IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]
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This document discusses why startups should care about intellectual property (IP) from the beginning. It notes that 100% of companies have IP, but only 20% of startups protect their IP after the first year. This leaves them at risk of IP theft, which costs US companies $300 billion annually. The document advises startups to establish an early IP strategy to exclude competition, attract investors, and leverage or license their IP. It provides an overview of the main types of IP: patents, copyrights, trademarks, and trade secrets.
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IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]
- 1. IP 101:Why Startups should care about IP from Day One Maximize Valuable Strategic Assets | Minimize Risk
- 3. Got intellectual property? Why care… 100% of all companies have IP.
- 5. Capturing innovation (and thus value) is hard.
- 6. Over 80% of a business’ value is in their IP.
- 7. IP theft costs US companies $300 billion annually
- 8. 700K new startups annually vs. 20% protected IP after 1st year
- 9. Exclude competition: Attract investment (including crowdfunding); Leverage and license. When do you need an IP strategy?
- 10. Avoid IP loss, infringement, or business failure. When do you need an IP strategy?
- 11. Patents (Utility & Design) What is IP?
- 12. Copyright © What is IP?
- 13. Trademarks TM SM What is IP? Image courtesy: Shelby Asistio ®
- 14. Trade Secrets— unsung heroes What is IP? Image courtesy: Beverley Goodwin
- 16. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconceptions
- 17. Trade secrets are the easiest to protect because there is no registration. IP Misconceptions
- 18. You can copy anything without a copyright © IP Misconceptions
- 19. You can copyright an idea. IP Misconceptions
- 20. Domain = TM IP Misconceptions
- 21. If I pay for it, I own it. IP Misconceptions
- 22. Patents mean right to make or sell. IP Misconceptions
- 23. Software
- 24. Restaurant
- 25. Branding
- 26. Prototype
- 27. Name Image courtesy: MG Siegler
- 28. Homepage
- 29. Questions????
- 30. Follow me @traklight @maryjuetten Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.