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Social Media &
소셜미디어와 협업
박정남(Jamie)
2009. 11. 3
Collaboration
혼자 일을 잘하기란
어쩌면 너무나 쉬운 일이다
사람들과 함께
일을 잘하려면?
Social Activity
Social Activity
전통적인 소셜활동들
⊂ 수직적 조직문화
지드래곤 등장 일주일만에 200,000명 팬
지드래곤 등장 일주일만에 200,000명 팬
지드래곤 등장 일주일만에 200,000명 팬
•Always online
•Extensive disclosure of personal data
•Culture of sharing
•Creators, no longer passive users
•They interact with the peers across the globe
•Peer collaboration, online activism
•Learning through browsing (generational “multitakers”)
Key Characteristics of Digital Natives:
•Always online
•Extensive disclosure of personal data
•Culture of sharing
•Creators, no longer passive users
•They interact with the peers across the globe
•Peer collaboration, online activism
•Learning through browsing (generational “multitakers”)
Key Characteristics of Digital Natives:
"Collaboration can only happen
when there is a widespread
willingness to share information
and participate in an ongoing
project."
- CISCO IBSG's Russell Craig
"Collaboration can only happen
when there is a widespread
willingness to share information
and participate in an ongoing
project."
- CISCO IBSG's Russell Craig
#yam
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조직 1
#yam
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조직 1
조직 2
#yam
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조직 1
조직 2
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해외팀
#yam
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조직 1
조직 2
#yam
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해외팀
#yam
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Twitter
Yammer
Twitter
Yammer
Twitter
Blog
Google Wave
To Bring Web 2.0
Lifestyle
to Work
Google Wave Features :
•Real-time
•Embeddability : blog , website, etc
•Wiki functionality
•Playback
•Applications and Extensions
Google Wave Features :
•Real-time
•Embeddability : blog , website, etc
•Wiki functionality
•Playback
•Applications and Extensions
Google Wave Features :
•Real-time
•Embeddability : blog , website, etc
•Wiki functionality
•Playback
•Applications and Extensions
새로운 소셜툴은
계속해서 나타나고 있다.
툴이 중요한 것은 아니다
에 대해
에서 묻다
에 대해
에서 묻다
회의시간/횟수↓ 유연한분위기↑
활성화요인 : 수평적인 기업문화
Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
알리고, 공유하고, 함께하는 수평적 문화
그렇기 때문에,
소셜미디어의 문화가
우리나라에도, 기업에도 필요하다.
"소셜미디어는 문화다”
THANK YOU
http://jamiepark.wordpress.com
jamie.jungnam.park@gmail.com
@jamiepark
http://me2day.net/jamiepark
박정남(Jamie)

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Social media & Collaboration