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TITLESimple Steps to Innovate Your ClubSimple Steps to Innovate Your Club
Membership Development
Moderator – Brian King, Director of Membership Development
4 February 2015
Meet Your Moderator:
Brian King
Director of Membership
Development,
Rotary International
Started with RI in 2001
Brian King
Rotary Club of Evanston
IL, USA, District 6440
Welcome to the Webinar:
• Welcome to the third webinar in the
Membership Matters! webinar series
• 5 part series dedicated to discussing the
fundamentals of Rotary club membership
• Each webinar focuses on steps you can
take in your club to improve and grow
members’ experience with Rotary
Webinar Series:
• Membership: It’s Now or Never
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club
Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your
Club
Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your
Club - (Coming 6 May 2015)
Our Guest Panelists:
Rotarian Mihaela Dumitru
Rotary Club of Craiova Probitas
Romania, District 2241
Rotarian George Mathenge
Rotary Club of Nairobi East
Kenya, District 9212
Three Simple Steps to Innovate Your Club:
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
• Foster Fellowship in Your Club
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
• Foster Fellowship in Your Club
– Meaningful connections are why people stay in Rotary
Let’s Hear From You:
What would you like your club to try?
Examples could be…
-Be more active with Social Media
-Encourage participation from younger members
- More opportunities for socialization
POLL
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting
Guest Speaker: Rotarian Mihaela Dumitru
Mihaela Dumitru
Rotary Club of Craiova
Probitas, Romania, District
2241
Profession: Architect
Rotarian Mihaela Dumitru
Rotary Club of Craiova Probitas
Romania, District 2241
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club
Guest Speaker: Rotarian George Mathenge
George Mathenge
Rotary Club of Nairobi
East, Kenya, District 9212
Profession:
Finance Manager
Rotarian George Mathenge
Rotary Club of Nairobi East
Kenya, District 9212
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)
Questions and Answers
Questions?
Rotary Resources for Clubs and Districts:
• Strengthening Your
Membership (PDF available on
Rotary.org)
• Strategic Planning Guide
• Rotary Club Central
• Governors, Assistant
Governors, and Rotary
Coordinators
Questions and Answers
WHAT ARE YOU WAITING FOR?
BE A VIBRANT CLUB
Be a Vibrant Club includes:
•A club success story from your region
•Ideas for your club to try
•Resources for your club on My Rotary
Simple Steps to Innovate Your Club
Membership Best Practices Discussion Group:
Search for “Membership Best Practices” on Rotary.org
Thank you!
Register for upcoming webinars and
access recordings of past webinars at
www.rotary.org/webinars

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Simple Steps to Innovate Your Club

  • 1. TITLESimple Steps to Innovate Your ClubSimple Steps to Innovate Your Club Membership Development Moderator – Brian King, Director of Membership Development 4 February 2015
  • 2. Meet Your Moderator: Brian King Director of Membership Development, Rotary International Started with RI in 2001 Brian King Rotary Club of Evanston IL, USA, District 6440
  • 3. Welcome to the Webinar: • Welcome to the third webinar in the Membership Matters! webinar series • 5 part series dedicated to discussing the fundamentals of Rotary club membership • Each webinar focuses on steps you can take in your club to improve and grow members’ experience with Rotary
  • 4. Webinar Series: • Membership: It’s Now or Never • Perception vs. Reality: Club Evaluation & Visioning • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention • How to Recruit New Members & Strengthen Your Club
  • 5. Webinar Series: • Membership: It’s Now or Never – (Now available on demand at Rotary.org/webinars) • Perception vs. Reality: Club Evaluation & Visioning • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention • How to Recruit New Members & Strengthen Your Club
  • 6. Webinar Series: • Membership: It’s Now or Never – (Now available on demand at Rotary.org/webinars) • Perception vs. Reality: Club Evaluation & Visioning – (Now available on demand at Rotary.org/webinars) • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention • How to Recruit New Members & Strengthen Your Club
  • 7. Webinar Series: • Membership: It’s Now or Never – (Now available on demand at Rotary.org/webinars) • Perception vs. Reality: Club Evaluation & Visioning – (Now available on demand at Rotary.org/webinars) • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention • How to Recruit New Members & Strengthen Your Club
