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Building an Effective Message



                      a creative communications company
                       PRINT | WEB | DESIGN
WHO WE ARE

BRANDING BASICS
WHAT WE’VE DONE
BRAND STRATEGY ::: exercise
MAKING YOUR CREATIVE MATTER ::: exercise
MARKETING MATERIALS ::: tips and techniques
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Every touch point of your business is your brand.
BRANDING.
            People draw conclusions
            based on what they read,
            what they hear, and
            what they see.


            What people perceive
            – and experience,
            they believe.
WHERE TO START?
     What makes your business or product
      different from your competitors’?


How can you stand out in the marketplace?
3 STEPS – and, in this order
1. Develop a Brand Platform


2. Create a Story


3. Produce Marketing Materials
BRAND STRATEGY
What do you want your business to be?
STEP 2:
CREATE YOUR STORY
 Pull attributes from your
        brand vision
   and craft your story.
STEP 3:
CREATE MARKETING MATERIALS
         Informative
         Consistent
         Organized
BUSINESS CARDS
STRONG BRANDS ARE
           CONSISTENT
  Foundation + Trust + Recognition =
              Credibility



     Consistency in all touchpoints.
Tone. Font. Message. Color. Paper. Spacing.
   Photo Style. Logo Treatment. Style.
WHAT MESSAGE
         ARE YOU SENDING?
                    Consider this:
Your competition is after the same customers you are.

        How are you managing perceptions?



      Build your brand to work for you.
  Stand out. Be recognized. Be remembered.
@clarkcreative




     912.233.1160
clarkcreativedesign.com



   a creative communications company
    PRINT | WEB | DESIGN

 We make creative matter. SM

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Branding Basics

  • 1. Building an Effective Message a creative communications company PRINT | WEB | DESIGN
  • 2. WHO WE ARE BRANDING BASICS WHAT WE’VE DONE BRAND STRATEGY ::: exercise MAKING YOUR CREATIVE MATTER ::: exercise MARKETING MATERIALS ::: tips and techniques
  • 3. SAL S ES TION ADV S PRO S TER M ERTI LICA PU OR LET MO BL M SF IC SING WS AR PUB TIO ES RE KE GE SIN NE LA NS TIN DIR TIO NA G BU SIG GIN G ECT NS MA K A TRA IL PAC DE S S HOW IBIT S EXH LS FACEBO OK P ROPOSA E-MAILS TWITTER BRAND BRAND VOICE M IN AILS LINKED WEB SITE H OUT WE S OF M E LE BB W ORD ON TT AN NE EPH NG ER RS TEL KI HE BU OR AD NS SIN PU W S TIO ES SER ET YEES ES BLI PRODUC ECH N TA S VICE CIT CA EN EMPLO SPE RD ES Y S PR S TS Every touch point of your business is your brand.
  • 4. BRANDING. People draw conclusions based on what they read, what they hear, and what they see. What people perceive – and experience, they believe.
  • 5. WHERE TO START? What makes your business or product different from your competitors’? How can you stand out in the marketplace?
  • 6. 3 STEPS – and, in this order 1. Develop a Brand Platform 2. Create a Story 3. Produce Marketing Materials
  • 7. BRAND STRATEGY What do you want your business to be?
  • 8. STEP 2: CREATE YOUR STORY Pull attributes from your brand vision and craft your story.
  • 9. STEP 3: CREATE MARKETING MATERIALS Informative Consistent Organized
  • 11. STRONG BRANDS ARE CONSISTENT Foundation + Trust + Recognition = Credibility Consistency in all touchpoints. Tone. Font. Message. Color. Paper. Spacing. Photo Style. Logo Treatment. Style.
  • 12. WHAT MESSAGE ARE YOU SENDING? Consider this: Your competition is after the same customers you are. How are you managing perceptions? Build your brand to work for you. Stand out. Be recognized. Be remembered.
  • 13. @clarkcreative 912.233.1160 clarkcreativedesign.com a creative communications company PRINT | WEB | DESIGN We make creative matter. SM