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Application Grid - Platform for Virtualization and
Consolidation of your Java Applications
Sam Shah
Director, SOA & Integration, ESG
Market Trends

•   Consolidation of Systems
•   Standardization of Processes
•   Move to Shared Service Centers
•   Focus on Security
•   Corporate Compliance
•   Informational Systems vs. Transactional Systems
•   Business Intelligence
•   Do More With Less…
Customer Centric
   Companies Have a Problem


“Eight out of 10 dollars spent on IT is dead
money” – on maintenance and maintaining
               the status quo         Gartner
What does Shared Services mean to a
   business?

       Business Goals                   Technology Goals
• A foundation for future         • Reduced complexity
  growth                          • Leverage scale
   • M&A
   • Time to Market
                                  • Increased productivity
   • Products & Services Growth   • Improved operational
• Cost Savings                      effectiveness
   • Reduce IT Spend by X%        • Improve Customer SLAs
• Business Agility
Types of Consolidation


• Each type of consolidation provides increasing levels of
  return
   •   Hardware/System Services
   •   Software/Databases
   •   Business Processes
   •   Shared Services/Process Administration


         Consolidate as Much as Possible!
                             How?
IT Infrastructure
                                                            Application
                Screen
                Scrape




          Application
                          Single UI platform
                                   Message
                                    Queue
                                                           Download
                                                              File
                                                                                                           Application
                                                                                                                            Screen
                                                                                                                                   To This
                                                                      Application
                                                                                                                            Scrape

                        Sockets                                               Screen                Transaction
                                                   Transaction                Scrape                     File
                                                      File  Core Industry
          Core ERP                                             App(s)   Sockets
                                                                                                                            Application


         Download                 CICS Gateway
                                                                                                           RPC
            File                                                                                                                ORB
                                                                                      APPC
                                                             Application
                        Message
   ORB      Single Enterprise Wide
          Application                            Message
                                                                                                           Application

                                                                                  Transaction
          Middleware & Infrastructure             Queue
                                                            Application                 File
                                                                                                                                Message
                                                                                                                                 Queue
                                                                           CICS Gateway
                          Transaction            Screen
                              File               Scrape
                                                                                                                         APPC

                    Single Enterprise DB
            Application                                       Message                           Download
                                                                                                   File
                                                                                                                                          RPC




                                                                                                                           From This
Significant Savings Potential

                      $1 Billion      5 year savings

 A Large Telco      $400 Million      3 year savings

 A Large Airline                      Productivity
                        20%           Improvement

A Large UK Bank                       Maintenance
                        30%           Cost Reduction


    How are companies achieving these results?
          How can I achieve similar results?
The Oracle Transformation
    Consolidation Levels


                                 Organization                           Data Center



                                 Network                                Collaboration


                                 Processes                              Applications



                                 Self Service                           Shared Services


8   Copyright ©2009, Oracle. All rights reserved. Oracle Confidential
The Oracle Transformation
Then and Now
               1999                        2003 & Evolving
• 40 Data Centers & Servers        • 1 Data Center
• 70 Production Instances          • 1 Global Single Instance (ERP)
• 100’s Environments               • 6 Test Instances
• Variety of platforms             • Single Technology Stack

• Proliferation of Applications    • Oracle eBusiness Suite

• Inconsistent Processes & Setup   • Global Processes & Setup
• Multiple Support Groups          • Global Support Groups
• Local Decision Making            • Centralized Decision Making

• Fragmented Data                  • Global Information System
The Transformation Payoff
     The Ability to Drive Profitable, Sustainable Growth

                                                                                          (45% in 2009)




               Operating Margin %




      (14.4% in 1993)




     Note: Figures based on non-GAAP results. GAAP to non-GAAP reconciliations are available on the Oracle Investor Relations website at
           www.oracle.com/investor.



10
Oracle IT as a % of Total Revenue




Copyright ©2009, Oracle. All rights reserved. Oracle Confidential
Oracle Application Grid &
Virtualization
Oracle Application Grid Evolution



                  ...                   .
                                        .