  • 8. Webinar Series: • Membership: It’s Now or Never – (Now available on demand at Rotary.org/webinars) • Perception vs. Reality: Club Evaluation & Visioning – (Now available on demand at Rotary.org/webinars) • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention – (Coming 25 March 2015) • How to Recruit New Members & Strengthen Your Club
  • 9. Webinar Series: • Membership: It’s Now or Never – (Now available on demand at Rotary.org/webinars) • Perception vs. Reality: Club Evaluation & Visioning – (Now available on demand at Rotary.org/webinars) • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention – (Coming 25 March 2015) • How to Recruit New Members & Strengthen Your Club - (Coming 6 May 2015)
  • 10. Our Guest Panelists: Rotarian Mihaela Dumitru Rotary Club of Craiova Probitas Romania, District 2241 Rotarian George Mathenge Rotary Club of Nairobi East Kenya, District 9212
  • 11. Three Simple Steps to Innovate Your Club:
  • 12. Steps to Innovate Your Club: • Rethink Your Club’s Meetings
  • 13. Steps to Innovate Your Club: • Rethink Your Club’s Meetings – What is the members’ Return on Investment for your club meetings?
  • 14. Steps to Innovate Your Club: • Rethink Your Club’s Meetings – What is the members’ Return on Investment for your club meetings? • Update Your Club’s Appearance
  • 15. Steps to Innovate Your Club: • Rethink Your Club’s Meetings – What is the members’ Return on Investment for your club meetings? • Update Your Club’s Appearance – First impressions matter
  • 16. Steps to Innovate Your Club: • Rethink Your Club’s Meetings – What is the members’ Return on Investment for your club meetings? • Update Your Club’s Appearance – First impressions matter • Foster Fellowship in Your Club
  • 17. Steps to Innovate Your Club: • Rethink Your Club’s Meetings – What is the members’ Return on Investment for your club meetings? • Update Your Club’s Appearance – First impressions matter • Foster Fellowship in Your Club – Meaningful connections are why people stay in Rotary
  • 18. Let’s Hear From You: What would you like your club to try? Examples could be… -Be more active with Social Media -Encourage participation from younger members - More opportunities for socialization
  • 19. POLL
  • 20. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings
  • 21. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings – WHY? – The time and location of your meeting can be imposing and costly to potential members – Too much time spent on tradition and ceremony can drive away members and potential members – Club meetings are meant to be fun. Is your club meeting fun for EVERYONE?
  • 22. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings – WHY? – The time and location of your meeting can be imposing and costly to potential members – Too much time spent on tradition and ceremony can drive away members and potential members – Club meetings are meant to be fun. Is your club meeting fun for EVERYONE?
  • 23. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings – WHY? – The time and location of your meeting can be imposing and costly to potential members – Too much time spent on tradition and ceremony can drive away members and potential members – Club meetings are meant to be fun. Is your club meeting fun for EVERYONE?
  • 24. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings
  • 25. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings – HOW? – Add alternative meeting times and locations to accommodate commuters, younger professionals and people with families – Liven things up - Stagnant “business only” meetings can become boring and tedious to attend (and lead) – Imagine each Rotary meeting is someone’s first Rotary meeting
  • 26. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings – HOW? – Add alternative meeting times and locations to accommodate commuters, younger professionals and people with families – Liven things up - Stagnant “business only” meetings can become boring and tedious to attend (and lead) – Imagine each Rotary meeting is someone’s first Rotary meeting
  • 27. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings – HOW? – Add alternative meeting times and locations to accommodate commuters, younger professionals and people with families – Liven things up - Stagnant “business only” meetings can become boring and tedious to attend (and lead) – Imagine each Rotary meeting is someone’s first Rotary meeting
  • 28. Guest Speaker: Rotarian Mihaela Dumitru Mihaela Dumitru Rotary Club of Craiova Probitas, Romania, District 2241 Profession: Architect Rotarian Mihaela Dumitru Rotary Club of Craiova Probitas Romania, District 2241
  • 29. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance
  • 30. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance – WHY? – Your presence on social media/website is your club’s “storefront” and gives the first impression – Your club should reflect the community and the diversity of people and professions within it – Actions speak louder than words – what does your club’s activities say about your Rotary club?
