IBM Aspera in Telecommunications
•
3 likes•2,939 views
As communications service providers (CSP) respond to industry disrupters such as the empowered consumer, the rise of over-the-top (OTT) providers and the decline of traditional revenue lines like wireline voice and mobile messaging, they are faced on the other side with the enormous increase in data file sizes and quantities. Whether coordinating securely while mobile, increasing the amount of video-on-demand (VoD) content managed or moving big data on and off the cloud, IBM Aspera has a solution to meet the needs of today’s digital service provider.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (9)
Similar to IBM Aspera in Telecommunications
Similar to IBM Aspera in Telecommunications (20)
Recently uploaded
Recently uploaded (20)
IBM Aspera in Telecommunications
- 1. © 2014 IBM Corporation IBM Aspera for Telecommunications Moments matter.
- 2. © 2014 IBM Corporation Agenda Disruption in the Telecommunications Industry Why IBM Aspera is the Right Response to Industry Change Executive Telecommunications Agendas for IBM Aspera Why IBM is the Right Choice for Telecommunications 2
- 3. © 2014 IBM Corporation Of customers want to order online and pickup or return in another channel like the store. 1 DISRUPTOR: Digitally empowered customers are changing the way commerce is done and while elusive they are extremely valuable to providers Of users do research via their social network(s) prior to making a purchase decision for a product or service. 1 Is how much more an advocate of a brand spends with that company than an antagonist of a brand. 1 Of telecom customers identify themselves as advocates of their provider. The advocacy rate for telecom is half what it is for retail. 1 Evolving customer behaviors and priorities create new communications challenges and opportunities 84% 1/5 62% 12% 3
- 4. © 2014 IBM Corporation Shifting ground: telecom landscape changes Source:Question E9–How do you see the landscape changing over the next 3 to 5 years?; Telecommunications n=218 Operationalcontrol Partnering toincrease efficiency Focus on customers as segments Face-to-faceinteraction Smallerpartner base Organizational openness Partnering to increase value Focus on customers as individuals Social/digital interaction Bigger partner network 27% 16% 18% 27% 12% 55% 68% 65% 82% 75% Neutral 3a.Open up to customer influence 3b.Pioneer digital- physical integration 3c.Craft engaging customer experiences 4.Pulling together DISRUPTOR: And Telecommunications CxO’sunderstand how important a relationship with the digitally empowered customer is 2 out of 3 of telecom CxOsexpect difficulty in understanding and engaging the customer as an individual rather than as a category or market segment. 4
- 5. © 2014 IBM Corporation DISRUPTOR: Over The Top (OTT) Providers Are Consuming More Data And Offering More Telecom- like Services Together, Netflix and YouTube/Twitch make up nearly 50% of peak download traffic in North America After being purchased by Facebook, WhatsApp announces they will roll out voice over IP (VoIP) services to 500 million users worldwide. 1 $386Billion USD Netflix now accounts for nearly 35% of all downstream bandwidth during peak usage times -a service that did not even exist 7 years ago.2 The amount of revenue that will be lost between 2012 and 2018 globally by telecom providers to OTT providers like Skype, Viber, WhatsApp and others.3 5
- 6. © 2014 IBM Corporation DISRUPTOR: Industry Leaders are Struggling with Synchronization and Timely File Transport Does your company have the ability to synchronize its critical internal and external systems? 6 of organizations regard synchronization as critical to their overall success … 17% 83% Yes, encompassing everyone No, not with everyone 3% 34% 73% Not critical Neutral Critical Value chain synchronization survey –Feb, 2012 for IBM … however, only can synchronize their internal and external systems to drive business performance and success 17% 73%
- 7. © 2014 IBM Corporation Agenda Disruption in the Telecommunications Industry Why IBM Aspera is the Right Response to Industry Change Executive Telecommunications Agendas for IBM Aspera Why IBM is the Right Choice for Telecommunications 7