                                                                           
                                                                               
                                                             




                                                      Shared Application Infrastructure:
           Servers +                                   Grid+ Provisioning + Monitoring
Server +    storage        Servers with data grid +
storage                           storage




Stage 1       Stage 2             Stage 3                        Stage 4
            Availability        Performance               Increase Operational
                                                               Efficiency
             Scalability       Predictability
                                                              Reduce Cost
Oracle Coherence as Data Broker

                  Ever Expanding
                 Universe of Users
 Oracle
 Coherence
                Web Servers
 brokers Data                   101100010110010111011001011001011100011101111110001110


 Supply with      Application        10110001011001011101100101100101110001110
                     Servers
 Data Demand
                                           Data Demand
 Scale out
 Data Grid in
 middle tier
 using                                                          Java Objects
 commodity
 hardware
                Data Supply

                   Data Sources
Oracle Application Grid
               Custom      Packaged          SOA       C /C++ /
 Appliance                                                          Legacy
                App          App            Service     Cobol


                          Application Grid
    WebLogic Server                          Tuxedo
                                                              Enterprise
                         Coherence
                                                               Manager
                        JRockit / Hotspot
              Virtual                       Physical




   Efficiency                 Competitiveness                Simplification
Lowest operational        Outperform with speed and         Best foundation for
      costs                          flexibility           entire software stack


                                                                                   15
Oracle WebLogic Suite
Strategic Platform Across Oracle Product Lines
                                                                                        Fusion
                                   Fusion Applications                                Applications
                                                                                       Building on
                                                                                          Fusion
                                                                                      Middleware 11g
                         Applications Portfolio
                                                                                    Applications
                                                                                Certified/Building with
                                                                                       WebLogic


               Fusion Middleware 11g
   Java    SOA Suite   WebCente    Content      Identity    Business
  EE/ISV                r Suite   Managemen   Managemen    Intelligence   Fusion Middleware 11g
   Apps                             t Suite      t Suite       Suite
                                                                          Certified and Differentiate on
                                                                                 WebLogic Suite



           WebLogic Suite11g                                 WebLogic Suite 11g
                                                                    Grid Foundation



                                                                                                     16
Architecture for Growth


        End User Applications/Web




Brand     Brand   Brand   Brand     Brand
 A          B       C       D        E
Oracle Virtualization Strategy

• Only vendor to provide an
  integrated solution                                      Enterprise
                                                                                      Oracle
                                                            Manager
  • Virtualization and enterprise                                                Virtualization
    workloads managed together              Software
                                                                 Enterprise       E-Business Suite,

• End-to-end management                   as a Service                           PeopleSoft, Siebel,
                                                                Applications     JD E, Oracle Fusion
                                           Offerings &
  • Enterprise Manager integration        Infrastructure                         WebLogic Server, SOA
    across virtualized portfolio                                Middleware        Suite, WebCenter,
                                           Platform                                   Coherence

• Optimized full stack                    as a Service                               Oracle Database,
                                                                Database
  performance                              Products                                  Oracle TimesTen


  • Optimizing application, middleware,                         Operating              Enterprise Linux
    and database virtualization           Infrastructure          System
                                                                                           Solaris

                                          as a Service
                                            Products            Virtualization
                                                                                            Oracle VM




                                                                                                          18
Product Motivation
      High Performance, More Dense and Efficient Virtualized Java


Customer Challenge          Oracle’s Solution              Product

     Deployment              Application-aware
     complexity                virtualization
                                                             Virtual
                                                            Assembly
                                                             Builder
    Uncontrolled            Virtual appliances &
    configuration                assemblies


                              Simplified and
     Operational
                             efficient Java EE
     complexity
                               virtualization           WebLogic Server
                                                       with JRockit Virtual
                             High performance                Edition
  Poor virtualization         and high density
    performance              Java virtualization




                                                                          19
Oracle JRockit Virtual Edition
 Optimized Java Infrastructure


• Runs natively on hypervisor
                                     Traditional Virtualized Java
                                           Optimized Java
  • More efficient use of hardware        Execution Stack
    resources                            WebLogic Server with
                                           WebLogic Server
                                         JRockit Virtual Edition
  • Higher density
  • Better performance                    Java Virtual Machine

• Reduced operational cost
                                        Guest OperatingEdition
                                         JRockit Virtual System
  • Simpler patching
  • Improved security                         Oracle VM
                                              Hypervisor

• Custom Java appliances
  • Building blocks for larger            Bare Metal Hardware

    assemblies
  • Simple deployment

                                                                    20
JRockit Virtual Edition
   How does it work?
                                  JRockit –VE OS Layer

                                  TCP/IP      File System


                                 Scheduler       H/W


     WebLogic Server

with JRockit Virtual Edition

       WebLogic Server
                                • TCP/IP: Network communication
      JRockit –VE           f   • Scheduler: Runs Java threads. Single
                                  process
          Oracle VM             • File System: Local [virtual] disk
                                • HW: Hardware device interaction. Network
      Bare Metal Hardware
                                  card, virtual screen, etc.



