Integrated marketing summit st louis 2010
•
1 like•623 views
Slides from the Integrated Marketing Conference in St. Louis 2010 - "Integrated Social Media + Best Approaches"
![Agenda ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Integrated marketing summit st louis 2010
- 1. Integrated Marketing Summit “Integrated Social Media” 10/21/10
- 4. Theory of Social (Media) Influence
- 6. Social Media Engagement & Integration
- 8. Dunbar’s law (150 connections)
- 10. Shameless Self-Pub Integrated Marketing Communications (agency) Full service Located in Kansas City, MO 45/55 B2C vs. B2B Past B2B Agency of Year (2x) Strategic-driven creative Integration New website & blog
- 11. Utica, New York Des Moines, Iowa Harrison, Arkansas Toledo, Ohio Philadelphia, Pennsylvania St. Paul, Minnesota 20 Clients 100 Brands Omaha, Nebraska
- 12. Nicholson Kovac and Social Media NK New Media Studies Agriculture Veterinarian & Pet Owner Health Care Professionals Interesting insights
- 13. Dining Room Table Example
- 16. Theory of Influence Second-order Influence is very powerful 1810 followers on Twitter = Influence of Nearly 12.7M Dan 1170 Followers = 16.9M Peer Influence (esp. B2B) How do We Find the Key Influencers? Technology!
- 17. Theory of Influence 50 “followers” vs. 10k What if? CEOs Quality vs. quantity Don’t underestimate the power of 1:1! Your friends’ friends Talk (influence) within their channel
- 20. Lead/Sales
- 23. Overlay Other Data (Web, Sales, SEM, Media)
- 25. Track ROI
- 27. Social Media = Real-time Focus Group
- 28. Social Media Monitoring Brands Competitive Landscape Marketplace Issues Identify Key Influencers (KOLs) Social Media Channels Alerts
- 31. Multi-channel
- 32. Topsy.com
- 33. Tweets/photos
- 34. Trackur
- 35. Email alerts
- 36. Kurrently
- 37. Twitter/Facebook
- 38. MonitorThis.com
- 40. Good tips to remember Best Practices at the Macro Level
- 41. Race to Urgency
- 42. Social Clutter
- 43. Resources & Training Start with savvy volunteers Small committed team Multi-discipline PR, MTKG, HR, etc On-call (be ready!) “Think roles, not people” @CraigMeurer Crisis management plan 6:30pm on a Friday Respond via channel (Twitter, YouTube, etc) Domino’s (pizza) mistake
- 46. Reserve your profiles (even if you don’t plan to use)
- 47. Blogs
- 49. YouTube
- 50. Twitter
- 51. Flickr
- 52. Facebook
- 54. Company/brands
- 58. Don’t SPAM
- 59. (DM/@replies)
- 60. Listen to marketplace
- 61. Alerts (dining room table)
- 62. Be a thought leader (1st)
- 63. Make it easy to share…
- 66. (you have one)
- 69. Product Demos
- 70. Testimonials
- 71. Key Execs/Staff
- 72. Community
- 74. UGC
- 77. Events/Meet-ups
- 78. Ask! (What did you think of______?)
- 79. Retweets/Reposts
- 80. Culture
- 81. Tips
- 85. Audiences need slightly different messages
- 88. Blueprint
- 89. Objective
- 90. Measureable
- 94. Social Media Integration Integrating Social Media into Traditional Marketing
- 95. Corporate Communications Social Media Policy Best Practices Establish “ground rules” Continuing Education Who Manages? PR Marketing Web Team
- 96. Market Research Ask your audience about their social media habits Online surveys Focus groups Social media monitoring Deliver needs-based communications
- 97. Internal Communications Increase awareness internally (it’s still new) Website E-newsletters Biz Cards Email signature Intranet Signage
- 100. Blogging/tweeting
- 102. Trade Shows
- 104. SEO-friendly
- 106. Also journo friendly
- 107. News aggregators
- 108. Multi-format
- 109. Audio/video/photos
- 110. Embedded links
- 111. Measureable
- 116. Lots of opportunity
- 117. Meet-ups
- 118. Product demo or testimonial (video)
- 120. Live Video
- 121. (John Deere)
- 123. Use full URLs
- 125. Twitter, Facebook, LinkedIn, YouTube, Flickr
- 127. We want to engage with you!
- 128. Drive Web and social media traffic
- 130. Unique visitors
- 131. Page Views
- 132. Time on site
- 133. Referring URLs
- 134. Twitter
- 135. Facebook
- 136. YouTube
- 137. Social Media Metrics
- 138. Bit.ly
- 139. Followers/posts/RTs
- 140. # of conversations
- 142. Lead/Sales
- 143. Retention/Up-sell
- 146. Integration with Marketing
- 147. Closing Thoughts Dunbar’s Law (150) 5 things to remember Listen/Monitor What’s the objective? Test & refine Engage via real relationships Integrate!
- 149. Let’s Connect! ChrisKovac.com @chriskovac (twitter) ckovac@nicholsonkovac.com http://www.linkedin.com/in/chriskovac
- 150. Thank You for Attending! Q & A