Content Marketing in Australia 2015: Benchmarks, Budgets and Trends - by Content Marketing Institute and ADMA, sponsored by Brightcove

Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends
SponSored by

TABLE OF CONTENTS
2
 Welcome................................................................................................................................................. 3
 Usage & Overall Effectiveness.............................................................................................................. 4
 Strategy & Organization........................................................................................................................ 6
 Goals & Metrics..................................................................................................................................... 10
 Content Creation & Distribution........................................................................................................ 13
 Budgets & Spending............................................................................................................................ 22
 Challenges & Initiatives...................................................................................................................... 24
 Comparison Chart: Comparison of Most Effective vs.
Least Effective Australian Content Marketers.................................................................................. 29
 Comparison Chart: Documented vs. Verbal-Only Content Marketing Strategy.......................... 30
 Demographics...................................................................................................................................... 31
 About..................................................................................................................................................... 32
SponSored by

WELCOME
Hello Content Marketers,
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends.
This is the third year that Content Marketing Institute and the Association for Data-driven
Marketing and Advertising (ADMA) have partnered to produce this report. This
year, we look at how Australian for-profit marketers (both business-to-business and
business-to-consumer) approach content marketing as compared with last year.
The findings this year point to experimentation with content marketing tactics. For
example, we found that fewer marketers are using blogs, but at the same time the
effectiveness rating for blogs has increased. On the other hand, more marketers are
using in-person events, which is positive, considering it’s rated the most effective tactic.
While the percentage of marketers who consider their companies to be effective at
content marketing decreased slightly (33% said they were effective last year vs. 29%
this year), the survey points to a solution: a documented contented marketing strategy.
Clearly, there is work to be done. We’re looking forward to providing you with
resources as you move onward.
Yours in content,
Joe & Jodie
Joe Pulizzi
Founder
Content Marketing Institute
Jodie Sangster
Chief Executive Officer
The Association for
Data-driven Marketing
and Advertising
3
SponSored by

USAGE & OVERALL EFFECTIVENESS Does your organization
SponSored by
4
use content marketing?
89% say yes
Last year, 93% of Australian respondents said
they use content marketing. Back then, we
defined content marketing as the “creation and
distribution of educational and/or compelling
content in multiple media formats to attract and/
or retain customers.”
This year, we defined content marketing as
“a strategic marketing approach focused on
creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly
defined audience—and, ultimately, to drive
profitable customer action.”
The new definition—crafted by Content
Marketing Institute in early 2014—better reflects
how content marketing has grown from the mere
“creation and distribution” of content to a formal
business discipline.
Percentage of Australian Respondents
Using Content Marketing
89%
Yes
11%
No
Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA

SponSored by
USAGE & OVERALL EFFECTIVENESS
5
Overall, how effective is
your organization at
content marketing?
29% say they are effective
Note: For purposes of our annual survey,
we define effectiveness as “accomplishing
your overall objectives.” Those who rate their
organizations a 4 or 5 (on a scale of 1 to 5, with
5 being “Very Effective” and 1 being “Not at all
Effective”) become our “most effective” or “best-in-
class.” The 1s and 2s are considered “least
effective,” while the 3s are neutral.
Last year, 33% of Australian marketers said they
were effective. Having a documented content
marketing strategy helps in this regard: 44% of
those who possess one say they are effective.
How Australian Marketers Rate the
Effectiveness of Their Organization’s
Use of Content Marketing
Very Effective 5%
24%
0 10 20 30 40 50
50%
18%
Not At All Effective 3%
5
4
3
2
1

SponSored by
STRATEGY & ORGANIZATION
6
Does your organization
have a content marketing
strategy?
37% say they have a
documented strategy
Percentage of Australian Marketers
Who Have a Content Marketing Strategy
Last year, we asked marketers for the first time
Yes, and it is documented 37%
whether or not they had a documented content
marketing strategy. The high percentage who
Yes, but it is not documented 46%
said no (43%) left us wondering whether some
had a strategy but had simply not taken the
No 12%
time to document it. So this year we worded
the question differently and discovered that
Unsure 5%
46% of marketers are using a verbal-only
strategy. The 37% who have documented their
strategy are more effective in nearly all aspects
of content marketing when compared with
those who have not. 0 10 20 30 40 50

