How to Make Products People Want
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This document summarizes a presentation about agile product development methods like Lean Startup. It discusses concepts like minimum viable products, iterative development, rapid prototyping and testing with users. The presentation advocates developing products through a process of continual learning and adapting based on what is validated with users rather than following a traditional linear development process.
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How to Make Products People Want
- 1. Friday, 1 October 2010
- 2. How to really make something #mxmplanningness PLANNING-NESS 2010, Brooklyn Friday, 1 October 2010
- 3. How to really make something ...that peo ple actua lly want #mxmplanningness PLANNING-NESS 2010, Brooklyn Friday, 1 October 2010
- 4. “Ideas that do” Stop communicating products & start making communication products Gareth Kay, Goodby Silverstein & Partners #mxmplanningness Friday, 1 October 2010
- 5. “People that do” #mxmplanningness Friday, 1 October 2010
- 10. #mxmplanningness Friday, 1 October 2010
- 11. #mxmplanningness Friday, 1 October 2010
- 12. [images: twitter, youtube, flickr, napster, facebook, google, myspace, ebay, amazon, paypal, skype, slide, spotify, apple, drop box] Friday, 1 October 2010
- 13. We need to become masters of product design & development #mxmplanningness Friday, 1 October 2010
- 14. How? #mxmplanningness Friday, 1 October 2010
- 15. The old ways of product development #mxmplanningness Friday, 1 October 2010
- 16. Concept/ Seed Product Development Alpha/Beta Test Launch/Ship #mxmplanningness Friday, 1 October 2010
- 17. Client Brief Research Strategic Development Agency Brief small adjustment Creative Development Testing Production #mxmplanningness Friday, 1 October 2010
- 18. Strategy Functional Spec Wireframes small adjustment Design Code Test Deploy #mxmplanningness Friday, 1 October 2010
- 19. #mxmplanningness Friday, 1 October 2010
- 20. known problem known solution B A #mxmplanningness Friday, 1 October 2010
- 21. PROBLEM SPACE KNOWN UNKNOWN KNOWN SOLUTION SPACE UNKNOWN #mxmplanningness Friday, 1 October 2010
- 22. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN #mxmplanningness Friday, 1 October 2010
- 23. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN #mxmplanningness Friday, 1 October 2010
- 24. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN AGILE #mxmplanningness Friday, 1 October 2010
- 25. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN AGILE LEAN #mxmplanningness Friday, 1 October 2010
- 26. The Lean Start-up Movement #mxmplanningness Friday, 1 October 2010
- 27. Lean Principles • Nail it then scale it • Rapid hypothesis testing • Minimum Viable Product (MVP) • Metrics iteration agile development • Learn fast, don’t fail fast #mxmplanningness Props to Eric Ries, Steve Blank, Andrew Chen Friday, 1 October 2010
- 28. Lean Principles • Nail it then scale it • Rapid hypothesis testing • Minimum Viable Product (MVP) • Metrics iteration agile development • Learn fast, don’t fail fast #mxmplanningness Props to Eric Ries, Steve Blank, Andrew Chen Friday, 1 October 2010
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- 30. Friday, 1 October 2010
- 31. SPEED Friday, 1 October 2010
- 32. SPEED Friday, 1 October 2010
- 33. SPEED Friday, 1 October 2010
- 34. SPEED Friday, 1 October 2010
- 35. It’s not iterative if you only do it once #mxmplanningness Friday, 1 October 2010
- 36. Agilista Friday, 1 October 2010
- 37. Incremental #mxmplanningness Friday, 1 October 2010
- 38. Iterative #mxmplanningness Friday, 1 October 2010
- 39. Friday, 1 October 2010
- 40. The Local Maxima #mxmplanningness Friday, 1 October 2010
- 41. Iterative optimisation may only reach the peak of a smaller idea The Local Maxima #mxmplanningness Friday, 1 October 2010
- 42. A better idea/design may exist but requires an intuitive leap Iterative optimisation may only reach the peak of a smaller idea The Local Maxima #mxmplanningness Friday, 1 October 2010
- 43. #mxmplanningness Friday, 1 October 2010
- 44. Iterative Intuition optimisation #mxmplanningness Friday, 1 October 2010
