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Tweeting Improvement 
Webinar 
December 2, 2014
 We help clients in all industries deploy Lean management & achieve business performance improvement. 
 Teacher at University of California, San Diego 
 Author & Speaker: 
Karen Martin, President The Karen Martin Group, Inc. 
2 
www.ksmartin.com/subscribe 
2013 Shingo Prize winner!
@karenmartinopex 
#TweetLean
Tweeting Improvement
What is a Tweet? 
Saying anything in 140 characters or less. 
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 
© 2014 The Karen Martin Group, Inc. 
5 
Red = Leave a minimum of 17 characters for retweets & replies
#Hashtag 
•A way to connect people to a conversation or to make a point. 
–Research to make sure it’s associated with what you think it’s associated with. 
–Short and simple. 
•No more than 2 hashtags per Tweet 
•See Jimmy Fallon & Justin Timberlake’s funny take - https://www.youtube.com/watch?v=57dzaMaouXA 
•For more info - http://en.wikipedia.org/wiki/Hashtag 
© 2014 The Karen Martin Group, Inc. 
6
Getting Started – Sign up! www.twitter.com 
7
Getting Started – Select Your User Name 
8 
15 characters max
Getting Started – Create Your Profile & Load Header Image 
9 
Profile 
1500 x 500 pixels 
400 x 400 pixels
© 2014 The Karen Martin Group, Inc. 
10 
Choose Your Theme Color 
www.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing.
11
Recommended Follows 
•Adam Grant - @AdamMGrant 
•Bloomberg Businessweek - @BW 
•The Economist - @TheEconomist 
•Everyday Wow - @everydaywow 
•Fast Company - @fastcompany 
•Fortune mag - @FortuneMagazine 
•Harvard Business Review - @HBR 
•Inc Magazine - @Inc 
•Maria Popova - @brainpicker 
•RadioLab - @RadioLab 
•Rosebeth Moss Kanter - @RosabethKanter 
•Simon Sinek - @simonsinek 
•Stephen Shapiro - @StephenShapiro 
•strategy+business - @stratandbiz 
•Ted Coine & Shawn Murphy - @switchandshift 
•The Economist - @TheEconomist 
12 
Lean Thinkers 
Others 
•Alan Gleghorn - @AlanGleghorn 
•Alan Robinson - @alanrobinson 
•AME - @AMEConnect 
•Dan Markovitz - @danmarkovitz 
•Daniel Jones - @DanielJonesLean 
•Darrell Damron - @LeanWAGOV 
•Dean Schroeder - @deanmschroeder 
•Eric Ries - @ericries 
•Joakim Ahlstrom - @SucceedwithCI 
•Jon Miller - @jmiller_kaizen 
•Kevin Meyer - @Kevin_Meyer 
•Lean Enterprise Institute - @ leandotorg 
•Mark Graban - @MarkGraban 
•Michael Ballé - @thegembacoach 
•Mike Thelen - @mdthelen 
•Russell Watkins - @leansempai 
•The Shingo Institute - @ShingoInst
© 2014 The Karen Martin Group, Inc. 
13 
Tweets that mention you 
Private messages 
Search for hashtags
Let’s Tweet!!! 
© 2014 The Karen Martin Group, Inc. 
14
The Art of Brevity: Twitter Grammar Rules 
No 
How r u 2day? 
Yes 
See @karenmartinopex’s post re 2 key #lean mgmt practices. 
© 2014 The Karen Martin Group, Inc. 
15
Retweets & Modified Tweets 
•Retweet (RT) 
•Modified Tweet (MT) 
© 2014 The Karen Martin Group, Inc. 
16
Favorite 
•Really like what someone has to say? Or want to go back to it? Favorite their tweet. 
© 2014 The Karen Martin Group, Inc. 
17
Miscellaneous 
•Mentions - A mention is a tweet that contains someone’s handle/user name (@karenmartinopex). 
•Lists – Way to filter/manage your feed; can be public or private. 
•Thanking people – debatable. 
© 2014 The Karen Martin Group, Inc. 
18
Tricks of the Trade 
Twitter will automatically shorten URLs to save characters. 
© 2014 The Karen Martin Group, Inc. 
19 
Add a character in front of a message that begins with a user name if you want all to see the Tweet
“Pinned Tweet” – Appears 1st on Profile 
© 2014 The Karen Martin Group, Inc. 
20
Twitter Archive – To See What You’ve Tweeted (Under Settings) 
© 2014 The Karen Martin Group, Inc. 
21
Two Useful Tools 
•HootSuite – www.hootsuite.com 
–Good for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds) 
–Good for other social media sites as well 
•BufferApp – www.bufferapp.com 
–Good for scheduling Tweets in advance 
–Recommend RTs as well 
© 2014 The Karen Martin Group, Inc. 
22
Those Pesky Promoted Tweets! 
© 2014 The Karen Martin Group, Inc. 
23
Reporting Abuse 
© 2014 The Karen Martin Group, Inc. 
24
Twitter Analytics 
View your Twitter analytics: analytics.twitter.com 
© 2014 The Karen Martin Group, Inc. 
25
Twitter Help 
•FAQs 
–https://support.twitter.com/groups/50-welcome- to-twitter 
•Twitterspeak 
–https://support.twitter.com/articles/166337-the- twitter-glossary 
© 2014 The Karen Martin Group, Inc. 
26
© 2014 The Karen Martin Group, Inc. 
27 
Final Thoughts 
•“Stalk” for a while 
–Learn what you like and don’t like 
•Pro’s and con’s re: developing a singular persona (brand) 
•Be careful – it’s public information! 
–Don’t Tweet while angry, drinking, etc.  
•Have fun learning & engaging!
© 2014 The Karen Martin Group, Inc. 
