More Related Content More from DrBonnie360 (20) What is Working in Mobile Social Games1. What is Working
in Mobile Social
Games
Bonnie Feldman, DDS, MBA - Business Development for Digital Health
www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
2. An Emerging Ecosystem of
Players
Self-help Consumer Brain Employee Med Chronic
Wellness Games Wellness Adherence Disease
Managemen
t
© 2012 - All rights reserved.
3. Games, Gamification and
Game Mechanics
Human Desires
Game
Mechanics Self
Reward Status Achievement Competition Altruism
Expression
Points
Levels
Challenges
Virtual Goods
Leaderboards
The red & Charity the primary desire a particular game mechanic fulfills, and the green dots show the
Gifting dots signify
other areas that it affects.
© 2012 - All rights reserved.
Source: Bunchball
4. Feedback & Behavior Change
Behavior Change
Persists
Capture
Data
Engage User
Further Feedback User Provide
and Reinforcement with Patient Feedback
Repeat
Interface Consumer
User Changes
Behavior
© 2012 - All rights reserved.
6. Four Case Studies
Self-help Consumer Brain Employee Med Chronic
Wellness Games Wellness Adherence Disease
Managemen
t
© 2012 - All rights reserved.
7. Case Studies
Clinical trial of 448 kids: 59%
more physical activity over 6
months
Online and mobile brain fitness
games using adaptive
algorithms
Achieve self-goals through
dynamic personalization & expert
knowledge
Patient-centered game
mechanics, social networks for
chronic disease
© 2012 - All rights reserved.
9. +1.310.666.5312
drbonnie360@gmail.com
www.drbonnie360.com
Bonnie Feldman,
DDS, MBA
Business
Development for @DrBonnie360
Digital Health