- 45. We always have a vision that is clearly articulated, big enough to matter, & shared by the whole team Our goal is always to discover which aspects of this vision are grounded in reality, & to adapt those aspects that are not #mxmplanningness Eric Ries, Start-up Lessons Learned Friday, 1 October 2010
- 46. VISION PROTOTYPE PRODUCTION Friday, 1 October 2010
- 47. VISION PROTOTYPE PRODUCTION Friday, 1 October 2010
- 48. VISION PROTOTYPE PRODUCTION Friday, 1 October 2010
- 49. VISION PROTOTYPE PRODUCTION Friday, 1 October 2010
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- 83. #mxmplanningness Friday, 1 October 2010
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- 85. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 86. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 87. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 88. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 89. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 90. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 91. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 92. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 93. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 94. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 95. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 96. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 97. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 98. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 99. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 100. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 101. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 102. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 103. Workshops and User journeys Initial sketching sessions through the new site designs Friday, 1 October 2010
- 104. #mxmplanningness Friday, 1 October 2010
- 105. IfIfyou freeze an idea you freeze an idea too quickly, you fall too quickly, you fall in love with it in love with it... ...refine it too quickly & you become attached to it The crudeness of early models in particular is very deliberate #mxmplanningness Jim Glymph, Gehry Partners Friday, 1 October 2010
- 106. Make in small batches #mxmplanningness Friday, 1 October 2010
- 107. User stories #mxmplanningness Friday, 1 October 2010
- 108. #mxmplanningness Friday, 1 October 2010
- 109. Adaptive Planning ctab ility of P redi Ho rizon Predictab Ambiguity le Uncertain Unpredic table NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 110. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 111. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 112. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 113. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 114. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 115. Adaptive Planning small, we ll defined 2 week co ding sprin t NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 116. Adaptive Planning small, we ll defined increasing ly large, a 2 week co mbiguous ding sprin t NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 117. Adaptive Planning NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 118. Adaptive Planning Interaction Design NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 119. Adaptive Planning Interaction Design Service Design NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 120. Adaptive Planning Interaction Design Service Design Strategy NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 121. Adaptive Planning Design loops refine features to user feedback and business priority Interaction Design Service Design Strategy NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 122. Adaptive Planning NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 123. Adaptive Planning NOW THE FUTURE #mxmplanningness Friday, 1 October 2010
- 124. Deciding what to build #mxmplanningness Friday, 1 October 2010
- 125. Minimum Viable Product #mxmplanningness Friday, 1 October 2010
- 126. Design Lenses Friday, 1 October 2010
- 127. Minimum Viable Product #mxmplanningness Friday, 1 October 2010