SponSored by
Very closely 40%
Somewhat 56%
We rarely use it 3%
Unsure 1%
0 10 20 30 40 50 60
7
How closely does your
content marketing strategy
guide your organization’s
content marketing efforts?
40% say very closely
Having a strategy is one thing—following it
is another. The more effective the Australian
marketer, the more likely it is that his or her
organization follows the strategy very closely
(65% of the most effective follow their strategy
very closely).
Percentage of Australian Marketers
Who Say Strategy Guides Efforts

SponSored by
Yes, and it functions independently as its own unit 12%
Yes, and it works horizontally across the organization silos 27%
No, but planning to have one 23%
No, and no plans to have one that I know of 38%
0 10 20 30 40 50 60
8
Does your organization
have a dedicated content
marketing group?
39% say yes
This is a new question on our annual survey.
The most effective marketers are more likely to
have a dedicated group (54%) when compared
with the total sample (39%). The same is true
for those who have a documented content
marketing strategy (60%).
Percentage of Australian Marketers Who
Have a Dedicated Content Marketing Group

SponSored by
9
Which area in your
organization is accountable
for content marketing?
25% say product marketing
Smaller companies are more likely than larger
ones to report directly to the owner/C-level.
Areas Accountable for
Australian Content Marketing
Product Marketing
Owner/C-level
Demand Gen Marketing
PR/Corporate Communications
Social Team/Social CRM
Other
No one, Unsure, or No Answer
25%
23%
6%
11%
17%
7%
12%

SponSored by
GOALS & METRICS
10
How important is each
of the following content
marketing goals to your
organization?
87% say engagement
is important
Note: Percentages shown represent marketers who
rated each goal a 4 or 5 on a 5-point scale where
5 = “Very Important” and 1 = “Not at all Important.”
As they did last year, Australian marketers most
often cited engagement, brand awareness, and
lead generation as goals for content marketing.
The most effective Australian marketers place
higher importance on all the goals shown here
when compared with the total sample.
Customer evangelism was a new option on the
survey this year.
Organizational Goals for
Engagement
Brand Awareness
Lead Generation
Customer Retention/Loyalty
Sales
Lead Nurturing
Upsell/Cross-sell
Customer Evangelism
87%
85%
79%
78%
74%
73%
62%
59%
0 10 20 30 40 50 60 70 80 90

SponSored by
11
Which metrics does your
organization use to assess
content marketing success?
60% say website traffic
Note: Fewer than 30% cited the following
metrics: Sales Lead Quantity (29%), Benchmark
Lift of Company Awareness (29%), Inbound
Links (28%), Benchmark Lift of Product/Service
Awareness (21%), Customer Renewal Rates (19%),
and Cost Savings (8%).
Regardless of how effective they are at content
marketing, Australian marketers cite website
traffic as the metric they use most often to
gauge content marketing success. Website
traffic topped this list last year as well.
GOALS & METRICS
Metrics for Australian
Content Marketing Success
Website Traffic
Higher Conversion Rates
Sales
SEO Ranking
Time Spent on Website
Sales Lead Quality
Qualitative Feedback from Customers
Subscriber Growth
60%
46%
46%
39%
38%
37%
37%
32%
0 10 20 30 40 50 60 70

SponSored by
12
How successful is your
organization at tracking
the ROI of its content
marketing program?
20% say they
are successful
As these percentages show, many Australian
marketers have a difficult time tracking ROI.
Having a documented content marketing strategy
helps, though, as 33% of those who possess one
are successful in this area, compared with the
20% average for the total sample.
GOALS & METRICS
How Australian Marketers Rate
Their Organization’s Success
at Tracking ROI
Very Successful 5%
15%
32%
24%
Not At All Successful 9%
We Do Not Track 13%
0 10 20 30 40 50
5
4
3
2
1

SponSored by
Change in Australian Content Creation
13
Compared with one year
ago, how much content is
your organization creating?
74% are creating more
This percentage decreased from last year, when
81% said they were creating more content.
Of the total sample, however, the marketers
who have a documented content marketing
strategy reported an increase (87% say they are
creating more content).
CONTENT CREATION & DISTRIBUTION
(Over Last 12 Months)
Significantly More
More
Same Amount
Less
Unsure
32%
2%
4%
42%
18%

