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Relevance of
  “ENTERPRISE 2.0”
  for Human Resources
Volker Seubert
January 2008
   Volker Seubert
http://blogs.sun.com/vsehr 2010
   HR Roundtable, Februar

  http://blogs.sun.com/vsehr
                                  1
Agenda
•   Web 2.0
•   Enterprise 2.0
•   Culture
•   Organization
•   HR Strategy
•   HR Enabler of E20
•   E20 Enabler of HR
•   Example: Sunprise 2.0

                            2
Web 2.0
                          • Tag
• Social Networks
                          • Vote
• Blogs
                          • Link
• Wikis
                          • RSS: Subscribe
• Microblogging
                          • Search
• Podcasts, Videos
                          • Mash-Up
• (Virtual Worlds)
                          • Semantic Technolgies
User Content Generation   Content Organization
    PARTICIPATION           TECHNOLOGY
                                                 3
Social Software
   •   Wikipedia
   •   Facebook, MySpace
   •   LinkedIn, Xing
   •   YouTube
   •   Twitter
   •   del.icio.us
   •   Flickr

                           4
Enterprise 2.0
• Social Software    • Knowledge Managemt
• Open Culture       • Skill Management
• New Organization   • Project Management
  Forms              • Collaboration
                     • Communication
                     • Learning

    ELEMENTS           AREAS Of IMPACT
                                         5
Enterprise 2.0

• Open Culture
• New Organization
  Forms



    ELEMENTS         AREAS Of IMPACT
                                       6
What's relevant today?
• Know How?
• Know Who?
• KNOW WHO KNOWS HOW!

                         7
Its all about people !!




People are relevant!
                          8
Cultural Paradigm Shifts
 Know-How             Know Who knows how

 Knowledge is Power   Sharing is Power
 Control              Facilitate



    Old World           New World

                                         9
Communities of Practice
• Groups of employees informally bound together by
  shared expertise and passion for a joint enterprise
• Meeting regularly face to face or being connected via
  email networks or social networks
• May have an explicit agenda or not
• Primary output: knowledge
• Need to be brought together, provided with infrastructure
  by Managers


                                                          10
Organization
Impact
• Communities help build
  Social Capital
  > Relationships of trust
• Social Capital increases
  Organizational Perfor-
  mance




                                                                                 11
                             Taken from: Lesser/Strock 2001, see Slide “Resources 1”
st
21 Century Organization*
• “a formal network with specific areas of economic
  accountability can undertake many of the activities that
  have inspired companies to use matrix management
  structures”
   > self interest vs hierachy in a matrix
   > collaborate with relatively little ambiguity about decision
     making authority
• workers become more self directed!
• requires different form of leadership: "inspired leadership"
  to motivate collaborative behavior
• companies must create metrics that hold employees
  individually accountable tor their contribution to collective
  success                                                     12
Collaboration
          Effectiveness
             Engagement        Employees                  Behavior
                                                                   Skills


HR Strategy




                                                            Performance




                                                                                             Information
Flow




                                        People
         HR Practices




                                                                             Work
         HR Strategy




                                                                                                           Collaboration
         Business




                                                                                Innovation
                                                 Learning

                                                                     Speed
         Strategy
           Prioritize trends      Organizational Capabilities
             Identify key sources
             of competitive advantage

         Competition Customers Geography                                                 Trends
               Business Environment
         Economy             Employees                                                                                     13
                      Investors   Technology                                                      Market
Capability building with E20
• Learning
• Speed
• Innovation
• Collaboration

➔ CHANGE AGILITY
➔ Increase intangible value of company
                                         14
HR as Enabler of E20
• Change Agent
• Organization Consultant
 > Support implementation of Communities
 > Put rewards and compensation practices in
   place to motivate for collaboration
 > Revise performance measurement
 > Implement new people development
   practices, substitute former “career paths”
                                                 15
Community Development

        MMFI                    WIIFM
 Make Me Feel Important   What Is In it For Me ?




                                  MMFV
                           Make Me Feel Valued ?




                                                   16
E20 as Enabler for HR
• People
   > Recruitment: alumni networks
   > Employee Engagement
   > Skill management
• Performance
   > Measure contribution & participation
• Information
   > Employee Communication: blogs, forums
• Work
   > Enhance team/distance collaboration
   > Attractive work environment for young generations
                                                         17
Sunprise 2.0
• Sun Space               • Knowledge Managemt
• blogs.sun.com           • Project Management
• wikis.sun.com           • Collaboration
• “Sweet”                 • Communication
• SLX Learning Platform     (external/internal
• (Second Life)           • Skill Building

 ENTERPRISE 2.0               Benefits of
  Social Software           ENTERPRISE 2.0   18
Resources
• Enterprise 2.0 Slideshare Presentation:
 http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started