- 128. Minimum esirable Product D Viable Smallest execution of an idea that people will love #mxmplanningness Friday, 1 October 2010
- 129. Possible places to put a MDP • Blogs • Facebook Pages/Groups • Twitter • YouTube Videos • Lightweight Apps #mxmplanningness Friday, 1 October 2010
- 130. #mxmplanningness Friday, 1 October 2010
- 131. Get out of the building #mxmplanningness Friday, 1 October 2010
- 132. Closed Testing #mxmplanningness Friday, 1 October 2010
- 133. Recruitment • Twitter • Facebook • LinkedIn • YouTube • Niche community sites #mxmplanningness Friday, 1 October 2010
- 134. Skype interviews #mxmplanningness Friday, 1 October 2010
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- 148. Open Testing Rapid, at scale and in context #mxmplanningness Friday, 1 October 2010
- 149. Dry Testing 50% Signup 50% Database #mxmplanningness Friday, 1 October 2010
- 150. This Is Your Life - Dry Test Friday, 1 October 2010
- 151. This Is Your Life - Dry Test +152% Friday, 1 October 2010
- 152. #mxmplanningness Friday, 1 October 2010
- 153. Friday, 1 October 2010
- 154. Learning • The whole team learns • What we learn is communicated to clients • What we learn is documented • Metrics are important #mxmplanningness Friday, 1 October 2010
- 155. Vanity metrics • Visits • Visitors • Page Impressions • Downloads • Fans, Followers #mxmplanningness Friday, 1 October 2010
- 156. Pirate metrics... AARRR RETENTION ACQUISITION ACTIVATION REFERRAL REVENUE #mxmplanningness Dave McClure Friday, 1 October 2010
- 157. 1 Linear bad. Iterative good. Friday, 1 October 2010
- 158. 2 Make. Test. Learn. Friday, 1 October 2010
- 159. 3 Speed wins. Friday, 1 October 2010
- 160. 4 Balance intuition with optimisation. Friday, 1 October 2010
- 161. 5 Low fidelity to start. Friday, 1 October 2010
- 162. 6 Break it down. Friday, 1 October 2010
- 163. 7 Minimum DESIRABLE product. Friday, 1 October 2010
- 164. 8 Get out of your building. Friday, 1 October 2010
- 165. 9 The Web is your lab. Friday, 1 October 2010
- 166. 10 AARRR! Friday, 1 October 2010
- 167. That’s the boring stuff over with... #mxmplanningness Friday, 1 October 2010
- 168. Let’s make stuff... #mxmplanningness Friday, 1 October 2010
- 169. Your brief: Make a product or service for the over 55s We want millions of them using it every day #mxmplanningness Friday, 1 October 2010
- 170. 1. Divide into teams of 10-12 2. Mass sketching exercise 3. Stop and chose one proposition 4. Write some epic user stories 5. Write two versions of ‘Coming soon’,beta sign-up page copy 6. Think of some search keywords 7. Present back #mxmplanningness Friday, 1 October 2010
- 171. #mxmplanningness Friday, 1 October 2010
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- 173. #mxmplanningness Friday, 1 October 2010
- 174. But first, what do we know about our customers? #mxmplanningness Friday, 1 October 2010
- 175. Lust for life #mxmplanningness Friday, 1 October 2010
- 176. They’re actually going to live for ever #mxmplanningness Friday, 1 October 2010
- 177. They are your parents Friday, 1 October 2010
- 178. They’re the least likely to be affected by the recession #mxmplanningness Friday, 1 October 2010
- 179. Legacy #mxmplanningness Friday, 1 October 2010
- 180. Practical over entertainment SEARCH RATHER BARGAIN HUNTING 45% WOMEN THAN MULTIMEDIA VISITED SOCIAL RESEARCHING NETWORKING PRICE WAYS TO SPEND SITES IN PAST 3 COMPARISON YOUR MONTHS INHERITANCE (MEN=36%) FAMILY HISTORY HOW TO SITES #mxmplanningness Friday, 1 October 2010
- 181. Hello? #mxmplanningness Friday, 1 October 2010
- 182. Thank you http://madebymany.com Stuart Eccles Tim Malbon @stueccles @malbonster stuart@madebymany.com tim@madebymany.com Photo credits Model T Ford - http://nocturnalguy38.blogspot.com/2010/05/silly-picture-to-fill-space-model-t.html 1908 family - http://americanindian.net/picturesmore.html Chemistry Lab - http://www.flickr.com/photos/pmtorrone/ Exit Sign http://www.flickr.com/photos/syntaxterror/ Iggy Pop - http://www.flickr.com/photos/nrk-p3/4885050340/in/photostream/ Keith Richards http://www.flickr.com/photos/spector1/79387979/ Money - http://www.flickr.com/photos/tracy_olson/61056391/ #mxmplanningness Friday, 1 October 2010