SponSored by
14
How many different
audiences does your
organization target
with separate content
marketing strategies?
The average number is 4
In general, the larger the Australian
organization, the more audiences it targets.
Enterprise firms (1,000+ employees) target
an average of 5.
Number of Audiences
that Australian Marketers Target
7%
5%
29%
45%
5%
10%
0 10 20 30 40 50
10+
7-10
4-6
2-3
1
Unsure

SponSored by
15
Which content marketing
tactics does your
organization use?
Use of in-person events has
increased, while blog usage
has decreased
Average Number Used: 12
Note: Fewer than 45% said they use the following tactics: Print
Magazines (43%), Branded Content Tools (40%), White Papers (40%),
Webinars (39%), Mobile Apps (38%), Digital Magazines (32%), Print
Newsletters (29%), eBooks (28%), Books (24%), Podcasts (22%),
Virtual Conferences (20%), and Games/Gamification (15%).
Australian marketers are using fewer content marketing tactics,
on average, than they did last year (12 this year vs. 13 last year).
The same three tactics top the list of most widely used: social
media content (other than blogs), articles on your website, and
eNewsletters.
The biggest decrease in usage has been with blogs (80% last year vs.
68% this year). Yet at the same time, the effectiveness rating for blogs
increased (from 58% last year to 62% this year).
The biggest increases in usage have been with:
• Infographics (43% last year vs. 61% this year)
• In-person Events (64% last year vs. 74% this year)
• Microsites (48% last year vs. 54% this year).
Illustrations/photos was a new option on the survey this year.
Australian Content Marketing Tactic Usage
Social Media Content – other than blogs
Articles on Your Website
eNewsletters
In-person Events
Case Studies
Videos
Blogs
Illustrations/Photos
Infographics
Microsites
Online Presentations
Research Reports
86%
85%
83%
74%
72%
72%
68%
66%
61%
54%
47%
45%
0 10 20 30 40 50 60 70 80 90 100

SponSored by
16
How effective are the
following tactics that
you use?
65% say in-person events
are effective
These are the 10 tactics that Australian
marketers find most effective.
Enewsletters, which came in first last year at
73%, decreased to 62% this year. In-person
events stayed about the same (66% last year).
Research reports decreased from 63% last
year to 50% this year. Videos decreased from
62% to 53%.
White papers and microsites are both new to
the top 10 effective list this year.
Effectiveness Ratings
for Australian Tactics
65%
62%
62%
61%
57%
57%
53%
53%
52%
50%
In-person Events
eNewsletters
Blogs
White Papers
Microsites
Case Studies
Social Media Content – other than blogs
Videos
Articles on Your Website
Research Reports
0 10 20 30 40 50 60 70 80

SponSored by
17
Which social media
platforms does your
organization use to
distribute content?
83% use LinkedIn
Note: Fewer than 25% said they use the following
platforms: Vimeo (24%), SlideShare (23%), Flickr
(13%), Tumblr (10%), StumbleUpon (8%),
Foursquare (8%), SnapChat (7%), and Vine (6%).
Last year, Australian marketers used an average
of 5 social media platforms, compared with
6 this year.
The percentages shown here are similar to last
year’s with one notable exception: usage of
Google+ has increased by 12 percentage points
(47% last year vs. 59% this year).
LinkedIn
Facebook
Twitter
YouTube
Google+
Instagram
Pinterest
Vimeo
SlideShare
Social Media Platform Usage
83%
81%
79%
70%
59%
33%
31%
24%
23%
0 10 20 30 40 50 60 70 80 90 100

SponSored by
18
social media platforms
that you use?
57% say LinkedIn is effective
These are the 7 social media platforms that
Australian marketers find most effective.
The percentages shown here are fairly similar
to those reported last year. The most notable
change is with Twitter (45% last year vs. 53%
this year).
Effectiveness Ratings for
Australian Social Media Platforms
LinkedIn
Twitter
YouTube
Facebook
31%
25%
19%
Instagram
Pinterest
Google+
57%
53%
48%
46%
0 10 20 30 40 50 60 70

