View the recording at https://vimeo.com/118740192. Part 3 of 5 in the Membership Matters! webinar series. This webinar focuses on the steps clubs can take today to stay relevant and appealing to new and potential members. Moderator: Brian King, Director of Membership Development. Panelists: Mihaela Dumitru from Romania and George Mathenege from Kenya.
Managing Planning and Development of Citie- 26-2-24.docx
Simple Steps to Innovate Your Club
1. TITLESimple Steps to Innovate Your ClubSimple Steps to Innovate Your Club
Membership Development
Moderator – Brian King, Director of Membership Development
4 February 2015
2. Meet Your Moderator:
Brian King
Director of Membership
Development,
Rotary International
Started with RI in 2001
Brian King
Rotary Club of Evanston
IL, USA, District 6440
3. Welcome to the Webinar:
• Welcome to the third webinar in the
Membership Matters! webinar series
• 5 part series dedicated to discussing the
fundamentals of Rotary club membership
• Each webinar focuses on steps you can
take in your club to improve and grow
members’ experience with Rotary
4. Webinar Series:
• Membership: It’s Now or Never
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
5. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
6. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
7. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
8. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your
Club
9. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your
Club - (Coming 6 May 2015)
10. Our Guest Panelists:
Rotarian Mihaela Dumitru
Rotary Club of Craiova Probitas
Romania, District 2241
Rotarian George Mathenge
Rotary Club of Nairobi East
Kenya, District 9212
13. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
14. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
15. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
16. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
• Foster Fellowship in Your Club
17. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
• Foster Fellowship in Your Club
– Meaningful connections are why people stay in Rotary
18. Let’s Hear From You:
What would you like your club to try?
Examples could be…
-Be more active with Social Media
-Encourage participation from younger members
- More opportunities for socialization
21. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?
22. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?
23. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?
25. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting
26. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting
27. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting
28. Guest Speaker: Rotarian Mihaela Dumitru
Mihaela Dumitru
Rotary Club of Craiova
Probitas, Romania, District
2241
Profession: Architect
Rotarian Mihaela Dumitru
Rotary Club of Craiova Probitas
Romania, District 2241
30. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?
31. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?
32. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?
34. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club
35. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club
36. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club
37. Guest Speaker: Rotarian George Mathenge
George Mathenge
Rotary Club of Nairobi
East, Kenya, District 9212
Profession:
Finance Manager
Rotarian George Mathenge
Rotary Club of Nairobi East
Kenya, District 9212
39. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention
40. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention
41. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention
43. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
44. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
45. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
46. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
49. Rotary Resources for Clubs and Districts:
• Strengthening Your
Membership (PDF available on
Rotary.org)
• Strategic Planning Guide
• Rotary Club Central
• Governors, Assistant
Governors, and Rotary
Coordinators
51. WHAT ARE YOU WAITING FOR?
BE A VIBRANT CLUB
Be a Vibrant Club includes:
•A club success story from your region
•Ideas for your club to try
•Resources for your club on My Rotary