Mega Event 2014 Rewards Program Optimization
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This document discusses strategies for developing high performance reward programs, including earn and redemption programs. It highlights the growth of e-commerce in Asia-Pacific and the potential to leverage merchant relationships to fund bonus rewards. The presentation provides benchmarks for earn and redemption programs and emphasizes choosing an e-commerce enabled platform with a comprehensive roadmap to optimize member engagement and commercial return.
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Mega Event 2014 Rewards Program Optimization
- 1. Proud sponsors of Mega Event 2014 Mega Event Asia-Pacific 20-21st August 2014
- 2. High Performance Reward Programs Mega Event Asia-Pacific 20-21st August 2014 Chris Rogers
- 3. Driving commercial value Engagement via Earn and Burn
- 4. Earn & Redemption Existing Client programme management & Points Engine Earn Redeem Earn Mall Redemption Shop
- 5. 1 Understand potential of e-commerce Mega Event Asia-Pacific 20-21st August 2014
- 6. Asian e-Commerce value 600 500 400 300 Delivering campaigns drives results in engagement 200 100 In 2014, consumers in Asia Pacific will spend more on e-commerce purchases Mega Event Asia-Pacific 20-21st August 2014 than those in North America 0 Asia Pacific North America Western Europe Central & Eastern Europe Latin America Middle East & Africa $ billions
- 7. Asian e-Commerce growth 70 60 50 40 30 Your members are already spending online... Delivering campaigns drives results in engagement 20 10 Asia-Pacific will claim more than 46% of digital buyers worldwide in 2014, though these users will only account for 16.9% of the region’s population. - Mega Event Asia-Pacific 20-21st August 2014 0 % Growth 2014 Give your members an opportunity to earn + redeem through your programme, when shopping online, and create a high performance reward proposition, with merchant funded miles purchasing, and greater efficiency in redemption
- 8. 2 Learn from others Mega Event Asia-Pacific 20-21st August 2014
- 9. Key players GAFA Mega Event Asia-Pacific 20-21st August 2014
- 10. Out with the old… Mega Event Asia-Pacific 20-21st August 2014 “You can have any colour you like so long as it's black” Henry T Ford
- 11. I want my stuff now In with the new I want stuff when I want it I want discounts I want to compare I want the best price Mega Event Asia-Pacific 20-21st August 2014
- 12. Peak shopping periods Mega Event Asia-Pacific 20-21st August 2014
- 13. Core components converge Content Technology Engagement Mega Event Asia-Pacific 20-21st August 2014
- 14. Earn Mall: Leverage merchant relationships to fund bonus miles Mega Event Asia-Pacific 20-21st August 2014 3
- 15. Local, regional and global content Malaysia Mega Event Asia-Pacific 20-21st August 2014
- 16. Local, regional and global content Rest of Asia Mega Event Asia-Pacific 20-21st August 2014
- 17. Local, regional and global content Rest of the World Mega Event Asia-Pacific 20-21st August 2014
- 18. What sells? Volume of goods sold in June 2014 16% 1% 1% Electricals and food and drink lead the way for one APAC airline Mega Event Asia-Pacific 20-21st August 2014 42% 17% 16% 5% 2% 0% Electricals Food & Drink Health & Beauty Clothes & Fashion Entertainment & leisure Gifts & Flowers Sports & Fitness Home & Garden Office & Business
- 19. Extracting value from merchant partners Category Typical % of sale available for funding Electricals 3-7% Food & Drink 5-10% Health and Beauty 5-15% Clothes & Fashion 2-15% Entertainment & Leisure 5-15% Gifts & Flowers 5-10% Sports & Fitness 3-7% Home & Garden 5-10% Office & Business 2-10% Mega Event Asia-Pacific 20-21st August 2014
- 20. 4 Learn from e-commerce to drive redemption Mega Event Asia-Pacific 20-21st August 2014
- 21. For your customers Choose from thousands of rewards Get a great experience Choose how to interact Choose how to pay Choose how to receive Mega Event Asia-Pacific 20-21st August 2014 Travel In summary… Experiences Entertainment Merchandise
- 22. Creating a blended portfolio Mega Event Asia-Pacific 20-21st August 2014 Computer Home Sports & Outdoors Food & Drink Accessories Eyewear Kids & Toys And many more….. Cinema & Experiences Health & Beauty Fragrances Digital Content eGift Card Electrical Luggage & Travel Jewellery & Watches +50% of anticipated redemption <10% of the range can account for +60% trx
- 23. Drive engagement through redemption Mega Event Asia-Pacific 20-21st August 2014 Attainable Rewards E-commerce platform E-commerce ready suppliers Blended portfolio of goods
- 24. 5 Global benchmarks Mega Event Asia-Pacific 20-21st August 2014
- 25. Global benchmarks Earn Redeem 15% Click to Buy Conversion Click to Buy Conversion 4-5% $128 Average Basket Value Average Basket Value $200 6-8% Average Commission Average Margin 15% Mega Event Asia-Pacific 20-21st August 2014 6+ 1 in 80 Average Purchases p.a by an active shopper Member base to transact ratio
- 26. Delivering a high performance program Earn and Burn programs need to be driven to optimize engagement and commercial return Choose e-commerce enabled platform with comprehensive roadmap Understand key shopping trends Choose supplier with access to local, regional and global content Mega Event Asia-Pacific 20-21st August 2014
- 27. Thanks for listening! For more information please contact: www.collinsonlatitude.com Mega Event Asia-Pacific 20-21st August 2014 @C_Latitude marketing@collinsonlatitude.com
Editor's Notes
- New image being sourced
- Short term – RewardAll only deployment, would be done with standalone registration. Introduction of iRedeem would require the enhancement in the process of Single Sign On.
- Found this article and plugged in two graphs. Interesting stats re Asia which I’m sure will resonate. http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575
- Could Jackie/team research av spend per shopper online in say US, UK, Aus, Singapore, Japan, malaysia, Indonesia, Thailand including sources http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575
- What is commentary here?
- What does this mean – we need to put into context quickly, relate what the customer wants from their ‘every day’ ecommerce experience – they also want that same experience from their programme, where they are engaging in earn and redemption.
- LOOK TO YOUR EARN AND REDEMPTION PLATFORMS, THAT ARE FULL OF RICH CONTENT, TO BE A WAY OF ENSURING THAT YOUR OUTBOUND COMMUNICATIONS ARE STRONG, DYNAMIC WITH RELEVANT CONTENT. FIT INTO THE MEMBERS NORMAL PURCHASING CYCLE – GIVING THEM MORE VALUE THROUGH EARN AND REDEMPTION AT THESE KEY SHOPPING POINTS.
- Best solutions maximise engagement through bringing content and technology together
- Fuel your programme with merchant funded ancillary revenue streams
- Could Jackie/team research av spend per shopper online in say US, UK, Aus, Singapore, Japan, malaysia, Indonesia, Thailand including sources http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575 I’d lose this one