SponSored by
19
How often does your
organization publish new
content that supports
its content marketing
program?
49% say daily or multiple
times per week
72% of the most effective Australian marketers
publish new content daily or multiple times per
week, compared with 49% of the total sample.
How Often Australian Marketers
Publish New Content
Daily
Multiple Times per Week
Weekly
Multiple Times per Month
Monthly
Less than Once per Month
Unsure
18%
31%
7%
8%
15%
4%
15%

SponSored by
20
Which paid advertising
methods do you use to
promote/distribute
content?
68% say they use search
engine marketing (SEM)
This was a new question on the survey.
The most effective content marketers were
more likely than the total sample to say
they use online banner ads (65% vs. 58%),
native advertising (54% vs. 42%) and content
discovery tools (23% vs. 16%); their usage of the
other methods was fairly similar.
In addition, there is a correlation between
company size and the number of paid methods
used. For example, small organizations (1-10
employees) use an average of 3 paid methods,
whereas enterprise companies (1,000+
employees) use an average of 5.
Australian Paid Advertising Usage
68%
63%
62%
58%
50%
Search Engine Marketing (SEM)
Social Ads (e.g., LinkedIn ads)
Print or Other Offline Promotion
Traditional Online Banner Ads
Promoted Posts (e.g., promoted Tweets)
Native Advertising
Content Discovery Tools
42%
16%
0 10 20 30 40 50 60 70

SponSored by
21
paid advertising methods
that you use to distribute
content?
Australian marketers have
the most confidence in
search engine marketing
rated each method a 4 or 5 on a 5-point scale where
5 = “Very Effective” and 1 = “Not at all Effective.”
Not only is search engine marketing (SEM) the
paid method that Australian marketers use most
to promote content, it’s also the one they view as
most effective.
The most effective Australian marketers are much
more likely to say print or other offline promotion
is effective when compared with the total sample
(63% vs. 42%); they also look more favorably upon
social ads (52% vs. 42%).
Effectiveness Ratings for
Australian Paid Advertising Methods
Search Engine Marketing (SEM)
Print or Other Offline Promotion
Social Ads (e.g., LinkedIn ads)
Promoted Posts (e.g., promoted Tweets)
Content Discovery Tools
Native Advertising
Traditional Online Banner Ads
61%
42%
42%
40%
33%
33%
32%
0 10 20 30 40 50 60 70

SponSored by
22
Approximately what
percentage of your
organization’s total
marketing budget (not
including staff) is spent on
content marketing?
The average is 27%
This figure remains the same as last year.
However, there are differences based on:
• Effectiveness—the most effective marketers
spend 36% and the least effective spend 14%
• Strategy—those who have a documented
content marketing strategy spend 31%, those
who have a verbal strategy spend 25%, and
those without a strategy spend 13%
• Company size—enterprise companies (1,000+
employees) spend 19% and small companies
(10-99 employees) spend 28%
BUDGETS & SPENDING
Percentage of Total Marketing Budget
Spent on Australian Content Marketing
100%
75-99%
50-74%
25-49%
10-24%
1-9%
0%
Unsure
2%
3%
11%
13%
21%
29%
1%
18%
0 10 20 30 40 50

SponSored by
23
How do you expect your
organization’s content
marketing budget to
change in the next 12
months?
63% say they will increase
spending
Last year, 69% said they would increase
spending, compared with 63% this year.
73% of those who have a documented content
marketing strategy plan to increase spending,
as do 70% of marketers who work for enterprise
companies (1,000+ employees).
BUDGETS & SPENDING
Australian Content Marketing Spending
(Over Next 12 Months)
Significantly Increase 14%
Increase
Remain the Same
Decrease 1%
49%
30%
Unsure 4%
0 10 20 30 40 50