- 8. © 2014 IBM Corporation IBM Aspera Solutions Add Key Capabilities In IBM’s Market Leading Data Movement and Managed File Transfer Capability Community-Centric Multi-protocol edge gateway for universal connectivity to the business community Person-Centric File sync and share Emerging Use Cases Governance Security Common perimeter services, proxy and authentication Actionable visibility for business, operations and compliance Direct to Cloud … System-Centric Automated, reliable, secure transfers for system integration High-Speed Large file/data set transfer and sync 8
- 9. © 2014 IBM Corporation Smarter Commerce: IBM Aspera Capabilities Resolve Telecommunications Industry Imperatives Digital Service Provider Enablement •IBM AsperaFile Sharing Suite Video Infrastructure •IBM Aspera High Speed File Transfer IT Transformation •IBM AsperaHigh-Speed Sync "With Aspera, we get a full suite of solutions that accelerates almost every aspect of our highly customized workflows, giving us a key strategic advantage over others...” 1 -VP of Infrastructure & Technical Services 9 Accelerate Digital Transformation Create Infrastructure Agility
- 10. © 2014 IBM Corporation of organizations report they are challenged to move big data quickly and efficiently enough to meet business requirements.1 Smarter Commerce: IBM Aspera Capabilities Accelerate Business Value with Cumulative Benefits According to a recent study, IBM Smarter Commerce pays back $12.05 USD for every $1 USD spent.4 bandwidth utilization by FTP on high speed lines over distance without IBM Asperatechnology.2 The number of hours it now takes to setup for large file projects, down from 2-3 weeks without IBM Asperatechnology.4 Transcontinental file transfer speed improvements after deploying a High Speed File Transfer & Sync with no hardware or network upgrades required.3 88% 100x <3% 2-3 10
- 11. © 2014 IBM Corporation Agenda Disruption in the Telecommunications Industry Why IBM Aspera is the Right Response to Industry Change Executive Telecommunications Agendas for IBM Aspera Why IBM is the Right Choice for Telecommunications 11
- 12. © 2014 IBM Corporation IBM Aspera for Telecommunications Customer, Video and Network Executives Digital Front Office & Smarter Networks High Speed Marketing Coordination High Speed Digital Video File Transfer and Streaming CMORetail Leader Chief Service Officer________________________ CEOVideo Broadcast Executive Content Delivery Leader________________________ FSS HFT Eliminate the bottlenecks of traditional TCP and physical transport solutions by enabling ultra-secure IBM Aspera High-Speed File Transfer (HSFT) on premise and on the cloud to all members of the broadcast and distribution and delivery ecosystem. 12 Increase flexibility and workflow capabilities along with the ability to accelerate transfer of large graphic marketing assets by 100x to deliver a coordinated and secure marketing solution with the IBM Aspera File Sharing Suite (FSS). HSS Utilizing IBM Aspera High Speed Sync (HSS) for extremely fast and efficient cloud, data center and on premise synchronization for sharing, distribution and disaster recovery. High Speed Data Center & Cloud Sync CTOChief Information Officer VP of Data Centers________________________
- 13. © 2014 IBM Corporation © 2014 IBM Corporation 13 TO FROM FSS HIGH SPEED MARKETING COORDINATION SmarterCommerceB2B Inconsistent & Slow Coordinated & Fast
- 14. © 2014 IBM Corporation increase inadoption rate by community members reduction in time spent to roll out new advertising assets to storefronts and resellers 60% 80% FSS HIGH SPEED MARKETING COORDINATION A large North American consumer product brand needed a better way to coordinate marketing asset design and delivery internally, externally with partners, in the cloud and out to physical stores and resellers. 14 marketing