  • 31. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance – WHY? – Your presence on social media/website is your club’s “storefront” and gives the first impression – Your club should reflect the community and the diversity of people and professions within it – Actions speak louder than words – what does your club’s activities say about your Rotary club?
  • 32. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance – WHY? – Your presence on social media/website is your club’s “storefront” and gives the first impression – Your club should reflect the community and the diversity of people and professions within it – Actions speak louder than words – what does your club’s activities say about your Rotary club?
  • 33. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance
  • 34. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance – HOW? – Ensure your club’s online presence reflects Rotary’s new brand and voice (Facebook, Instagram, website) – Identify and perform service that is needed, valued and appreciated by the community – Reach out to community members and professionals that are not represented within your club
  • 35. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance – HOW? – Ensure your club’s online presence reflects Rotary’s new brand and voice (Facebook, Instagram, website) – Identify and perform service that is needed, valued and appreciated by the community – Reach out to community members and professionals that are not represented within your club
  • 36. Steps to Innovate Your Club: STEP #2 Update Your Club’s Appearance – HOW? – Ensure your club’s online presence reflects Rotary’s new brand and voice (Facebook, Instagram, website) – Identify and perform service that is needed, valued and appreciated by the community – Reach out to community members and professionals that are not represented within your club
  • 37. Guest Speaker: Rotarian George Mathenge George Mathenge Rotary Club of Nairobi East, Kenya, District 9212 Profession: Finance Manager Rotarian George Mathenge Rotary Club of Nairobi East Kenya, District 9212
  • 38. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club
  • 39. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club – WHY? – Members join Rotary for service but stay because of the friendships and connections they make – Members want to hone their skills, grow as leaders and feel valued by the club – Engagement is the Key to Retention
  • 40. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club – WHY? – Members join Rotary for service but stay because of the friendships and connections they make – Members want to hone their skills, grow as leaders and feel valued by the club – Engagement is the Key to Retention
  • 41. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club – WHY? – Members join Rotary for service but stay because of the friendships and connections they make – Members want to hone their skills, grow as leaders and feel valued by the club – Engagement is the Key to Retention
  • 42. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club
  • 43. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club – HOW? – Bring in new members in “classes” to ease tension and alleviate the “new person” feeling – Involve new members in club leadership/utilize members talents and passions – Engage members with social activities and service projects – Recognize members’ achievements and accomplishments (inside and outside of the club)
  • 44. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club – HOW? – Bring in new members in “classes” to ease tension and alleviate the “new person” feeling – Involve new members in club leadership/utilize members talents and passions – Engage members with social activities and service projects – Recognize members’ achievements and accomplishments (inside and outside of the club)
  • 45. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club – HOW? – Bring in new members in “classes” to ease tension and alleviate the “new person” feeling – Involve new members in club leadership/utilize members talents and passions – Engage members with social activities and service projects – Recognize members’ achievements and accomplishments (inside and outside of the club)
  • 46. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club – HOW? – Bring in new members in “classes” to ease tension and alleviate the “new person” feeling – Involve new members in club leadership/utilize members talents and passions – Engage members with social activities and service projects – Recognize members’ achievements and accomplishments (inside and outside of the club)
  • 49. Rotary Resources for Clubs and Districts: • Strengthening Your Membership (PDF available on Rotary.org) • Strategic Planning Guide • Rotary Club Central • Governors, Assistant Governors, and Rotary Coordinators
  • 51. WHAT ARE YOU WAITING FOR? BE A VIBRANT CLUB Be a Vibrant Club includes: •A club success story from your region •Ideas for your club to try •Resources for your club on My Rotary
  • 53. Membership Best Practices Discussion Group: Search for “Membership Best Practices” on Rotary.org
  • 54. Thank you! Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars