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#1NLab14: Repurpose

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Dawn Michalak, Managing Director of Account Management, discusses the four parallels between fashion and marketing basics. The 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zr4Y8J.

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REPURPOSE Focus on Classic Marketing Elements
Dawn Michalak @dsmichal
“Fall 2014: Must Have Trends” “227 Fresh Fall Buys” “A Whole New Direction In Men’s Style” “Mila Kunis names daughter Wyatt”
What should I be looking at next? Do you want to come and present the latest trends? Do I need parallax scrolling on every page of my website? How can our site be more like theirs?
Trends can be distracting in fashion Trends can be distracting in marketing
Classic elements are timeless in fashion Classic elements are timeless in marketing
Case Study / Fashion Trends
Case Study / Fashion Trends
Case Study / Marketing Trends
Case Study / Marketing Trends
Case Study / Marketing Trends
Case Study / Marketing Trends
REPURPOSE: STICK TO THE BASICS
White Shirt / Content Strategy
REPURPOSE: KNOW YOUR AUDIENCE
Little Black Dress / Audience Appeal
Marketing Basic / Audience Appeal
REPURPOSE: THE DEVIL IS IN THE DETAILS
Fashion / When Too Much is Too Much
Fashion / The Statement Necklace
Marketing / The Statement Necklace
REPURPOSE: STRONG FOUNDATION
Fashion and Marketing Basics • Stick To The Basics • Know Your Audience • The Devil Is In The Details • Strong Foundation “Being trendy is for those who follow, which explains its mass appeal.” - Unknown

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