The ALS Ice Bucket Challenge Phenomenon: Beyond Viral Marketing
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Dear ALS Ice Bucket Challenge 2014, Congratulations to your global phenomenon hitting $106 M by Sept 2. I am not a celebrity, not a political leader, not a millionaire, I've recently finished a Master of International Marketing in San Francisco. Here is some thought of mine from perfective of marketing and big data. Hopefully, you will enjoy it. Sincerely, Brandy Chi
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The ALS Ice Bucket Challenge Phenomenon: Beyond Viral Marketing
- 1. ALS ICE BUCKET CHALLENGE PHENOMENON Beyond the Viral Marketing Brandy_Chi
- 2. My personal view from perfective of BRANDING MARKETING PSYCHOLOGY BIG DATA
- 3. TIMELINE ALS CHALLENGE PHENOMENON $106 M Sept 2 Aug 17 Aug 27 2013 Aug 19 4,4 M 23,1M 2,5 M Web Traffic 2014 $20 M
- 4. Germany: 4.1% UK: 11% Canada: 5.9% US: 69% Australia: 3.2% TOP VIEW ON August 2014 23,1 Million Views
- 5. I C E Brandy_Chi
- 6. Number
- 7. KISS Keep it Simple, Stupid
- 8. SIMPLE + + 1 Ice bucket 1 Camera 1 supporter
- 9. “STUPID” CRITICISM that doesn’t BORDED SOMEONE AT ALL WATER OFF the DUCK’S HEAD Idiom
- 10. Number
- 11. Sense of URGENCY
- 12. Brandy_Chi YOU HAVE HOUR to dump a bucket of ice over your heads
- 13. Number
- 14. CONNECTION
- 15. POLITICIAN- TECH GURU- CELEBRITY Chris Christie Mark Zuckerberg Bill Gates Elon Musk CEO Facebook CEO Microsoft CEO Testla CONNECTION Film Director Oprah Winfrey Celebrity George Lucas Film Director StevenSpielberg Jersey Governor
- 16. PERSONAL BRANDING CONNECTION “Now it’s my privilege to challenge my friend Bill Clinton to the ALS challenge. Yesterday was Bill’s birthday and my gift to Bill is a bucket of cold water.”
- 18. Bonus THOUGHT
- 19. IS ALS CHALLENGE BIG DATA PHENOMENON?
- 20. VELOCITY VOLUME VARIETY VALUE
- 21. SEE YOU AT THE UP COMING PRESENTATION BIG DATA& “BIG 4” MARKETING
- 22. NOW ARE YOU GONNA TO CHALLENGE ME? Brandy_Chi
- 23. T H A N K Y O U BRANDY_CHI International Marketing Specialist brandychi68@gmail.com Brandy_Chi