- 15. © 2014 IBM Corporation Growing Marketing Asset Volumes And Channels: Social media video and online content Internal and external (partner) drafts and design revisions Digital signage Shannon And Her Colleagues Are Using A Variety Of Services To Collaborate: Local store branding Traditional print branding Physical media delivery Cloud transfer services IT provided tools (FTP) E-mail attachments TELECOM MARKETING ASSET SIZES AND VOLUMES ARE EXPLODING FOR MARKETERS LIKE SHANNON FSS HIGH SPEED MARKETING COORDINATION Speed and security issues hamper most file sharing solutions today –IBM Aspera File Sharing Suite with FASP™ technology addresses all these issues and more to help marketers do more. Faster. HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE 2013 VansonBourne B2B Integration and MFT Global Study 30% 29% 29% 10% 15
- 16. © 2014 IBM Corporation WITH THE POWER OF IBM ASPERA FILE SHARING SUITE SHANNON HAS TOOLS TO COLLABORATE AT SPEEDWITH HER EXTENDED MARKETING TEAM Browser plugin or installed desktop or mobile app Supports significant files sizes for branding including broadcast video, graphic design and digital signage. DESKTOP & BROWSER ACCESS CLOUD & SECURITY SUPPORT LARGE FILE SUPPORT AT SPEED APIs FOR SEAMLESS WORKFLOW FSS can be integrated to existing marketing campaign systems Easily integrated into mobile and cloud platform solutions. All files for shared individuals and teams can be synced across all access points FSS Supports shares either locally, in the cloud or both Provides encrypted transfers supporting industry standards HIGH SPEED MARKETING COORDINATION Accelerate the sharing of information between people, systems and communities and provide high performance distribution and synchronization of large files while lessening the security risk from sharing file based information HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE 16
- 17. © 2014 IBM Corporation THE IBM ASPERA FILE SHARING SUITE HELPS SHANNON’S TEAM GET TO MARKET FASTERWITH NEW CAMPAIGNS AND TIMELY ENGAGEMENT Shannon’s company is sponsoring a live racing eventand needs to develop new commercial video and social content quickly for a campaign. FSS HIGH SPEED MARKETING COORDINATION IBM Aspera File Sharing Suite creates a new paradigm of speed and agilityfor telecommunicationsmarketingprofessionals. HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE 17 CAMPAIGN MANAGEMENT Shannon can quicklycreate a new shared spacefor the working team that is secure and easily accessible from mobile, web or integrated into existing collaborationsolutions. The production team partner is able to shoot new footage and upload the film to the shared space 100x faster than FTP for review and approval. The social and static art development team is able to provide large digital proofs without worrying about older versions or extra versionsbeing sent via e-mail since everything is consolidated and versioned. Shannon’s leadership is able to review and approve the campaign assets days ahead of schedule due to the reduced time for transport and turnaround. Final assets are delivered through integration into existing campaign management solutions for delivery.
- 18. © 2014 IBM Corporation FASP TECHNOLOGY IS THE SECRET SAUCE THAT MAKES IBM ASPERA FILE SHARING SUITE UNMATCHED FOR MARKETING COORDINATION Reduction in time for on- boarding new content partners –from 2-3 weeks to 2-3 hours Reduction in transfer times – transfer that was taking 20 minutes now less than 1 min Increase in total data shared per day -from 5GB to 190GB HIGH SPEED MARKETING COORDINATION IBM Aspera’spatented FASP transport technology is a proven standard for the high- speed movement of large files or large collections of files over wide area networks (WANs). FSS HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE 20x 38x 150x 18
- 19. © 2014 IBM Corporation © 2014 IBM Corporation 19 TO FROM HFT HIGH SPEED DIGITAL VIDEO FILE TRANSFER AND STREAMING Limited & Inefficient Boundless & Efficacious SmarterCommerceB2B
