Alexandria, Virginia (November 19, 2014) — ENODO Global, Inc. presented at the Countering Terrorism and Violent Extremism conference held at the Defence Academy of the United Kingdom. The conference, part of the Symposia at Shrivenham series, provides a forum to Government agencies, military and civilian, industry and research establishments for the exploration and exchange of experience and knowledge. Such multi-perspective open exchanges lead to constructive questioning and a synthesis of ideas in a relaxed but professional environment.
This presentation provided solutions for how governments and corporations can design and implement effective population-centric communications and engagement strategies. By adopting a proactive approach to counter civil unrest, institutions can delegitimize activist’s narratives and activities, diminish their influence and utility, and build cohesion between government institutions, companies, and communities. This allows for channeling of resources to address grievances in an ordered, constructive manner.
3. Issues are in addressing
the desire, particularly
desires expressed by a
majority who identify with
an unmet expectation*
• As economic conditions
i m p r o v e , o r a r e
anticipated to improve,
majority expectations
and desires will rise and
become declared
Violence is an expression of desire, a
means to achieve an objective, when
other means are not possible, apparent,
or are non-rewarding
• Anticipated and countered, but roots will
*perceived “reasonable” expectation
endure unless directly challenged
5. A Society is formed from
communities with shared goals.
Communities are formed with
shared identity & needs.
Identity and narrative (description) of a community
is a basic factor in formation of ‘extremism’:
• Extremists reject the shared goals of a society
• The society’s goals are perceived as a threat to the
identity of a community, and consequently its
fundamental existence
• Extremists convince followers (and targeted
communities) that there is no other choice but violence
to protect their identity
7. Worldwide audience available via mass
communication
• Identity and communities are not
restricted to national boundaries
• Many naïve/uneducated and willing
recruits with unmet, rising
expectations
Global appeal makes counter
argument(s) difficult
• Societal ‘norms’ are not the same
worldwide; different perceptions
and variance of “right and wrong”
and application of consequences
Use of disenfranchised communities by proxy
The extremist still seeks a political change, using violence to achieve it
• Yet communities’ long-term goals are often at odds with the
extremist’s
e.g. resolution of a grievance vs. establishing a
brand new political structure
8. Typical Approach:
Big Data
One cannot defeat an ideology or point of view with brute
technological force and simple reliance on “data” to point the
way. It fails to address the human element of the problem,
where the individual human being needs to feel part of a vibrant
community that will endure and grow.
9. Technology As a Solution Instead of a Tool
Social
Media
Geospa.al
Audiovisual
3D
Data
Web
Traffic
Log
Files
These may provide indicators of identity and
associated narratives, but will not reveal true
drivers of discontent – the ‘why’ of the problem.
Tech driven pointers must be
understood within context of
community identity.
11. Proactive NOT Reactive
• Know and engage with your communities – know what
they want – serve their legitimate, reasonable needs
Attack the Source
• Determine the grievance(s) – sift for the true motivator
– dialogue and demo good faith to address the
concerns
Delegitimize Negative Actors
• Call out individuals and groups acting for themselves
• Show evidence of proxy use; destroy their credibility
Engage the Disenfranchised
• He who thinks he has nothing to lose is very deadly
• Show they have a say and a future in the society
12. Recruiting for ISIS
U.S. Broadcast of CBS 60 Minutes
Sunday, November 2nd, 2014
cbsnews.com/news/recruiting-for-isis-60-minutes/
13. Anjem Choudary
Abu Rumaysah
Profile: Intelligent, crafty, & motivated; legitimized by
Interview and subsequent arrest
• Organizations banned by U.K. government under
anti-terror laws; denies “actively recruiting” to send
followers to fight abroad
• Arrested after interview on suspicion of
encouraging terrorism
Profile: Dutiful lieutenant with dreams of grandeur;
also legitimized by interview & arrest
• Convert with complete rejection of anyone not of
Muslim faith
• Identifies first as Muslim, not British – “this is just an
island I was born in”
• “Alternate Reality”
• A reality none-the-less
• Sharia Patrols “are a means to an end”
14. ENODO Global’s
Analysis:
Choudary & Rumaysah deliberately wanted to make
viewers uneasy. Answers were incensing and filled
with rhetoric and simple minded platitudes.
Objective:
• Appeal to Those Desiring Power
o Disenfranchised British citizens
o Immigrants already ostracized, feared for Islamic beliefs
• Instill, Sow Fear
• Heighten U.K. Government Defensives
“This is a group that believes the West is at war with Islam”
~ Inaccurate Statement ~
This group wants its audience and converts
worldwide to believe the West is at war with Islam,
particularly the U.K. government against its own
British citizens and immigrants of Islamic faith.
15. ENODO’s Recommended Solutions
Directly attack the arguments and delegitimize these two
individuals, their organizations, and their methods.
Challenge Double Standards ‘Sharia Patrols’ as Paramilitary Public Engagements
• Violence is not
The Overall Issue Is a
Social Integration Matter
• Redirect attention away from
looming civil battles
• Ensure fair treatment of Islamic
adherents and humanity
tolerated against
Muslims & NON-Muslims
in British Society
• Arrest for Disturbance of Peace
• Public Trial for vigilantism &
inciting insurrection.
• Support Local Leaders
• Praise Outreach Programs
• Reconciliation Incentives
17. Collection & Analysis
Collection of data sets from multiple sources to build an
accurate, in-depth, historical and contemporary understanding
of the identity dynamics within a particular area
Population-Centric Methodology
Application of our proprietary, population-centric methodology
to delineate key issues, sentiments, and specific complexities
that resonate with a given population or target group
Irregular Warfare Techniques
Apply irregular warfare techniques to our analytical process to
create and maintain discreet, secure production environments,
operating with and through their communities
Engagement Strategies
Tailored operational guidance to work with communities that will
facilitate the growth and development of community networks,
which over time will deliver advanced warning against potential
threats
18. ENODO Global, Inc.
• Business intelligence and risk assessment firm
• Conducts population-centric analysis to solve
complex social problems in dynamic cultural
environments
• We deliver community-based risk assessments,
predictive analysis, and engagement strategies
that are monitored near real-time