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#BOLOCON: Next Generation Social Media For Agencies

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Firebelly Marketing
Firebelly Marketing

This session from #BOLOCON focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. You’ll want to understand these emerging trends to keep your company relevant, protect your interests, and potentially leverage them to grow your business.

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NEXT GENERATION SOCIAL MEDIA FOR AGENCIES
MY STORY
POP QUIZ
EMERGING TREND #1 Shilling and “selling out” are no longer seen as negative— they’re the norm. @firebelly #BOLOCON
Top Instagrammers and Viners make $$$ placing products in their photos & videos. @firebelly #BOLOCON
@firebelly #BOLOCON
Gen Y doesn’t sell out— they cash in. #NextGenSocial @firebelly #BOLOCON
EMERGING TREND #2 Improved image recognition and logo detection. @firebelly #BOLOCON
Discover photos of a brand that a simple hashtag or text-based search would miss. @firebelly #BOLOCON
If you’re not using image recognition tools, you’re literally “missing the pictures.” #NextGenSocial @firebelly #BOLOCON
EMERGING TREND #3 Battle for the back channel. @firebelly #BOLOCON
The back channel is big business, but a tricky place to reach consumers seeking “privacy.” Snapchat Facebook Messenger Instagram Direct WhatsApp @firebelly #BOLOCON
@firebelly #BOLOCON
EMERGING TREND #4 You gotta pay to play. @firebelly #BOLOCON
The free ride is coming to an end. @firebelly #BOLOCON
The new reality for brands on social media—you gotta pay to play. #NextGenSocial @firebelly #BOLOCON
EMERGING TREND #5 The definition of engagement has shifted from “like & comments” to “clicks & sales.” @firebelly #BOLOCON
We want likes really means we want sales. @firebelly #BOLOCON
Brands say they want engagement, but they really want sales. #NextGenSocial @firebelly #BOLOCON
EMERGING TREND #6 Simplified social sales experiences. @firebelly #BOLOCON
Make purchases with a few taps. @firebelly #BOLOCON
Like2Buy by Curalate for Instagram @firebelly #BOLOCON
EMERGING TREND #7 Predictive marketing tools. @firebelly #BOLOCON
Who doesn’t want a crystal ball? @firebelly #BOLOCON
Analytical tools that simply share historical data are history. #NextGenSocial @firebelly #BOLOCON
BE ON THE LOOK OUT www.firebellymarketing.com

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