Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
2. First Off... Who Am I?
Co-author: The Art of SEO
CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
Columnist:
Interviewer:
3. Eric Enge – Fun Fact
1984 World
Foosball
Champion –
“Goalie War”
5. Three Parts to Google’s Product
Search Engine
1 2 3
Spider/Crawler/Robot
Index
6. Four Parts – With The Knowledge Graph
Search Engine
1 2 3
Spider/Crawler/Robot Index
The Knowledge Graph
is a set of structured
databases that can
answer specific
questions
14. “Voice control/search
will soon be the primary
way that users interact
with Android devices,
especially as the
operating system
expands into cars, onto
wrists and on TV sets.”
Greg Sterling
Search Engine Land
June 27, 2014
47. Keyword Stuffing - 2000
Get SEO services from the best SEO team
around with cutting edge SEO content
marketing, SEO link building, and SEO audits.
We offer best SEO traffic gains through audits
for SEO, content marketing for SEO, and link
building for SEO. Sign up for our SEO services
right now!
Buy Best SEO Services Now
48. Keyword Stuffing - 2010
We offer SEO services that include on-page
audits, link building, and content marketing. Our
campaigns drive SEO results by using the latest
SEO techniques. Sign up for our SEO services
right now!
Buy Our SEO Services Now
49. Hummingbird Ready Copy - 2014
We offer SEO services that include on-page
audits, link building, and content marketing. Our
campaigns drive increased organic search traffic
by using the latest search engine optimization
techniques. We will agree on ROI goals with
you and measure progress over time.
Contact Us For More Info!
59. Example of Content Depth
Who is
Better, Tom
Brady or
Peyton
Manning?
Compare
Tom Brady
Peyton
Manning
Does your sport
site have a page
that discusses this
very common
question?
60. Next Query Anticipation
• What if 25% of people who search on “Eiffel
Tower” want to know the height of the
tower?
• Does your page answer that question?
• What are the real questions users have in
mind?
• Are you answering them?
61. Example – Pizza Place in Las Vegas
Where is
the Nearest
Pizza Place?
Las Vegas
Pizza
Address
Menu
Hours
Prices
Coupons
Bar?
Reservations?
Local Language