How to Achieve Business Value through Social

Editor's Notes

1. Talk about how I didn’t “get” the Pinterest experience – and that I am not here hawking Pinterest – but want the audience to consider the Pinterest experience, and what makes it so powerful, so compelling, and why it is growing faster than either Facebook or Twitter grew at the same age
2. To make social work, we need to better understand what is happening across the platform, and have the ability to set guidelines and restrictions based on security and compliance requirements. Where are people collaborating? Who is (and isn't) participating? How much content is being shared? Where is it working, and where is it not? Why are some teams more successful than others? Where do tools make sense versus team culture? What can you do to support your Power Users?
3. At WPC in July, Ceo Nadella talked about moving away from Microsoft’s focus on devices and services, and toward productivity and platforms
4. We’re sold on Microsoft’s vision, but we get lost in the details of deployment and adoption
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7. He goes on to say “The emergence of cloud as the core for new 'business as a service' offerings will accelerate cloud adoption and dramatically raise the cloud model's strategic value beyond CIOs to CXOs of all types."
8. Microsoft tells us to:
9. I would put them in this order or priority. You always begin with the people – if you don’t design your platform, your experience with the end users in mind, they simply won’t use it. And the most beautiful, technically accurate and robust solution in the world is still a waste of time and money if, in the end, end users reject it. But second then is process – your alignment with business processes. Its about recognizing the value of your social interactions to your business. And finally, there is your technology platform. But let’s come back to these points in a few minutes. Let’s first talk about where we are with the technology, and bring everyone up to speed with the announcements made at the SharePoint Conference in Las Vegas back in March, and then from there have a discussion about how these things come together to enhance and enable your people and processes.