Sex Appeal: 4 tips for marketing to men
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My webinar on 4 tips to keep in mind when marketing to men (or the women that buy for them), based on consumer and shopper insights and advertising
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Sex Appeal: 4 tips for marketing to men
- 1. sex appeal tips for marketing products to men or women who buy for them Sourabh Sharma s.sharma@skimgroup.com @sssourabh
- 2. Men are from Mars Women are from Venus
- 8. men buying for themselves women buying for their man VS
- 9. Tip #1 Don’t make feminine benefits masculine “Gender Contamination” Jill Avery, Harvard Business School
- 10. aspirational benefits Clean Scrub Cleanse Soft Moisture Hydrate functional benefits “Leaves skin feeling clean” “Leaves skin feeling soft and radiant”
- 11. combined benefits when women buy for their men
- 12. Tip #2 Prevent the emotional negative Razor burn Balding Dandruff
- 13. Be specific: use the emotional insight behind the fear “For clean and flake free hair” “Soothes skin to prevent razor burn”
- 14. Be specific: use directive language correct hairlines fuller hair
- 15. Tip #3 Give men the power of proof
- 16. Use meaningful parts or numbers Clean + fresh Showcase (clinical) proof 3 powerful nutrients Avoid extreme numbers
- 18. Tip #4 Make the benefit healthy and lasting “24 hour hold” “Styling gel with all day staying power”
- 19. Focus on health not beauty “Nourish your skin with rich lather” “Fight dryness and maintain skin’ s balance”
- 20. Conclusion Men are investors, they need the product to work and last
- 21. Conclusion Men and woman emote differently Read our article in Global Cosmetics Industry Magazine March 2015: “Sex Appeal”
- 23. Sex appeal Tips for Marketing products to men (or women who buy for them) skimgroup.com Sourabh Sharma s.sharma@skimgroup.com @sssourabh Contact us