28 
Karen Martin, President 858.677.6799 @karenmartinopex 
Blog & newsletter: www.ksmartin.com/subscribe

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Tweeting Improvement

  • 1. Tweeting Improvement Webinar December 2, 2014
  • 2.  We help clients in all industries deploy Lean management & achieve business performance improvement.  Teacher at University of California, San Diego  Author & Speaker: Karen Martin, President The Karen Martin Group, Inc. 2 www.ksmartin.com/subscribe 2013 Shingo Prize winner!
  • 5. What is a Tweet? Saying anything in 140 characters or less. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ © 2014 The Karen Martin Group, Inc. 5 Red = Leave a minimum of 17 characters for retweets & replies
  • 6. #Hashtag •A way to connect people to a conversation or to make a point. –Research to make sure it’s associated with what you think it’s associated with. –Short and simple. •No more than 2 hashtags per Tweet •See Jimmy Fallon & Justin Timberlake’s funny take - https://www.youtube.com/watch?v=57dzaMaouXA •For more info - http://en.wikipedia.org/wiki/Hashtag © 2014 The Karen Martin Group, Inc. 6
  • 7. Getting Started – Sign up! www.twitter.com 7
  • 8. Getting Started – Select Your User Name 8 15 characters max
  • 9. Getting Started – Create Your Profile & Load Header Image 9 Profile 1500 x 500 pixels 400 x 400 pixels
  • 10. © 2014 The Karen Martin Group, Inc. 10 Choose Your Theme Color www.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing.
  • 11. 11
  • 12. Recommended Follows •Adam Grant - @AdamMGrant •Bloomberg Businessweek - @BW •The Economist - @TheEconomist •Everyday Wow - @everydaywow •Fast Company - @fastcompany •Fortune mag - @FortuneMagazine •Harvard Business Review - @HBR •Inc Magazine - @Inc •Maria Popova - @brainpicker •RadioLab - @RadioLab •Rosebeth Moss Kanter - @RosabethKanter •Simon Sinek - @simonsinek •Stephen Shapiro - @StephenShapiro •strategy+business - @stratandbiz •Ted Coine & Shawn Murphy - @switchandshift •The Economist - @TheEconomist 12 Lean Thinkers Others •Alan Gleghorn - @AlanGleghorn •Alan Robinson - @alanrobinson •AME - @AMEConnect •Dan Markovitz - @danmarkovitz •Daniel Jones - @DanielJonesLean •Darrell Damron - @LeanWAGOV •Dean Schroeder - @deanmschroeder •Eric Ries - @ericries •Joakim Ahlstrom - @SucceedwithCI •Jon Miller - @jmiller_kaizen •Kevin Meyer - @Kevin_Meyer •Lean Enterprise Institute - @ leandotorg •Mark Graban - @MarkGraban •Michael Ballé - @thegembacoach •Mike Thelen - @mdthelen •Russell Watkins - @leansempai •The Shingo Institute - @ShingoInst
  • 13. © 2014 The Karen Martin Group, Inc. 13 Tweets that mention you Private messages Search for hashtags
  • 14. Let’s Tweet!!! © 2014 The Karen Martin Group, Inc. 14
  • 15. The Art of Brevity: Twitter Grammar Rules No How r u 2day? Yes See @karenmartinopex’s post re 2 key #lean mgmt practices. © 2014 The Karen Martin Group, Inc. 15
  • 16. Retweets & Modified Tweets •Retweet (RT) •Modified Tweet (MT) © 2014 The Karen Martin Group, Inc. 16
  • 17. Favorite •Really like what someone has to say? Or want to go back to it? Favorite their tweet. © 2014 The Karen Martin Group, Inc. 17
  • 18. Miscellaneous •Mentions - A mention is a tweet that contains someone’s handle/user name (@karenmartinopex). •Lists – Way to filter/manage your feed; can be public or private. •Thanking people – debatable. © 2014 The Karen Martin Group, Inc. 18
  • 19. Tricks of the Trade Twitter will automatically shorten URLs to save characters. © 2014 The Karen Martin Group, Inc. 19 Add a character in front of a message that begins with a user name if you want all to see the Tweet
  • 20. “Pinned Tweet” – Appears 1st on Profile © 2014 The Karen Martin Group, Inc. 20
  • 21. Twitter Archive – To See What You’ve Tweeted (Under Settings) © 2014 The Karen Martin Group, Inc. 21
  • 22. Two Useful Tools •HootSuite – www.hootsuite.com –Good for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds) –Good for other social media sites as well •BufferApp – www.bufferapp.com –Good for scheduling Tweets in advance –Recommend RTs as well © 2014 The Karen Martin Group, Inc. 22
  • 23. Those Pesky Promoted Tweets! © 2014 The Karen Martin Group, Inc. 23
  • 24. Reporting Abuse © 2014 The Karen Martin Group, Inc. 24
  • 25. Twitter Analytics View your Twitter analytics: analytics.twitter.com © 2014 The Karen Martin Group, Inc. 25
  • 26. Twitter Help •FAQs –https://support.twitter.com/groups/50-welcome- to-twitter •Twitterspeak –https://support.twitter.com/articles/166337-the- twitter-glossary © 2014 The Karen Martin Group, Inc. 26
  • 27. © 2014 The Karen Martin Group, Inc. 27 Final Thoughts •“Stalk” for a while –Learn what you like and don’t like •Pro’s and con’s re: developing a singular persona (brand) •Be careful – it’s public information! –Don’t Tweet while angry, drinking, etc.  •Have fun learning & engaging!
  • 28. © 2014 The Karen Martin Group, Inc. 28 Karen Martin, President 858.677.6799 @karenmartinopex Blog & newsletter: www.ksmartin.com/subscribe