#1NLab14: Revisit Digital Engagement
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Jeff Small, One North Director of Technology Solutions, shows how B2B marketers need to rethink their ideas of client interaction, understanding your website and the technology behind it to deliver relevant content to your users at the right time in the way they want it. From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1rcEh8Z.
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#1NLab14: Revisit Digital Engagement
- 6. Marketing Has Changed 90’s 00’s 10’s Website Email Website Email Paid Search Blogs Podcasts Intranets Website Email Paid Search Blogs Podcasts Intranets Social Mobile Web Apps Targeted content Content Strategy Manual Tools Monolithic Platforms Web CMS Email Marketing CRM Manual Tools Web CMS SaaS Platforms API Integration Marketing Automation Email Marketing CRM Social Monitoring Content Profiling
- 8. All About the Data Objective Data Subjective Data
- 10. Jane Robbins • Fortune 500 general counsel • In need of IP litigation support • Huge Rush fan
- 15. Marketing Data Name: Jane Robbins Company: Company, Inc. Email: jrobbins@company.com Profile: IP Litigation
- 17. Integrate on and offline activity
- 20. CRM Systems Used Email Web Platform Marketing
- 21. HOW?
- 22. Plan First Strategic Objective Marketing Objective Online Goals
- 23. Example Grow IP Practice Increase Event Attendance Grow Thought Leadership Register Online Download PDF Attend Webinar Strategic Objective Marketing Objective Online Goal
- 24. Increase Engagement Marketing Objective Increase Online Goal Tactics Event Attendance Register Online Inline Personalization Targeted Email Campaign Social Media Engagement
- 25. Recommendations Start Small Measure Adjust