- 20. © 2014 IBM Corporation of disaster recovery data synced across the country every day 2TB+ Offering sports, cinema and entertainment channels to 4+ million customers while working with 250 post-production partners to provide short-form media content required an upgraded broadcast workflow that could handle the contribution process and streamline broadcast operations. 20 “Our primary objective with this new implementation is to shorten lead times on material procurement. We are looking to achieve maximum velocity to on-air playoutwith high-performance media ingest, delivery and distribution workflows.” –Head of Broadcast Operations video distribution HIGH SPEED DIGITAL VIDEO FILE TRANSFER AND STREAMING HFT
- 21. © 2014 IBM Corporation DIGITAL AND MOBILE BROADCAST EXECS LIKE BRYANARE FACING LARGER FILE SIZES AND EXPONENTIAL STREAMING GROWTH UltraHD/4k video files can be in excess of 40GB each Video will account for 79% of all IP traffic in 20181 World Cup streaming topped 4.3Tbs in 20142 Online TV viewers will cross a critical tipping point in 2014, surpassing 50% of the US internet user population3 21 HIGH SPEED DIGITAL VIDEO FILE TRANSFER AND STREAMING Apple’s iTunes™ Store, Microsoft’s Xbox LIVE Marketplace™ and Amazon Video On Demand™ require predictable delivery time and highly concurrent transfer throughput are critical to meet to the rapid release cycles for their popular portals. HFT HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE
- 22. © 2014 IBM Corporation IBM ASPERA HIGH SPEED FILE TRANSFER HELPS BRYAN’S ORGANIZATION UNLOCK LIMITS TO FILE TRANSFER & STREAMING SPEED AND DISTANCE Bryan’s team can utilize web, mobile, desktop or server clients for ingestion to the cloud, local storage or both. Reduce dependencies on CDNs and peering servers to achieve exceptional customer experiences. Transfer large file sets like advertising videos from third parties 100x faster than before. Security is a high priority at telecom providers and Bryan can take comfort that his solution is compliant. TRANSFER HOW TO MAKE IT HAPPEN: DO MORE KNOW FASTER MORE HIGH SPEED DIGITAL VIDEO FILE TRANSFER AND STREAMING • File workflow and routing • Advanced user and server management • Complete monitoring and reporting • High-availability configuration (active/active or active/passive) • Extensive API support for embedding into existing transport solutions HFT 22
- 23. © 2014 IBM Corporation IBM ASPERA HIGH SPEED FILE TRANSFER HELPS BRYAN’S TEAM PROVIDE BETTER CUSTOMER EXPERIENCES THAN EVER BEFORE Bryan’s broadcast team is supporting a sporting event being shot in 4k an is concerned about missing SLA deadlines due to the inability to receive and organize inbound video contentincreased volumes and file sizes. HIGH SPEED DIGITAL VIDEO FILE TRANSFER AND STREAMING “Aspera is now our approved standard for transferring content around the world." Director of Post Production Content Security at Universal Pictures HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE 23 END USER DELIVERY Bryan’s team does not have the budget or the time to make any significant improvements to his company’s physical network hardware or cable infrastructure. Security requirements for the content is at an all-time high as Bryan’s company is the sole provider of broadcast and online viewing of the sporting event. Bryan’s group decides to deploy the IBM Aspera High Speed File Transfer solution in order to overcome bandwidth limitations with traditional IP file transfers. The team is able to deliver live 4k event video to the cloud CDN (requires Aspera on Demand) for transcoding and broadcast all over the world. Bryan’s team now has the ability to move huge 4k broadcast video files quickly and securely to cloud or on premise repositories for delivery to end users. HFT
- 24. © 2014 IBM Corporation IBM ASPERA PATENTED FASP TECHNOLOGY DELIVERS BLISTERING SPEEDS REGARDLESS OF TRADITIONAL FILE AND NETWORK LIMITATIONS Maximum transfer speed, bandwidth utilization and maximum I/O throughput on any storage platform regardless of number or size of files HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE HIGH SPEED DIGITAL VIDEO FILE TRANSFER AND STREAMING •Deployed across enterprise servers, private, public and hybrid clouds •Powerful and flexible security model combining authorization, user management, and access control •Search, filtering, and sorting capabilities HFT 24 FILE SIZEINDEPENDENT DISTANCEINDEPENDENT Transfer, replicate or synchronize your data in all types of scenarios: one- to-one, hub and spoke, unidirectional and multi- directional INFRASTRUCTURE AGNOSTIC Locate your big data anywhere and move it seamlessly with high-speed, secure transfers ANY DEPLOYMENT MODEL ON PREMISE CLOUD HYBRID
