIZENSHIP • We need to rethink the goal of public services. • We need to move away from treating people as passive subjects, and start to see people as active citizens. • Community and positive social change are achieved by citizens. • Public servants must, above all else, see themselves as servants of active citizenship.
  • 29.
  • 30. Some thoughts on the RAS
  • 31. • The RAS - Resource Allocation System - was jargon I created to encourage local authorities to let people know what they were entitled to as early in the process as feasible • It was not intended to rationalised rationing or make cuts - although in practice this is what it has often become • The first models were simple offered a simple rule of thumb to creative and indicative budget upon which further planning and a final budget could be agreed. • In my view the combination of thoughtless implementation and the ‘need’ to make cuts has led to progressively more dangerous approaches.
  • 32. • Our responsibility to set a fair budget must remain in place. • We may be able to make a reasonable estimate using some empirical grounded guidance - but nobody has provided any evidence that there is a reliable formula for setting fair and reasonable budgets. • The most important two things in setting a fair budget are: • Do people think it will do the job • Does experience show it is actually working
  • 33.
  • 34.
  • 36. Do without doing. Act without action. Savour the flavourless. Treat the small as large, the few as many. ! Meet injury with the power of goodness. ! Study the hard while it's easy. Do big things while they're small. The hardest jobs in the world start out easy, the great affairs of the world start small. ! So the wise soul, by never dealing with great things, gets great things done. ! Now since taking things too lightly makes them worthless, and taking things too easy makes them hard, the wise soul, by treating the easy as hard, doesn't find anything hard. Lao Tzu - Tao Te Ching