                                                                         21
Oracle Virtual Assembly Builder

• Application-aware                         Assembly of Appliances
  virtualization                                     Web     Web
                                                                    Web
                                                                   Cache

  • Package software components into
    collections of software appliances
• Standardized building blocks
                                            SOA
                                                   WLS     WLS
  • Create multi-tier application           Svc


    assemblies using virtualized
    appliances
• Simplified and rapid                       RAC     RAC

  provisioning
  • Single step, template-based
    deployment of multi-tier applications
    to virtualized environments

                                                                           22
Oracle Virtual Assembly Builder Tool
Assemblies,                        Properties
Appliances                         Inspector
  Catalog




Deployment
                                    Assembly
 Resource                            Editor
  Pools

                                                23
Key Takeaway Messages


• Simplified and operationally efficient
  Application Grid platform can significantly
  reduce cost of operations

• New virtualization products offer higher
  performance, higher density for Java
  virtualization




                                                24
Application Grid: Platform for Virtualization and Consolidation of your Java Applications

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Application Grid: Platform for Virtualization and Consolidation of your Java Applications

  • 1. <Insert Picture Here> Application Grid - Platform for Virtualization and Consolidation of your Java Applications Sam Shah Director, SOA & Integration, ESG
  • 2. Market Trends • Consolidation of Systems • Standardization of Processes • Move to Shared Service Centers • Focus on Security • Corporate Compliance • Informational Systems vs. Transactional Systems • Business Intelligence • Do More With Less…
  • 3. Customer Centric Companies Have a Problem “Eight out of 10 dollars spent on IT is dead money” – on maintenance and maintaining the status quo Gartner
  • 4. What does Shared Services mean to a business? Business Goals Technology Goals • A foundation for future • Reduced complexity growth • Leverage scale • M&A • Time to Market • Increased productivity • Products & Services Growth • Improved operational • Cost Savings effectiveness • Reduce IT Spend by X% • Improve Customer SLAs • Business Agility
  • 5. Types of Consolidation • Each type of consolidation provides increasing levels of return • Hardware/System Services • Software/Databases • Business Processes • Shared Services/Process Administration Consolidate as Much as Possible! How?
  • 6. IT Infrastructure Application Screen Scrape Application Single UI platform Message Queue Download File Application Screen To This Application Scrape Sockets Screen Transaction Transaction Scrape File File Core Industry Core ERP App(s) Sockets Application Download CICS Gateway RPC File ORB APPC Application Message ORB Single Enterprise Wide Application Message Application Transaction Middleware & Infrastructure Queue Application File Message Queue CICS Gateway Transaction Screen File Scrape APPC Single Enterprise DB Application Message Download File RPC From This
  • 7. Significant Savings Potential $1 Billion 5 year savings A Large Telco $400 Million 3 year savings A Large Airline Productivity 20% Improvement A Large UK Bank Maintenance 30% Cost Reduction How are companies achieving these results? How can I achieve similar results?
  • 8. The Oracle Transformation Consolidation Levels Organization Data Center Network Collaboration Processes Applications Self Service Shared Services 8 Copyright ©2009, Oracle. All rights reserved. Oracle Confidential
  • 9. The Oracle Transformation Then and Now 1999 2003 & Evolving • 40 Data Centers & Servers • 1 Data Center • 70 Production Instances • 1 Global Single Instance (ERP) • 100’s Environments • 6 Test Instances • Variety of platforms • Single Technology Stack • Proliferation of Applications • Oracle eBusiness Suite • Inconsistent Processes & Setup • Global Processes & Setup • Multiple Support Groups • Global Support Groups • Local Decision Making • Centralized Decision Making • Fragmented Data • Global Information System
  • 10. The Transformation Payoff The Ability to Drive Profitable, Sustainable Growth (45% in 2009) Operating Margin % (14.4% in 1993) Note: Figures based on non-GAAP results. GAAP to non-GAAP reconciliations are available on the Oracle Investor Relations website at www.oracle.com/investor. 10