• John Chambers, Cisco “Building the Next Generation
  Company” http://mitworld.mit.edu/video/619
• *The 21st Century Organization by Lowell L. Bryan and
  Claudia Joyce, The McKinsey Quarterly 2005, No. 3.
• Concept of Social Capital: Communities of practice and
  organizational performance by E. L. Lesser and J. Storck,
  IBM Systems Journal, Vol. 40, No. 4, 2001.
• Concept of communities of practice: Communities of
  Practice: The Organizational Frontier by Etienne C.
  Wenger and William M. Snyder, Harvard Business
  Review, Jan-Feb 2000.
                                                                                            19

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HR Relevance of E20

  • 1. Relevance of “ENTERPRISE 2.0” for Human Resources Volker Seubert January 2008 Volker Seubert http://blogs.sun.com/vsehr 2010 HR Roundtable, Februar http://blogs.sun.com/vsehr 1
  • 2. Agenda • Web 2.0 • Enterprise 2.0 • Culture • Organization • HR Strategy • HR Enabler of E20 • E20 Enabler of HR • Example: Sunprise 2.0 2
  • 3. Web 2.0 • Tag • Social Networks • Vote • Blogs • Link • Wikis • RSS: Subscribe • Microblogging • Search • Podcasts, Videos • Mash-Up • (Virtual Worlds) • Semantic Technolgies User Content Generation Content Organization PARTICIPATION TECHNOLOGY 3
  • 4. Social Software • Wikipedia • Facebook, MySpace • LinkedIn, Xing • YouTube • Twitter • del.icio.us • Flickr 4
  • 5. Enterprise 2.0 • Social Software • Knowledge Managemt • Open Culture • Skill Management • New Organization • Project Management Forms • Collaboration • Communication • Learning ELEMENTS AREAS Of IMPACT 5
  • 6. Enterprise 2.0 • Open Culture • New Organization Forms ELEMENTS AREAS Of IMPACT 6
  • 7. What's relevant today? • Know How? • Know Who? • KNOW WHO KNOWS HOW! 7
  • 8. Its all about people !! People are relevant! 8
  • 9. Cultural Paradigm Shifts Know-How Know Who knows how Knowledge is Power Sharing is Power Control Facilitate Old World New World 9
  • 10. Communities of Practice • Groups of employees informally bound together by shared expertise and passion for a joint enterprise • Meeting regularly face to face or being connected via email networks or social networks • May have an explicit agenda or not • Primary output: knowledge • Need to be brought together, provided with infrastructure by Managers 10
  • 11. Organization Impact • Communities help build Social Capital > Relationships of trust • Social Capital increases Organizational Perfor- mance 11 Taken from: Lesser/Strock 2001, see Slide “Resources 1”
  • 12. st 21 Century Organization* • “a formal network with specific areas of economic accountability can undertake many of the activities that have inspired companies to use matrix management structures” > self interest vs hierachy in a matrix > collaborate with relatively little ambiguity about decision making authority • workers become more self directed! • requires different form of leadership: "inspired leadership" to motivate collaborative behavior • companies must create metrics that hold employees individually accountable tor their contribution to collective success 12
  • 13. Collaboration Effectiveness Engagement Employees Behavior Skills HR Strategy Performance Information Flow People HR Practices Work HR Strategy Collaboration Business Innovation Learning Speed Strategy Prioritize trends Organizational Capabilities Identify key sources of competitive advantage Competition Customers Geography Trends Business Environment Economy Employees 13 Investors Technology Market
  • 14. Capability building with E20 • Learning • Speed • Innovation • Collaboration ➔ CHANGE AGILITY ➔ Increase intangible value of company 14
  • 15. HR as Enabler of E20 • Change Agent • Organization Consultant > Support implementation of Communities > Put rewards and compensation practices in place to motivate for collaboration > Revise performance measurement > Implement new people development practices, substitute former “career paths” 15
  • 16. Community Development MMFI WIIFM Make Me Feel Important What Is In it For Me ? MMFV Make Me Feel Valued ? 16
  • 17. E20 as Enabler for HR • People > Recruitment: alumni networks > Employee Engagement > Skill management • Performance > Measure contribution & participation • Information > Employee Communication: blogs, forums • Work > Enhance team/distance collaboration > Attractive work environment for young generations 17
  • 18. Sunprise 2.0 • Sun Space • Knowledge Managemt • blogs.sun.com • Project Management • wikis.sun.com • Collaboration • “Sweet” • Communication • SLX Learning Platform (external/internal • (Second Life) • Skill Building ENTERPRISE 2.0 Benefits of Social Software ENTERPRISE 2.0 18
  • 19. Resources • Enterprise 2.0 Slideshare Presentation: http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started • John Chambers, Cisco “Building the Next Generation Company” http://mitworld.mit.edu/video/619 • *The 21st Century Organization by Lowell L. Bryan and Claudia Joyce, The McKinsey Quarterly 2005, No. 3. • Concept of Social Capital: Communities of practice and organizational performance by E. L. Lesser and J. Storck, IBM Systems Journal, Vol. 40, No. 4, 2001. • Concept of communities of practice: Communities of Practice: The Organizational Frontier by Etienne C. Wenger and William M. Snyder, Harvard Business Review, Jan-Feb 2000. 19