- 25. © 2014 IBM Corporation © 2014 IBM Corporation 25 HSS Speedy & Reliable Sluggish & Unpredictable SmarterCommerceB2B TO HIGH SPEED DATA CENTER AND CLOUD SYNC
- 26. © 2014 IBM Corporation reliability and service levels operational and resource costs One of the largest telecommunications, mobile and television providers in North America utilizes IBM high-speed file transfer to enable large scale ad ingest with high reliability and lowered operational costs. Higher Lower HIGH-SPEED DATA CENTER AND CLOUD SYNC Better telecommunications HSS
- 27. © 2014 IBM Corporation Reduce the time to send and receive secure files even across remote or poor data connections at up to 100x faster than standard protocols like FTP. Cloud and mobile growth means CSPs must synchronize more data than ever between data centers and user systems Big data social, customer and network analysis data archival Media content distribution for streaming or broadcast Data migration of CDR records for mobile usage and location Remote sync of data centers and servers for disaster recovery DATA SETS GET ARE GETTING BIGGER AND CSPs ARE OFFERING MORE VIDEO CONTENT AND BIG DATA SERVICES HSS HIGH-SPEED DATA CENTER AND CLOUD SYNC HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE LARGE DATA FILES & SETS
- 28. © 2014 IBM Corporation IBM Aspera Sync intelligently recognizes changes and file system operations, instantaneously synchronizing of millions of files and multi-terabyte file sets at multi-gigabit transfer speeds to remote peers with encryption in transit and at rest that assures maximum security of business- critical digital assets. IBM ASPERA HIGH SPEED SYNC DELIVERS FASTER, MORE RELIABLY AND MORE SECURELY THAN RSYNC Exabytesof data are created every single day 2.5 1000x IBM Aspera High Speed Sync is up to 1000 times faster than traditional rSync 40% Current per annum growth rate in enterprise storage each year HSS HIGH-SPEED DATA CENTER AND CLOUD SYNC HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE
- 29. © 2014 IBM Corporation IBM Aspera FASP technology is an evolutionary leap in rapid file movement virtually eliminating time constraints and throughput bottlenecks on even the most fragile and underpowered networks. IBM ASPERA HIGH SPEED SYNC GENERATES SIGNIFICANT SPEED IMPACTS WITHOUT ANY HARDWARE OR NETWORK ENHANCEMENTS in network utilization. From 2% to 99% for file transfers. Transfer that was taking 10 hours now takes 26 minutes. in process turnaround time. Media collection to broadcast from 6 to 1.5 days. 20X + FASTER 4X REDUCTION 97% INCREASE HIGH-SPEED DATA CENTER AND CLOUD SYNC HSS HOW TO MAKEIT HAPPEN: DOMORE FASTER KNOWMORE
- 30. © 2014 IBM Corporation Agenda Disruption in the Telecommunications Industry Why IBM Aspera is the Right Response to Industry Change Executive Telecommunications Agendas for IBM Aspera Why IBM is the Right Choice for Telecommunications 30
- 31. © 2014 IBM Corporation IBM is dedicated to your success, in your industry Unparalleled Industry Expertise •Accelerate solution design and thorough business process expertise •Reduce project risk with reusable implementation patterns and support for industry standards •Providing services to the top 20 telecom providers worldwide. Extensive Industry Support Community •IBM partners with the top communications providers in the world to invest in innovative design, functionality, and integration •Dedicated resources within Global Business Services with an average of more than 10 years of experience •Services organization closely aligned with software products to effectively translate technology into business outcomes Significant Technical Investment •Over $3 billion invested in the last 3 years to create a truly smarter approach to commerce •Integrated products for easier implementation and increased speed to value •Synchronized product roadmaps across software portfolio 31
- 32. © 2014 IBM Corporation 32