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What is Working
in Mobile Social
Games


       Bonnie Feldman, DDS, MBA - Business Development for Digital Health
       www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
An Emerging Ecosystem of
 Players
Self-help   Consumer                  Brain    Employee   Med         Chronic
            Wellness                  Games    Wellness   Adherence   Disease
                                                                      Managemen
                                                                      t




               © 2012 - All rights reserved.
Games, Gamification and
 Game Mechanics
                                                                  Human Desires
 Game
 Mechanics                                                                       Self
                        Reward                         Status   Achievement                Competition    Altruism
                                                                              Expression

 Points

 Levels

 Challenges

 Virtual Goods

 Leaderboards


The red & Charity the primary desire a particular game mechanic fulfills, and the green dots show the
 Gifting dots signify
other areas that it affects.


                       © 2012 - All rights reserved.
                                                                                                     Source: Bunchball
Feedback & Behavior Change

                                          Behavior Change
                                             Persists




                                             Capture
                                              Data



                                     Engage     User
    Further Feedback                  User                   Provide
   and Reinforcement                  with     Patient      Feedback
                                                                       Repeat
                                    Interface Consumer




                                           User Changes
                                             Behavior


          © 2012 - All rights reserved.
Iterate

Three Themes


                                     Engage   Personalize



     © 2012 - All rights reserved.
Four Case Studies

Self-help   Consumer                  Brain    Employee   Med         Chronic
            Wellness                  Games    Wellness   Adherence   Disease
                                                                      Managemen
                                                                      t




               © 2012 - All rights reserved.
Case Studies
                                 Clinical trial of 448 kids: 59%
                                 more physical activity over 6
                                 months
                                 Online and mobile brain fitness
                                 games using adaptive
                                 algorithms
                                 Achieve self-goals through
                                 dynamic personalization & expert
                                 knowledge
                                 Patient-centered game
                                 mechanics, social networks for
                                 chronic disease

     © 2012 - All rights reserved.
What’s Next




    © 2012 - All rights reserved.
+1.310.666.5312



                    drbonnie360@gmail.com




                    www.drbonnie360.com
Bonnie Feldman,
DDS, MBA

Business
Development for   @DrBonnie360
Digital Health

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What is Working in Mobile Social Games

  • 1. What is Working in Mobile Social Games Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
  • 2. An Emerging Ecosystem of Players Self-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  • 3. Games, Gamification and Game Mechanics Human Desires Game Mechanics Self Reward Status Achievement Competition Altruism Expression Points Levels Challenges Virtual Goods Leaderboards The red & Charity the primary desire a particular game mechanic fulfills, and the green dots show the Gifting dots signify other areas that it affects. © 2012 - All rights reserved. Source: Bunchball
  • 4. Feedback & Behavior Change Behavior Change Persists Capture Data Engage User Further Feedback User Provide and Reinforcement with Patient Feedback Repeat Interface Consumer User Changes Behavior © 2012 - All rights reserved.
  • 5. Iterate Three Themes Engage Personalize © 2012 - All rights reserved.
  • 6. Four Case Studies Self-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  • 7. Case Studies Clinical trial of 448 kids: 59% more physical activity over 6 months Online and mobile brain fitness games using adaptive algorithms Achieve self-goals through dynamic personalization & expert knowledge Patient-centered game mechanics, social networks for chronic disease © 2012 - All rights reserved.
  • 8. What’s Next © 2012 - All rights reserved.
  • 9. +1.310.666.5312 drbonnie360@gmail.com www.drbonnie360.com Bonnie Feldman, DDS, MBA Business Development for @DrBonnie360 Digital Health