How Big Retail Deploys Social Commerce

How Big Retail
is Deploying
Social
Commerce
15 Solutions
Paul Marsden
Digital Planner Syzygy
@marsattacks
November 2010
1

1) Helping customers connect where they buy (in-store)
(Macy’s, Diesel, Sephora)
2

2. Helping customers connect where they buy (online)
(Sears, Juicy Couture, Levi’s)
3

3. Helping customers buy where they connect (social
media stores) (Hallmark Cards)
4

4. Driving footfall with location-based check-in services
(Best Buy, Sports Authority, Domino’s)
5

5. Driving footfall using Group-Buy platforms
6

6. Driving footfall with vouchers on social networking
sites (Burger King)
7

7. Driving footfall with “haul videos” (customer video
reviews) on video sharing sites (Forever 21)
8

8. Sharing the in-store experience on social networks
(Louis Vuitton)
9

9. Running customer loyalty programs (sCRM) on social
networking platforms (Starbucks)
10

10. Running group-buy deals on social networking
platforms (Walmart)
11

11. Offering ﬂash-sales on social networking platforms
(Carrefour)
12

12. Offering social shopping apps on social networking
platforms (Best Buy)
13

13. Offering social followers special rewards (exclusive/
early access) (Nine West)
14

14. Promoting new lines on Flash Sale sites (Target)
15

15. “Plinking” (product linking) from video-sharing sites to
e-commerce cart (French Connection)
16

Thanks | For more, www.socialcommercetoday.com
17

Recommended