SponSored by
24
With regard to content
marketing, how challenged
are you with each of the
following?
50% say producing engaging
content is a challenge
rated each challenge a 4 or 5 on a 5-point scale where
5 = “Very Challenged” and 1 = “Not at all Challenged.”
The percentage of marketers who cited each of these
challenges increased this year, with the exception
of producing a variety of content (41% last year vs.
37% this year). Technology-related challenges was
a new choice on the survey, and producing content
consistently replaced producing enough content.
The biggest increases are with finding trained content
marketing professionals (9% last year vs. 31% this
year) and lack of buy-in/vision from higher-ups (15%
last year vs. 32% this year).
CHALLENGES & INITIATIVES
Challenges that Australian Marketers Face
50%
48%
46%
44%
Producing Engaging Content
Lack of Budget
Producing Content Consistently
Measuring Content Effectiveness
Gaps in Knowledge and Skills of Internal Team
Producing a Variety of Content
Lack of Integration Across Marketing
Lack of Buy-in/Vision from Higher-Ups
Finding Trained Content Marketing Professionals
Technology-related Challenges
0 10 20 30 40 50 60 70
37%
37%
35%
32%
31%
26%

Which content marketing initiatives are you working on?
A high percentage are focused on audience-centered activities.
New this year, we presented marketers with a list of 28 initiatives. We asked them to select one of three options for each:
working on now, plan to begin working on within 12 months, and not a priority .
Australian marketers are working on an aver age of 14 initiatives, and plan t o begin working on 9 mor e, on average, over the
next 12 months.
The highest percentages of Australian marketers are presently working on:
 Better understanding of audience: 67%
 Creating more engaging/higher-quality content: 67%
 Organizing content on website: 65%
 Creating visual content: 61%
 Better converting website visitors: 60%
As for which they plan to begin working on within 12 months, the highest percentages selected:
 Measuring content marketing ROI: 41%
 Content curation strategies: 40%
 Creating a channel plan for social media: 38%
 Understanding/using content marketing technology: 38%
 Content personalization: 35%
The initiatives appearing on the following pages are the 10 that received the highest combined percentages of
“working on now” and “plan t o begin working on within 12 months.”
25
SponSored by

Better Understanding of What
Content is Effective—and What Isn’t
26
Better Understanding
of Audience
Creating More
Engaging Content
5% 6%
58% 23% 67% 22% 67%
Now Within 12 Months Not a Priority No Answer
4%
33%
5% 5% 5%
SponSored by

27
Optimizing Content
Organizing Content
on Website
Better Converting
Website Visitors
7% 8%
55% 27% 60% 22% 65%
Now Within 12 Months Not a Priority No Answer
33%
4% 6% 5% 8%
SponSored by

28
Measuring Content Marketing ROI
Finding More/Better Ways
Creating Visual Content to Repurpose Content
10% 11%
46% 25% 61% 56%
28%
Now Within 12 Months
Not a Priority No Answer
9%
41%
4%
Tying Content to Business Goals
54%
12%
30%
4%
4% 4%
SponSored by

COMPARISON CHART
Comparison of Most Effective vs. Least Effective
Australian Content Marketers Total
 Has a documented content marketing strategy.........................................................................................55%................... 37%................... 13%
 Has a content marketing strategy, but it’s not documented.....................................................................37%................... 46%................... 46%
 Content marketing strategy very closely guides efforts.............................................................................65%................... 40%................... 19%
 Content marketing strategy somewhat guides efforts...............................................................................35%................... 56%................... 63%
 Has a dedicated content marketing group.................................................................................................54%................... 39%................... 14%
 Is successful at tracking ROI........................................................................................................................47%................... 20%.................... 9%
 Average number of tactics used................................................................................................................... 14...................... 12........................9
 Average number of social platforms used.....................................................................................................6........................ 6.........................5
 Publishes new content daily or multiple times per week..........................................................................72%................... 49%................... 19%
 Percentage of total budget allocated to content marketing......................................................................36%................... 27%................... 14%
 Average number of initiatives working on now........................................................................................... 16...................... 14.......................10
 Average number of initiatives planning to begin working on within 12 months.........................................7........................ 9........................11
29
Most
Effective
Sample
Least
Effective
Chart term definitions: A “best-in-class” content marketer (aka “most effective”) is one who rates his or her organization a 4 or 5 in terms of effectiveness on a scale of 1 to 5,
with 5 being “Very Effective” and 1 being “Not at all Effective.” Those who rate themselves 1 or 2 are the “least effective.”
SponSored by

