Engage mobile audiences with targeted and personalized email content by learning responsive design and to implement a mobile optimization strategy for publishers.
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2014 Publishers Field Guide to Mobile Optimized Messaging by Lyris
1. Digital Marketing Brief
Publishers Field Guide to Mobile-
Optimized Messaging
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Consumer adoption of mobile devices has taken off with astonishing speed
– and publishers now find that more than a third of their audience accesses
content via mobile. The move to mobile devices is having a significant impact
on subscriber engagement. The ways that audiences interact with content
have changed.
As ubiquitous as mobile usage is now – with current estimates at 4.55 billion
users worldwide – mobile subscriptions are predicted to reach 8 billion in
2016. Mobile users interact with brands wherever, whenever, and however
they want – and expect a seamless experience doing it. Whether cell phones,
smartphones, tablets, or apps – it’s clear that the time to optimize for
mobile is now.