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Branding Basics
- 1. Building an Effective Message a creative communications company PRINT | WEB | DESIGN
- 2. WHO WE ARE BRANDING BASICS WHAT WE’VE DONE BRAND STRATEGY ::: exercise MAKING YOUR CREATIVE MATTER ::: exercise MARKETING MATERIALS ::: tips and techniques
- 3. SAL S ES TION ADV S PRO S TER M ERTI LICA PU OR LET MO BL M SF IC SING WS AR PUB TIO ES RE KE GE SIN NE LA NS TIN DIR TIO NA G BU SIG GIN G ECT NS MA K A TRA IL PAC DE S S HOW IBIT S EXH LS FACEBO OK P ROPOSA E-MAILS TWITTER BRAND BRAND VOICE M IN AILS LINKED WEB SITE H OUT WE S OF M E LE BB W ORD ON TT AN NE EPH NG ER RS TEL KI HE BU OR AD NS SIN PU W S TIO ES SER ET YEES ES BLI PRODUC ECH N TA S VICE CIT CA EN EMPLO SPE RD ES Y S PR S TS Every touch point of your business is your brand.
- 4. BRANDING. People draw conclusions based on what they read, what they hear, and what they see. What people perceive – and experience, they believe.
- 5. WHERE TO START? What makes your business or product different from your competitors’? How can you stand out in the marketplace?
- 6. 3 STEPS – and, in this order 1. Develop a Brand Platform 2. Create a Story 3. Produce Marketing Materials
- 7. BRAND STRATEGY What do you want your business to be?
- 8. STEP 2: CREATE YOUR STORY Pull attributes from your brand vision and craft your story.
- 9. STEP 3: CREATE MARKETING MATERIALS Informative Consistent Organized
- 10. BUSINESS CARDS
- 11. STRONG BRANDS ARE CONSISTENT Foundation + Trust + Recognition = Credibility Consistency in all touchpoints. Tone. Font. Message. Color. Paper. Spacing. Photo Style. Logo Treatment. Style.
- 12. WHAT MESSAGE ARE YOU SENDING? Consider this: Your competition is after the same customers you are. How are you managing perceptions? Build your brand to work for you. Stand out. Be recognized. Be remembered.
- 13. @clarkcreative 912.233.1160 clarkcreativedesign.com a creative communications company PRINT | WEB | DESIGN We make creative matter. SM