IASourceLink Google Analytics Webinar
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Learn more advanced techniques to understand data in Google Analytics.
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IASourceLink Google Analytics Webinar
- 1. ADVANCED GOOGLE ANALYTICS Megan Horn Marketing Specialist
- 2. ABOUT FAR REACH Interactive Technologies Custom Software Web Design & Development Internet Marketing App Development
- 3. AGENDA • Tracking events and goals • Campaign tracking • Slicing n’ dicing data • A/B testing • Reporting
- 4. ASSUMPTIONS • You know how to find basic data in Google Analytics • You want to take your reporting to the next level • You want to make marketing decisions based on data
- 5. TRACKING EVENTS AND GOALS
- 6. EVENT TRACKING • Examples: – When someone clicks off your site – When someone logs in – When someone fills out a form – When someone downloads a file – When someone watches a video • Google Tag Manager
- 7. GOAL TRACKING • If you don’t know your goals, you can’t track them
- 8. EVENTS VS. GOALS • Goals = conversions • Events = other things you want to track • Goals can be made up of events
- 10. GOOGLE UTM URLS • Search “Google UTM Builder” • Core elements: – URL – Campaign Name – Campaign Medium – Campaign Source
- 11. CAMPAIGN REPORT • Reporting – Acquisition • Campaigns • See important stats for each campaign • Use this information to adjust marketing
- 12. SETTING UP CAMPAIGNS • No official setup in Google Analytics • When you (or others) use UTM URLs, it shows up • Stay consistent for the best results
- 13. SLICE N’ DICE
- 14. SEGMENTS • Virtually limitless ways to break down data • Choose from Google’s included segments • Create your own • Save for later use
- 15. OTHER FUN TOOLS • Secondary dimensions • Content grouping • Filters
- 16. A/B TESTING
- 17. TIME-BASED EXPERIMENTS • Have version A live for 1 month • Change to version B for another month • Compare results
- 18. GOOGLE ANALYTICS EXPERIMENTS • Easily test variations of a page • Might require a developer’s help, depending on your skill level
- 20. UTM URLS • Create a campaign • Use different source/medium to track results • Not as statistically valid as experiments
- 21. REPORTING
- 22. DASHBOARDS • Add widgets to track just about anything • Click “Add to Dashboard” at the top of any report • Save for quick access • Share with your team
- 23. SCHEDULED REPORTS • Automatically email reports • Click “email” at the top of any report • Schedule daily, monthly, weekly, quarterly
- 24. RESOURCES
- 25. LEARN GOOGLE ANALYTICS https://analyticsacademy.withgoogle.com http://www.google.com/intl/en/analytics/learn/
- 26. GOOGLE ANALYTICS NEWS http://analytics.blogspot.com/
- 27. GOOGLE ANALYTICS FOR MARKETERS http://goo.gl/VoL74c
- 28. GOOGLE ANALYTICS ADD-ONS https://www.google.com/analytics/gallery/
- 29. SERVICES Custom Software Custom platforms tailored to your business, your needs, and your processes. Web Design & Development User-friendly websites with one common purpose: driving your business goals. Internet Marketing Integrated online strategies that build your brand, drive leads, and boost sales. App Development We build apps that build businesses, including iOS, Android, Windows, and web applications.
- 30. REACH OUT farreachinc.com Far Reach @farreach Far Reach
Editor's Notes
- Tabs open: Google Analytics - 4BV0biMD208@ - Oct 9-today Google Tag Manager URL builder: https://support.google.com/analytics/answer/1033867?hl=en UTM spreadsheet (https://docs.google.com/spreadsheets/d/1wEBngOhiKkSwOfRaHI0udeCLsul0ezP1b47H52kemSk/edit?usp=sharing)
- Change date to July 23-today
- Segment< FR Blog Organic Allows me to look at traffic that didn’t organically find one of our blog posts
- Keyword<organic; secondary dimension is landing page Can see landing pages and keywords together Content grouping: site content<all pages<content grouping = services Filters – admin<filters
- Dashboard<IASourceLink Webinar
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