This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.
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Information Consumption 2010: Portable, Participatory and Personal
1. Information Consumption 2010: Portable, Participatory and Personal Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project New Jersey Arts Marketers Media Roundtable June 14 th , 2010
16. Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet The “New” Information Ecology
17. The “New” Information Ecology Print local newspaper (50%) Print national newspaper (17%) Radio (54%) Internet (61%) Local TV news (78%) National TV news (73%) Menu of Choices for News on a Typical Day
18. The “New” Information Ecology Where Americans get their news and information on a typical day
21. 71% of American adults ever get news or information online The majority of online news consumers are under age 50 The Online News Consumer
22. 71% of American adults ever get news or information online Almost a third of online news consumers are under age 30 The Online News Consumer *The median age of online news consumers is 40
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24. The Online News Consumer % of Online News Consumers Who Use Each Site on a Typical Day Most Popular Online Sources for News and Information
25. The Online News Consumer % of Online Adults Who Get News/Information Online About Each Topic What Are the Most Popular Online News Topics?
26. The Online News Consumer % of Online News Consumers Who Say Each Feature is Important Most Popular Features of Online News Sites
27. The Online News Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News Consumers
28. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
29. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 7% of all people who get news online have a favorite online news source they would be willing to pay for
45. Finally…. BE READY FOR THE SPOTLIGHT!! You never know when your material will go viral, be picked up by a major organization, or create/mobilize a community or following
46. Finally…. EMBRACE THE OPPORTUNITIES!! The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
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Editor's Notes
And most significant, indications are that wireless is lessening the digital divide between white and non-white adults. (Bullet 2 – staggering) Nonwhite adults are more likely to go online via cell, AA are the most active users of the mobile internet, and AA mobile use is growing at rates higher than Hispanic and white mobile use