COMPARISON CHART
Documented vs. Verbal-Only
Content Marketing Strategy Verbal
 Considers organization to be effective at content marketing.............................................................................................. 44%................... 23%
 Content marketing strategy very closely guides efforts....................................................................................................... 56%................... 27%
 Content marketing strategy somewhat guides efforts......................................................................................................... 44%................... 65%
 Has a dedicated content marketing group........................................................................................................................... 60%................... 27%
 Is successful at tracking ROI.................................................................................................................................................. 33%................... 15%
 Average number of tactics used.............................................................................................................................................. 14.......................11
 Average number of social platforms used............................................................................................................................... 6.........................5
 Publishes new content daily or multiple times per week.................................................................................................... 62%................... 49%
 Percentage of total budget allocated to content marketing................................................................................................ 32%................... 25%
 Challenged with producing engaging content..................................................................................................................... 43%................... 51%
 Challenged with producing content consistently................................................................................................................. 34%................... 50%
 Average number of initiatives working on now...................................................................................................................... 17.......................12
 Average number of initiatives planning to begin working on within 12 months................................................................... 6........................10
30
Documented
Strategy
Strategy
SponSored by

DEMOGRAPHICS
Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends is produced by Content Marketing Institute in partnership with the Association
for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove.
The fifth annual content marketing survey, from which the results of this third annual Australia report were generated, was mailed electronically to a
sample of marketers using lists from Content Marketing Institute, ADMA, MarketingProfs, Brightcove, Blackbaud, the Business Marketing Association
(BMA), EnVeritas Group (EVG), the Direct Marketing Association UK (DMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial
Group.
A total of 5,167 recipients from around the globe—representing a full range of industries, functional areas, and company sizes—responded to the annual
survey throughout July and A ugust 2014. This r eport presents the findings fr om the 251 r espondents who said the y were for-profit marketers in Australia
(136 B2B, 40 B2C, and 75 both B2B+B2C). Additional r eports based on the annual sur vey are available at www.contentmarketinginstitute.com/research.
Special thanks to MarketingProfs for their assistance with the annual survey and the B2B North America and B2C North America reports.
31
Size of Australian Company
Australian Industry Classification (by Employees)
Australian Job Title/Function
19%
22%
51%
13%
4%
8%
13%
11%
32%
21% 25%
11%
10%
8% 9%
37%
6%
■ Advertising/Communications/
Marketing/PR
■ Banking/Accounting/Financial
■ Publishing/Media
■ Technology
■ Consulting
■ Education
■ Other
■ Marketing/Advertising/
Communications/PR Management
■ Corporate Management/Owner
■ Marketing Administration/Support
■ Content Creation/Management
■ Consultant
■ Other
■ Micro (Fewer than 10 Employees)
■ Small (10-99 Employees)
■ Midsize (100-999 Employees)
■ Large (1,000+ Employees)
SponSored by

ABOUT
About Content Marketing Institute
Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands
how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content
marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine
Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI
is a 2012, 2013, and 2014 Inc. 500 company. View all CMI research at www.contentmarketinginstitute.com/research. Learn how to create a
documented content marketing strategy, a key component for improving overall content marketing effectiveness.
About the Association for Data-driven Marketing and Advertising
The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and
advertising and is the lar gest marketing and advertising body in A ustralia with more than 600 member or ganisations.
ADMA represents the new era of marketing and advertising—a 360 vie w from end-to-end.
• From marketing to advertising
• From effective to creative
• From above to below
• From measurable to engaging
ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms,
providing knowledge, advocacy, insight, and innovation to advance responsive and enlightened marketing.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is a leading global provider of powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing,
distributing, measuring and monetizing video across devices. Brightcove has more than 5,500 customers in over 70 countries that rely on the
company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere.
To learn more, visit www.brightcove.com.
For more information about this report, contact research@contentinstitute.com.
32
SponSored by

Content Marketing in Australia 2015: Benchmarks, Budgets and Trends - by Content Marketing Institute and ADMA, sponsored by Brightcove

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (12)

More from Content Marketing Institute

More from Content Marketing Institute (20)

Recently uploaded

Recently uploaded (20)

Content Marketing in Australia 2015: Benchmarks, Budgets and Trends - by Content Marketing Institute and ADMA, sponsored by Brightcove