  • 11. Oracle IT as a % of Total Revenue Copyright ©2009, Oracle. All rights reserved. Oracle Confidential
  • 12. Oracle Application Grid & Virtualization
  • 13. Oracle Application Grid Evolution ... . .    Shared Application Infrastructure: Servers + Grid+ Provisioning + Monitoring Server + storage Servers with data grid + storage storage Stage 1 Stage 2 Stage 3 Stage 4 Availability Performance Increase Operational Efficiency Scalability Predictability Reduce Cost
  • 14. Oracle Coherence as Data Broker Ever Expanding Universe of Users Oracle Coherence Web Servers brokers Data 101100010110010111011001011001011100011101111110001110 Supply with Application 10110001011001011101100101100101110001110 Servers Data Demand Data Demand Scale out Data Grid in middle tier using Java Objects commodity hardware Data Supply Data Sources
  • 15. Oracle Application Grid Custom Packaged SOA C /C++ / Appliance Legacy App App Service Cobol Application Grid WebLogic Server Tuxedo Enterprise Coherence Manager JRockit / Hotspot Virtual Physical Efficiency Competitiveness Simplification Lowest operational Outperform with speed and Best foundation for costs flexibility entire software stack 15
  • 16. Oracle WebLogic Suite Strategic Platform Across Oracle Product Lines Fusion Fusion Applications Applications Building on Fusion Middleware 11g Applications Portfolio Applications Certified/Building with WebLogic Fusion Middleware 11g Java SOA Suite WebCente Content Identity Business EE/ISV r Suite Managemen Managemen Intelligence Fusion Middleware 11g Apps t Suite t Suite Suite Certified and Differentiate on WebLogic Suite WebLogic Suite11g WebLogic Suite 11g Grid Foundation 16
  • 17. Architecture for Growth End User Applications/Web Brand Brand Brand Brand Brand A B C D E
  • 18. Oracle Virtualization Strategy • Only vendor to provide an integrated solution Enterprise Oracle Manager • Virtualization and enterprise Virtualization workloads managed together Software Enterprise E-Business Suite, • End-to-end management as a Service PeopleSoft, Siebel, Applications JD E, Oracle Fusion Offerings & • Enterprise Manager integration Infrastructure WebLogic Server, SOA across virtualized portfolio Middleware Suite, WebCenter, Platform Coherence • Optimized full stack as a Service Oracle Database, Database performance Products Oracle TimesTen • Optimizing application, middleware, Operating Enterprise Linux and database virtualization Infrastructure System Solaris as a Service Products Virtualization Oracle VM 18
  • 19. Product Motivation High Performance, More Dense and Efficient Virtualized Java Customer Challenge Oracle’s Solution Product Deployment Application-aware complexity virtualization Virtual Assembly Builder Uncontrolled Virtual appliances & configuration assemblies Simplified and Operational efficient Java EE complexity virtualization WebLogic Server with JRockit Virtual High performance Edition Poor virtualization and high density performance Java virtualization 19
  • 20. Oracle JRockit Virtual Edition Optimized Java Infrastructure • Runs natively on hypervisor Traditional Virtualized Java Optimized Java • More efficient use of hardware Execution Stack resources WebLogic Server with WebLogic Server JRockit Virtual Edition • Higher density • Better performance Java Virtual Machine • Reduced operational cost Guest OperatingEdition JRockit Virtual System • Simpler patching • Improved security Oracle VM Hypervisor • Custom Java appliances • Building blocks for larger Bare Metal Hardware assemblies • Simple deployment 20
  • 21. JRockit Virtual Edition How does it work? JRockit –VE OS Layer TCP/IP File System Scheduler H/W WebLogic Server with JRockit Virtual Edition WebLogic Server • TCP/IP: Network communication JRockit –VE f • Scheduler: Runs Java threads. Single process Oracle VM • File System: Local [virtual] disk • HW: Hardware device interaction. Network Bare Metal Hardware card, virtual screen, etc. 21
  • 22. Oracle Virtual Assembly Builder • Application-aware Assembly of Appliances virtualization Web Web Web Cache • Package software components into collections of software appliances • Standardized building blocks SOA WLS WLS • Create multi-tier application Svc assemblies using virtualized appliances • Simplified and rapid RAC RAC provisioning • Single step, template-based deployment of multi-tier applications to virtualized environments 22
  • 23. Oracle Virtual Assembly Builder Tool Assemblies, Properties Appliances Inspector Catalog Deployment Assembly Resource Editor Pools 23
  • 24. Key Takeaway Messages • Simplified and operationally efficient Application Grid platform can significantly reduce cost of operations • New virtualization products offer higher performance, higher density for Java virtualization 24