The New Normal: Mobile's New Imperatives For B2Bs
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An overview of the dramatic changes that mobile is driving across the way we live and work--and the new set of imperatives for today's B2B marketers.
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The New Normal: Mobile's New Imperatives For B2Bs
- 1. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved The New Normal How Mobile Drives A “New Normal”— And New Imperatives For B2Bs.
- 2. Want Audio With This Slideshow? ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved This Slideshow Is Available With An Audio Soundtrack (running 15 minutes) Click Here For Audio Slideshow Version
- 3. While B2B Companies Aren’t Paying Attention… ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 4. A Series Of Dramatic Changes Among Their B2B Buyers Are Exploding All Around Them. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 5. The Mobile Planet 4.5 Billion Strong (and still surging higher) ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data
- 6. Mobile Introduces The First Truly “Personal” Computer. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 7. Mobile As First Screen Internet Device In 3-5 Years The New Web ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Morgan Stanley findings here. Gartner findings here.
- 8. Mobile Drives The Anytime- Anywhere Purchasing Opportunity. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 9. Mobile Web Sites SMS Alerts & Campaigns Video & Audio Mobile Advertising Mobile Apps, Utilities & Extensions Location- Based Services Mobile Social Media Mobile Tools Offer Choice Mobile Augmented Reality QR/2D Barcodes ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 10. Mobile Provides The 1:1 Marketing Medium ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 11. The New Normal How W e Live & W ork ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 12. We Simultaneously Live (and Work) In 2 Worlds At All Times. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 13. Our Personal And Professional Communications Now Take Many Forms (and Media). Texts Apps Tweets Podcasts Videos Blogs Check- Ins SocialNetworks ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 14. At Home & At Work, We Expect Media That We Can Manipulate. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 15. And Our Media Must Move With Our Every Move. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 16. Real-Time Is The Only Speed. (and that’s not even fast enough) ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 17. Multi-Tasking + Multiple Conversations + Multiple Tools = Multi- Channel Society ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 18. The New Imperatives M obile Im peratives ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 19. Engage Across A Wider Ecosystem Branding ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 20. Easier. Faster. Better. Success Factors ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 21. Brands Must Now Be Invited Into Prospects’ Worlds (And Devices). Pull vs. Push ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 22. The New Selling ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 23. Innovation Not Just Participation. M arketing Strategy ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 24. Learn More On Mobile B2B M obile M arketing ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 25. Entire Archive Of B2B Mobile Marketing Content: CKBlog.com©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
- 26. Thank You! (and good luck with mobile) Blog: CKBlog.comWeb: CKB2B.com Twitter: @CKsays ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved